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Dr. Sachin Deshmukh


A doctorate in management, Dr Sachin Deshmukh possesses a high degree of affinity towards the use of quantitative techniques in the area of marketing. He is a Director of VBS and also a professor of Marketing Analytics, Statistics, Data Analytics, and Artificial Intelligence and Machine Learning He is trained on Python and SAS platforms and possess skills in Machine Learning and Data Visualization.

Dr Sachin Deshmukh’s academic research focuses on the statistical models in consumer behaviour with special emphasis on heuristics. His doctoral thesis was “Impact of Heuristics on Brand Choice with Special Reference to FMCG”. His research also includes application of Bayesian Statistics to models of consumer behaviour and is currently working on statistical tools like Markov Chain Monte Carlo (MCMC) algorithms and Gibbs Sampling. His current research projects are (1) Use of Data Visualization Tools for analysing data on Talent Management and Talent Retention in organizations and (2) Drones Technology.

Dr Sachin Deshmukh is currently working with students on various Data Analytics projects and Drones Technology. He is also guiding students on start-ups ideas and is instrumental in rolling out start-ups in the field of Data Analytics and Artificial Intelligence.

Dr. Sachin Deshmukh has delivered Management & Faculty Development Programs in many institutes. He has provided assistance in statistical analysis in many industrial projects. He has also guided medical students in statistics in their dissertations.


  • Business Statistics
  • Python Programming
  • Machine Learning
  • Deep Learning
  • Data Analytics
  • Statistical Programming
  • Marketing Research


  • Contact No. - 9869384689
  • Email:sachin.deshmukh@ves.ac.in


  • B.Sc
  • M.B.A
  • Ph.D.
Academic Affiliation:
Professional Affiliation :
  • Member, Bombay Management Association
  • Industry projects


  • Business Statistics
  • Python Programming
  • Machine Learning
  • Deep Learning
  • Statistical Analysis
  • Data Mining
  • Base SAS Programming
  • SQL, Macro


Area of Research

  • Analytics
  • Machine Learning
  • Application of Drones Technology to Business
  • Data Visualization
  • Internet of Things

Current Research

  • Presented research paper on Employee Attrition in University of Tokyo Japan
  • Drones Technology
  • HR Analytics - Talent Management and Talent Retention
  • Internet of Things



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Research Paper

  • Modeling Attrition to Know Why Your Employees Leave or Stay
  • Mapping the Intentions for Adoption of Cashless Transactions in Mumbai Using Technology Readiness Index - A Structural Equation Modeling Approach
  • Data Visualization for Accelerated Business Intelligence in the Indian Health Care Sector using Tableau"
  • Analyzing Sentiments Using Machine Learning Algorithms
  • Enlisting and Envisioning Technical and Non Technical Roadblocks to Adoption of Blockchain Technology"
  • Measuring and Comparing the Components of Technology Readiness Index for Adoption of Cashless Transaction in Mumbai - A Quantitative Approach
  • Here's How AI is Powering HCM
  • A Brand Choice Model Using Multinomial Logistics Regression, Bayesian Inference and Markov Chain Monte Carlo Method
  • Production Efficiency Analysis of Small Hotels in Navi Mumbai
  • Important Attributes Considered by Indian Female Buyers in Apparel Purchasing
  • Business Analytics - The Future is Now
  • Sentiment Analytics - Machine Learning Techniques
  • An Evaluation of Marketing Efforts for Products Manufactured by Women Self Help Groups of Thane District

Publications in Book Chapters/Others

  • Marketing Analytics - Turning Data into Marketing Decisions
  • Business Statistics with Python & Excel
  • Artificial Intelligence in Human Capital Management
  • Book Review - Review of Big Data: Fundamentals, Architecture and Technology

Working Papers

  • Application of Drones Technology in Farming
  • HR Analytics - Analyzing Talent Management & Talent Retention Data With Data Visualization Techniques


  • ATAL workshop on Data Analytics conducted by AICTE
  • Analytics Experience - Analytics Conference at Las Vegas, USA
  • Conducting international conference on Data Analytics & Smart Cities
  • Conducted Faculty Development Programs on Data Analytics
  • Training attended at SAS India on SAS programming, Visual Analytics, and Data Mining

Work in Committees and Groups

  • Dean - PGDM program
  • Area Chairperson - Center of Excellence for Business Analytics

  • Consulting


    • Invitee, Rashtriya Ucchatar Shiksha Abhiyan, Government of India for Data Analytics

    Custom Programs

    • Head Executive Program for Data Analytics
    • Faculty Development Program in Data Analytics
    • Management Development Program in Data Analytics

    Speaking Engagements

    • Speaker at PMI Conclave
    • Speaker at a workshop on Data Analytics sponsored by AICTE

    Awards and Honours

    • Best teacher award announced by BMA


    • Big Data = Big Opportunities
    • Career Options in Business Analytics
    • Charting the Future to the Next Normal
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