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Course Structure - Marketing
*Opportunity to receive the highly-respected 3 Google Certifications in Marketing
Foundation Course
Personal Growth Lab
Applied Economics
Basic & Advanced Excel
Accounting for Managers
Design Thinking
Basic of Math & Stats
Trimester I
Marketing Management
Basics of Financial Management
Business Statistics
Operations Management
Ethical Management & Corporate Governance
Marketing
Managing Sales & Distribution Channels
Trimester II
Marketing Management
Basics of Financial Management
Business Statistics
Operations Management
Ethical Management & Corporate Governance
Marketing
Managing Sales & Distribution Channels
Trimester III
Strategic Management
People Dynamics in Organization
Decision Science
Entrepreneurship & Innovation
- Consumer Buying Behaviour
- Digital & Social Media Marketing
Certifications: Digital Marketing
Projects/Internship
Summer Internship
CSR Project
Self-Guided Learning
BASIC Conference
Finance Conference
Literati Festival
2nd Year
Summer Internship Program (SIP)
CSR Project
Trimester IV
Strategic Implementation Case Studies
Entrepreneurship & Innovation (Advanced)
- Retail Management
- Brand Management
- Delivering & Managing Customer Value
- International Marketing
Trimester V
Project Management
Leadership & Change Management
- Marketing Analytics
- Trends in Emerging Markets
- Service Marketing
- Integrated Marketing Communication
Trimester VI
Project Management
Leadership & Change Management
- Marketing Analytics
- Trends in Emerging Markets
- Service Marketing
- Integrated Marketing Communication
Note : The syllabus shall be subject to change, if any, by AICTE Directives.
Minimum 10 students shall be necessary for starting any specialization.
