Course Structure - Marketing

*Opportunity to receive the highly-respected 3 Google Certifications in Marketing

Foundation Course

Personal Growth Lab
Applied Economics
Basic & Advanced Excel
Accounting for Managers
Design Thinking
Basic of Math & Stats


Trimester I


Marketing Management
Basics of Financial Management
Business Statistics
Operations Management 
Ethical Management & Corporate Governance 
Marketing
Managing Sales & Distribution Channels


Trimester II

Marketing Management
Basics of Financial Management
Business Statistics
Operations Management 
Ethical Management & Corporate Governance 
Marketing
Managing Sales & Distribution Channels

Trimester III

Strategic Management
People Dynamics in Organization
Decision Science
Entrepreneurship & Innovation
- Consumer Buying Behaviour
- Digital & Social Media Marketing
Certifications: Digital Marketing
Projects/Internship
Summer Internship
CSR Project
Self-Guided Learning
BASIC Conference
Finance Conference
Literati Festival

2nd Year

Summer Internship Program (SIP)
CSR Project

Trimester IV

Strategic Implementation Case Studies
Entrepreneurship & Innovation (Advanced)
- Retail Management
- Brand Management
- Delivering & Managing Customer Value
- International Marketing


Trimester V

Project Management
Leadership & Change Management
- Marketing Analytics
- Trends in Emerging Markets 
- Service Marketing
- Integrated Marketing Communication


Trimester VI

Project Management
Leadership & Change Management
- Marketing Analytics
- Trends in Emerging Markets 
- Service Marketing
- Integrated Marketing Communication

Note : The syllabus shall be subject to change, if any, by AICTE Directives.
Minimum 10 students shall be necessary for starting any specialization.