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Dr. Rupali Rajesh


Dr. Rupali Rajesh is an Associate Dean Marketing at VES Business School. She had done Doctorate in Management (PhD) from JJTU University, Masters in Philosophy (M.Phil), M.Com in Management from University of Mumbai. She has completed her Advance Diploma in Digital Marketing from Digital Marketing Training Institute, Mumbai and earned the Certifications in Google AdWords.

She has 17 years of rich teaching experience business School and Colleges at post graduate, under graduates and Junior College level. Apart from academic she has worked in Industry for a year on deputation with Standard Charted Bank as a Sales team Manager.

Her teaching interests are in the area of Digital and Social Media Marketing, Customer Relationship Management, Services Management, Sales Management and Business to Business Marketing. She has published research papers in reputed journals. Some of her prominent research is in online shopping, consumer buying behaviour, online grocery shopping.

Later she was associated with SPJIMR Mumbai to manage their PGPM Program for administration, promotion and teaching. Followed by teaching at V.N. BRIMS Institute of Management Studies; Thane, Mumbai for MMS and PGDM Program.

Her interest’s areas are Marketing, Branding & Consumer Behavior & Strategy

She is avid music listener and sports players.

Area of Specialisation

  • Marketing


  • Email:rupali.rajesh@ves.ac.in


  • Ph.D in Management, JJT University, Rajasthan, 2016
  • M.Phil, Management, Vinayaka Missions University, Tamil Nadu, 2009
  • B.Ed, Oriental College of Education, University of Mumbai, 2003
  • M.Com, Management, Department of Commerce, University of Mumbai, 2001
  • Diploma in Advance Digital Marketing From Digital Marketing Training Institute, 2017.
  • Certification in AdWords Video by Google, 2017.

Academic Affiliation:

  • Ph.D guide (Management) for JJTU University
  • Assistant Professor in Marketing at Vivekand Education Society Institute of Management since December 2008.

Professional Affiliation :

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  • B2B Marketing
  • Digital and Social Media Marketing
  • Sales Management
  • Brand Management
  • Internet Marketing
  • Perceptive Management
  • Digital Marketing
  • Customer Relationship Management
  • Services Marketing


Area of Research

  • Online Consumer Behaviour
  • Online Shopping
  • Customer Relationship Management
  • Online Marketing

Current Research

  • Online Shopping, Consumer Buying Behaviour



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Research Paper

  • Evaluating the factors influencing online shopping and its consumer satisfaction in pune area Published in PEOPLE: International Journal of Social Science, Google scholar, Cross Mark,Date of Publication - 15th March 2018, Volume 4 Issue 1 page No. 54-76.
  • Assessing Factors Influencing for Uses of Online Ola Cab Services in Mumbai Published in Journal of Development Research Vol,10,Issue 3, pp:29-37. ISSN No-2229-7561
  • " Study the impact of after sale services for online marekting in Nashik city", "Golden Research Thoughts", ISSN: 2231-5063, Impact factor of 3.4052 (UIF). January 2016
  • " The buying behavior of consumer towards high street shopping vs. Mall Shopping in Apparel segment in Mumbai'," CENTUM Journal", "International Conference on sustainability through innovation organized by JJTU dated 29th Dec,15. and ISSN No: 2231-1475
  • "Evaluating the Similarities and Difference in the Motivation and Evaluating the Similarities and Difference in the Motivation and Satisfaction of Online Shoppers in Amravati area", Piblished in Journal of Business Development by VESIM for Marketing Issue (September Month) 2015, ISSN: 2229-7561
  • Research paper presented on “Impact of Social Media Marketing on Building Relationship and Creating Loyalty” at National Conference on “Innovations in IT and Management” 2014 organised by Sinhgad Institute of Management & Computer Application dated on 21st &22nd Feb,14.
  • Paper presented on the topic of “Designing the model for successful implementation of learning for management education” at Convergence 2012 dated on 11th &12th Jan, 12. Organised by IFIM Business School, Bangalore.
  • Paper published on “Social media new trend in integrated marketing Communication”, in Sixth PIMR International Conference held at Prestige Institute of Management and Research, Indore dated on 11th &12th Feb,12.
  • Research paper published on Indian Journal of Agricultural Economics, “71st Annual Conference of the Indian Society of Agricultural Economics”. Dharwad dated 3-5 November, 11.
  • A study on Consumer perception of Ola and Uber Taxi Services. published in Indian Journal of Computer Science, vol.3, Issue 5, Sept- Oct-18, pp: 25-31. ISSN: 2456-4133.Indexed in google scholar.
  • Assessing the Impact of Online Grocery Shopping in Mumbai. International Journal of Management, Technology and Engineering, ISSN NO: 2249-7455 pp: 884-897. April- 2019.
  • Evaluating Customer Satisffaction of Online Consumer in Chennai Area. International Journal of Research and Analytical Reviews. June 2019. http://doi.one/10.1729/Journal.21620

Publications in Book Chapters/Others

  • ‘Study on Factors affecting performance of the Service Sector and in the Hospitality factor" Published in ENGAGEMENT- RESEARCH ANTHOLOGY” ISBN: 978-93-85882-80-7 (Page No: 110-118) in October 2016
  • Article published in MID-DAY Newspaper "35+, married couples lead online grocery shopping poll" April 19

Working Papers

  • Study of User Choice of Mobile Wallet Payments in Mumbai


  • Conferance Paper Presented on Assessing factors of Customer Experiences and Uses of Uber Cab Services in Mumbai. 4th International Management Conference on Advances in management research india. Fortune Institute of International Business (FIIB) , New Delhi.
  • Conducted Workshop for MMS and PGDM Students on "Google Adwords Fundamentals"
  • Conference attended of BASIC 18 on "Big Data and Smart Cities International Conference 2018."
  • Attended Faculty Development Program on Innovative Marketing Pedagogy SPJIMR Mumbai dated 14th March ,17.
  • DIDAC India conducted faculty connect workshop dated on 19th to 21st September,17.
  • Research paper presented on “Importance of Talent retention in Indian Industries case study of ONGC Mumbai” organised by Rural Engineering College, Bhalki, Karnataka dated on 20th &21st May,11.
  • Paper presented on the topic “Designing the model for successful implementation of E- Learning for management Education” in national conference on Economic Environment and Business sustenance organised by VESIMSR, Feb 24-25, 12.
  • Research paper presented on “Branding as a route to stop commoditization” organised by Poona Institute of Management Science and Entrepreneurship Pune, dated 12th & 13th March,10. Pune.
  • Paper presented on the topic “Role of internal marketing for organisational growth and development” Cast study of Ayushakti Ayurveda company ltd, Mumbai.in the international conference of management practices for sustainable growth dated 28th to 30th July, 2010.
  • Paper presented in Absentia in the international conference on “Sustainable strategies on technology and management for developing countries” organised by Asian Council for Science and Management Anuragam, Kalaignaan Pathipagam, Chennai, dated 15&16 the May, 10 at Tyndale College, Singapore.
  • Participated in workshop on Structural Equation Modeling and Advanced Data Analysis Technique conducted by VESIM dated 13th to 17th December,16
  • Participated in Seminar of Teaching With Simulations conducted by S.P.Jain College dated 23rd and 24th September,16
  • Participated in FDP on Nuances of Research Report Writing: The layout, conducted by Symbiosis Pune dated on 13th April,16.
  • Seminar on Business Analytics conducted by VESIM dated on 15th OCT, 15.
  • Seminar on BASIC 16, conducted by VESIM dated on 10th to 12th November,16.

Work in Committees and Groups

  • Head of Students Welfare and Sports Committee and Head of Cultural Fest- Aarohan
  • Member of Anti-Ragging Committee




  • Business Development and Brand awareness project for Quark Coatings pvt ltd

Custom Programs

  • Worked as a Trainer for Global Road Safety Education via a New Generation in United Way Mumbai ( UWM) in 2019-20.
  • Digital Marketing Engagement and Growth project Conducted for Thinkly Media Services for Thinkly App
  • Faculty Trainer for Digital Marketing Program conducted for Bhanushali Chamber of Commerce, Airoli

Speaking Engagements


Awards and Honours

  • Invited as a Session Chair for International Conference on Technology, Inclusion, Entrepreneurship, and Sustainability"- TIES 2023 at VESIM
  • Jury Member for Research Paper Presentation Competition conducted at D.Y. Patil University School of Management, Navi Mumbai. 2023
  • Member of Board of Examiner for Ph.D Viva- Bharathiar University
  • Awarded Best Research Paper at National Seminar organized by PIMSE Pune titled “Branding: a route to stop communization in commoditized world”
  • Reviewer of Emerald Emerging Markets Case Studies



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