Course Structure - Marketing

*Opportunity to receive the highly-respected 3 Google Certifications in Marketing

Foundation Course

Perspective Management
Applied Economics
Basic & Advanced Excel
Accounting for Managers
Business Ethics
Selling & Negotiation

Trimester I

Marketing Management
Financial Management
Business Statistics
Operations Management
People Management
Managing Sales and Distribution Management
Marketing Research

Trimester II

Corporate Valuation
Research Methodology
Strategic Management
People Dynamics in Organization
Decision Science
Digital & Social Media Marketing
Innovation in Rural Marketing

2nd Year

Trimester III

Project Management
Consumer Behaviour & Neuro Marketing
Delivering and Managing Customer Value
Services Marketing
Brand Management
Marketing Strategy
Summer Internship Project

Trimester IV

International Marketing
Retail Management
Trends in Emerging Markets
Integrated Marketing Communication
Marketing Analytics
Capstone Project

Note: The syllabus shall be subject to change, if any, by AICTE Directives. Minimum 10 students shall be necessary for starting any specialization.