Dr. Sandeep Bhardwaj

Director, VES Business School

Biography

Dr. Sandeep Bhardwaj is a distinguished academic leader, management educator, and marketing professional with over 20 years of experience in academic leadership and more than 17 years of industry experience across diverse managerial roles. He has been serving VES Business School with a strong commitment to academic excellence, institutional development, and the holistic growth of students and faculty.

He holds a Diploma in Hotel Management from IHM Calcutta, followed by graduation from the University of Mumbai and postgraduate qualifications including MMM from the University of Mumbai and MPM from Savitribai Phule Pune University. His academic journey culminated in a PhD in Consumer Behaviour, with his research focusing on insurance in rural and urban Bottom-of-the-Pyramid (BOP) markets, from Symbiosis International University. He also contributes to academia as a PhD guide.

Dr. Bhardwaj brings rich industry exposure from reputed national and international organisations, including NELCO, Camlin, and Tata Infotech. His professional journey spans administration, sales, marketing, training, and organisational leadership. He has also held the position of Head of Marketing – Global Outsourcing in Dubai, UAE. His extensive corporate experience enables him to bring real-world business perspectives into management education.

With Marketing as his core area of specialisation, Dr. Bhardwaj has inspired generations of management students through his teaching, mentoring, and industry-oriented approach. He is passionate about developing future leaders by integrating domain knowledge, real-life experiences, technology, and essential life skills into management education. His academic engagements have also extended internationally, including an invited lecture for international students at Krakow University, Poland.

Dr. Sandeep Bhardwaj assumed charge as the Director of VES Business School on 1 October 2025. As Director, he provides strategic direction to the institution by periodically reviewing and strengthening its strategic plans in response to emerging opportunities and changing educational and industry requirements. He provides leadership to the teaching and administrative teams, oversees institutional administration and academic quality, and works towards enhancing student learning, faculty development, research, innovation, and industry engagement.

A strong people-oriented leader and team builder, Dr. Bhardwaj believes in creating a collaborative environment that enables individuals and teams to achieve their full potential. His leadership encompasses organisational development, innovation, technology intervention, change management, team building, and institutional excellence. He actively engages with students, faculty, staff, alumni, industry partners, accrediting bodies, government and regulatory organisations, and other stakeholders to build an ecosystem that maximises academic and professional development.

Under his leadership, VES Business School continues to pursue a transformative vision of management education—one that combines academic rigour with practical exposure, innovation, technology, and real-world learning. His vision is to contribute meaningfully to the evolution of management education in India and to leverage technology and collaborative initiatives to make quality education more impactful and accessible.

Key Areas of Expertise

Leadership & Organisational Development
Marketing & Consumer Behaviour
Innovation & Excellence
Technology Intervention
Change Management
Team Building
Strategic Planning
Academic Administration

Area of Specialization

Marketing, HR, General Management

Contact

Email: sandeep.bhardwaj@ves.ac.in

Education

Qualification	Board / University / Institute	Year of Passing	Percentage
PhD (Management)	Symbiosis International University	2012	NA
Masters in Marketing Management	Mumbai Education Trust (Mumbai University)	2005	57.70
Masters in Personnel Management	Pune University	2015	63.07
B.A.	Mumbai University	1990	52.50

Others

Qualification	Board / University / Institute
M Phil (Management)	Global Open University
MSc Counselling & Psychotherapy	Global Open University
PGD in TQM	N.M.I.M.S
PGD – IR&PM	Bhartiya Vidya Bhavan's
3 year Diploma Hotel Management	Calcutta

Academic Affiliation

Employer's Name	Designation	Area of Work	From - To
Vivekanand Education Society's Business School	Director	Head of Institution	October 2025 till date
Vivekanand Education Society's Business School	Dean Academics	Academic Head, Faculty – Marketing and General Management.	July 2020 to September 2025
Vivekanand Education Society's Institute of Management Studies & Research	Dean Academics	Academic Head, Faculty – Marketing and General Management.	Jan 2008 to June 2020
ICFAI National College	Senior Faculty	Marketing / Soft Skills	Sept 2005 to Dec 2007

Professional Affiliation

Employer's Name	Designation	Area of Work	From - To
Global Tech FZ LLC, Dubai, UAE	Business Development Manager	Business Development & Marketing	Sept 2004 to May 2005
Tata Infotech Ltd; Mumbai, India	Asst. Manager	Sales & Presales	May 1995 to Sept 2004
Camlin Ltd; Mumbai, India	Establishment Manager	Administration.	May 1992 to May 1995
NELCO Ltd; Mumbai, India	Catering officer	General Administration.	Jan 1987 to May 1992

Teaching

Marketing Management
Integrated Marketing Communication
Services Management
Retail Management
Consumer Behavior

Research

Research Papers

Microinsurance - A Tool to Fight Poverty
De-structuring the Organization Processes and Structures in the Face of Changes
Innovative Teaching Pedagogy at VES Business School
Fundamentals of Outcome-based Education and Its Implementation
A Study of Ayushman Bharat PM-JAY Scheme as an Enabler of Social Upliftment
Impact of Corona on Kirana
A Comparative Analysis of Social Media Platforms For Advertising
How Green is the Consumer? A Study of Green Consumer Behaviour
Sell-On Learning by Doing Pedagogy
Restructuring Management Processes and Structures in the Face of Changes
Active Learning through On-field Experience
Challenges of COVID-19 Vaccine Delivery Management in India
Impact of Restrictions Due to Covid-19 Lockdown And E-Cigarette Ban on Tobacco And Nicotine Use In India (Under Review)
Factors Influencing Rural Customer's Buying Behaviour of Insurance

Area of Research

Analytics
Consumer Behavior
General Management

Current Research

Organization Restructuring in the era of AI

Publications in Book Chapters / Others

"Gig Economy: The Future of Work", "Futuristic Trends in Management"

Conferences / Seminars / Workshops

International Faculty Development Program on "DIGITALISATION OF MANAGEMENT EDUCATION IN SOUTH ASIA" (Organized by AMDISA) on 28th, 29th and 30th September, 2020
Workshop on Universal Human Value on the theme "Inculcating Universal Human Values in Technical Education" during 24-28 August, 2020 as organized by All India Council for Technical Education (AICTE)
22nd International Scientific Conference "Restructuring Management. Processes and Structures in the Face of Changes" (Krynica-Zdrój – Poland, 18-21 October 2017)
ABRM-ZGU 9th International Conference on Restructuring of the Global Economy (ROGE), University of Oxford, UK. 8th-9th July 2019, SAID Business School, University of Oxford
Online Course on "University Teaching" through Coursera by The University of Hong Kong
"Instructional Design for E-Learning" an online course through Udemy
Workshop on "Research Methods Through SPSS" conducted by K J Somaiya Institute of Management Studies and Research, Feb 2010
Management Teachers Programme on 'Innovation and Technology Strategy' conducted by MDI Gurgaon, 2009
Participated in numerous workshops and meetings organized by regulatory authorities like the AICTE / Mumbai University / DTE / others

Consulting Projects

Base line study of Educational Needs at Buldhana Village
Brand Awareness of DBS Bank
Kinderjoy Surprise Gift Awareness
CSR - Training of Road Safety
Product Placement and Brand Awareness
Focus group discussion for Exion Mobil
E-Cig Study - Covid Impact of Ban
Market Research for Mindu Therpist (Start Up Exploring Market)
Market Research & Brand Awareness for Muenzer Bharat Pvt. Ltd.
Business Development and Brand Awareness - Quark Coatings
Market research of consumer and competitor to identify market positioning of Total Sports in sports retail market
Impact Assessment of NGO Work for Thinksharp Foundation