Dr. Sandeep Bhardwaj

  • Dr. Sandeep Bhardwaj is a teaching faculty at VBS. He has the right mix of industry and academic experience, having worked in various managerial positions in corporates for more than 17 years and in academics for more than 12 years. His area of specialization is marketing and he has been inspiring future marketers by teaching various subjects in marketing domain. At the core, he is a ‘People’s Person’, which makes him an ideal to be part of teams and lead them. He successfully manages the intellectual resource at VBS ensuring that the objectives of the Program(s) are met to the complete satisfaction of the students through the efforts of the teaching staff.

    His academic journey started with a diploma in Hotel Management from IHM Calcutta. Thereafter, he followed his passion for education by continuously learning while working. He thus completed his graduation from Mumbai University, Post-graduation(s) [MMM (Mumbai University) & MPM (Pune University)]. With a view to excel in academics, he completed his research work in Consumer Behavior for insurance in rural and urban BOP markets. He was awarded PhD for the same by Symbiosis International University. As time progressed, he himself became a PhD guide for an esteemed University in Mumbai.

    From Catering to Coaching, his career spans many verticals including Administration, Sales, Marketing and Training. He has worked in reputed national and International corporates like NELCO, Camlin, and Tata Infotech. His dedication and result oriented style made him rise to the position of Head of Marketing for Global Outsourcing in Dubai, UAE. After this, he decided to focus his career in development of future leaders in management by empowering them with domain marketing skills and life skills in general. Thus, he joined Icfai National College (INC) and later shifted to VBS where he continues to work till date. Very recently, he was invited to give a lecture to the International students of Krakow University, Poland.

    India is going through a churn, and Sandeep sees a great role that Education can play in fulfilling the hopes of the nation. He now wants to work towards uplifting the education by using technology to reach everyone.

    Areas of Specialisation


    Date of Joining

  • Educational Qualifications
    PhD, MPM, MSc, MMM
    Masters in Personnel Management
    Masters in Counselling
    Masters in Marketing Management

    Academic Affiliation

    Professional Affiliation

  • Teaching
    Marketing Management
    Integrated Marketing Communication
    Services Management
    Retail Management
    Consumer Behavior

  • Research

    Area of Research
    Consumer Behavior
    General Management

    Current Research
    Organization Restructuring

  • Publications

    Research Papers

    Working Papers


    Work in Committees and Groups
    Dean - Academics

  • Consulting

    Business Strategy to a leading brand of women's apparell

    Custom Programs

    Speaking Engagements

  • Awards & Honors
  • Blogs