Specialization - Marketing

Marketing is a dynamic & creative unit of any organization today. The most disruptive innovations in technology have changed the market. At Vivekanand Business School, we have raised the bar in training future marketing managers. The specialization offered by the institute helps the students to build on the concepts and applications in the real world.
The course provides theoretical models in marketing with fundamentals that add value to their students' knowledge and in understanding the market and the skills that are effective in the markets. Courses like Digital Marketing, Marketing Analytics includes 5 Analytics-focused subjects, Emerging trends in Marketing, marketing automation, Brand Management, Innovation in Rural Markets, Delivering & Managing Customer Value etc. the students specialize in exposing them to the main fields of marketing.
Students also receive a globally recognized Diploma Certificate in Digital Marketing and have the opportunity to earn three Google certifications. The program helps create readily-employable professionals catering to the industry by imparting the focused live projects, training, workshop and certifications for the job aspirants.
Small businesses are important to the economy, for both job generation & wealth creation in the country. At Vivekanand Business School, the entrepreneurial education is taken to a higher level in collaboration with the Wadhwani Foundation. The course deep dives into both the theoretical and practical aspects of entrepreneurship. At the end of the basic and advanced courses, the students are expected to develop a potential business venture. The institute supports the students’ ventures by providing incubation facilities and also networking with key stakeholders for mentoring and funding.

Above specializations are available in the PGDM course, students can opt for any one specialization

from these. But minimum 10 students shall be necessary for starting any specialization