2nd Year
Trimester III
Project Management
Consumer Behaviour & Neuro Marketing
Delivering and Managing Customer Value
Services Marketing
Brand Management
Marketing Strategy
Summer Internship Project
Trimester IV
International Marketing
Retail Management
Trends in Emerging Markets
Integrated Marketing Communication
Marketing Analytics
Capstone Project
Note: The syllabus shall be subject to change, if any, by AICTE Directives. Minimum 10 students shall be necessary for starting any specialization.