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Dr. Vaishali Hemant Pardeshi


Biography

Dr. Vaishali Hemant Pardeshi is an Assistant Professor in the Department of Business Analytics & Artificial Intelligence at Vivekanand Business School, Mumbai. She holds a Ph.D. in Management from the University of Mumbai and brings over 21 years of academic experience spanning Information Technology, Management, Business Analytics, and Artificial Intelligence. Her work spans teaching, research, curriculum development, executive education, and industry consulting, with a focus on bridging academia and industry through experiential learning, applied research, and AI-enabled business solutions.

Area of Specialization / Teaching

  • Business Analytics & Artificial Intelligence
  • Python, Advanced Excel & Power BI
  • Business Intelligence & Data Visualization
  • Management Information Systems (MIS)
  • Software Engineering & Database Management Systems
  • Text Analytics & Natural Language Processing
  • Research Methodology & Strategic Information Systems
  • New Business Technologies & E-Commerce

Contact

Education

  • Ph.D. (Management) — University of Mumbai, K J Somaiya Institute of Management & Research, 2023
  • MBA (Marketing) — Sikkim Manipal University, 2013 (First Class with Distinction)
  • M.Phil. (Information Technology) — YCMOU, Nashik, 2011 (First Class with Distinction)
  • Master of Computer Management (MCM) — Dr. Babasaheb Ambedkar Marathwada University, Aurangabad, 2003 (First Class with Distinction)

Academic Affiliation:

  • Board of Studies Member — Artificial Intelligence & Machine Learning, Directorate of Technical Education (DTE), Government of Maharashtra
  • Paper Setter, Moderator & Examiner — University of Mumbai, MSBTE, and Government Polytechnic Mumbai
  • Visiting Faculty — University of Mumbai (MBA-IT, BSc-IT, BCA, BBA), ICFAI University, Sikkim Manipal University, ICRI Andheri, Indian Institute of Material Management

Professional Affiliation :

  • Reviewer, international peer-reviewed journals — Elsevier and Springer
  • Contributor — Outcome-Based Education (OBE), NBA, and NAAC academic quality initiatives
  • Corporate trainer, consultant, and resource person for industry executive education programs

Research

Area of Research

Artificial Intelligence, Business Analytics, Consumer Behaviour, Digital Marketing, E-commerce, Technology Adoption, Digital Transformation, Sustainable Consumer Behaviour, Data-Driven Decision Making. 18 research papers published in national/international journals (Elsevier, Springer, Bonfring, American Scientific Publishers, and others) — ABDC, UGC Care, Scopus.

Current Research

  • Technology-adoption models extended to sustainable and green consumer behaviour, with a focus on Gen Z and Indian apparel markets, alongside ongoing work in AI-enabled business decision-making and digital transformation in education.

Publications

  • Factors Influencing Women's Perception of Website Attributes and Purchase Intentions — Academy of Marketing Studies Journal, Scopus / ABDC-B (2021)
  • Factors Influencing Online Apparel Shopping Orientation among Women in Mumbai — Journal of Global Entrepreneurship Research, Springer / UGC Care (2021)
  • Study of Website Attributes Impacting Apparel Purchase Intentions from Favorite Website — JIM Quest Journal of Management and Technology, UGC Care, Vol 18(2) (2022)
  • Study of Post-Pandemic Consumer Online Apparel Buying Behavior in India — Journal of Applied Management (Jidnyasa), Copernicus Index, Vol 14(2) (2022)
  • Cloud Computing for Higher Education Institutes: Architecture, Strategy and Recommendations for Effective Adaptation — Procedia Economics and Finance, Elsevier (196 citations)
  • Architecture and Adoption Model for Cloud in Higher Education: Indian Perspective — Bonfring International Journal of Industrial Engineering and Management Science (12 citations)
  • Impact of Environmental Knowledge, Past Buying Behavior & Social Influence on Sustainable Apparel Buying Intention with Price Consciousness as Moderating Variable — NMIMS Management Review, Sage, UGC Care
  • Drivers Influencing Sustainable Apparel Purchase Intention: The Role of Eco-Awareness, Past Sustainable Behavior, and Peer Influence — SCMS Journal of Indian Management, Scopus / UGC Care
  • m-Governance: Next Frontier in Governance from Indian Context — Advances in Industrial Engineering and Management Journal, American Scientific Publishers (6 citations)
  • A Pilot Survey Determining Web Attributes Influencing Youth to Shop Apparel Online — International Conference on Marketing Technology and Society, IIM Kozhikode
  • Big Data: A Platform for Smarter Decision Making from Diverse and Unconventional Bulk Data — International Journal of Advances in Management, Technology and Engineering Sciences
  • Smart Cities: Requirements, Innovations, Challenges and Opportunities — International Journal of Advances in Management, Technology and Engineering Sciences
  • Social Business Intelligence: Challenges, Opportunities and Strategies — International Research Journal of Commerce, Business and Social Science
  • Model and Five Phase Strategy for Transforming Higher Education through Cloud Computing — 4th International Research Symposium on Management, Technology and Engineering Science (2014)
  • Google Apps: An Alternative to Learning Management System — IOSR Journal of Business and Management
  • Factors Influencing Online Apparel Shopping among Women in Mumbai — 14th SIMSR Global Marketing Conference
  • Role of Environmental Knowledge, Past Buying Behavior and Social Influence on Green Apparel Buying Intention with Price Consciousness as Moderating Variable — 17th SIMSR Global Marketing Conference
  • Study of Post-Pandemic Buying Behavior in India — 17th SIMSR Global Marketing Conference
  • A Pilot Survey Determining Web Attributes Influencing Online Apparel Purchases — METeorold Journal, ISSN 2394-6423, Issue 2 (2014)

Conferences/Seminars/Workshops

  • Presented papers at: International Conference on Marketing Technology and Society, IIM Kozhikode; 14th & 17th Editions, SIMSR Global Marketing Conference; 4th International Research Symposium on Management, Technology and Engineering Science (2014)
  • Model and Five Phase Strategy for Transforming Higher Education through Cloud Computing — 4th International Research Symposium (2014)
  • Factors Influencing Online Apparel Shopping among Women in Mumbai — 14th SIMSR Global Marketing Conference
  • Role of Environmental Knowledge, Past Buying Behavior and Social Influence on Green Apparel Buying Intention with Price Consciousness as Moderating Variable — 17th SIMSR Global Marketing Conference
  • Study of Post-Pandemic Buying Behavior in India — 17th SIMSR Global Marketing Conference
  • Attended 5+ Faculty Development Programmes (FDPs) and 25+ online certification courses, including: Excel Dashboards (Udemy, 2024), Power BI Fundamentals (Udemy, 2023), Preparing PPT using Canva (Coursera, 2023), Fundamentals of Visualization with Tableau, UC Davis (Coursera, 2021), Data Science for Business Innovation (Coursera, 2021), Business Implications of AI (Coursera, 2021), New Technologies for Business Leaders, Rutgers University (Coursera, 2021)

Work in Committee and Groups

  • Board of Studies Member — Artificial Intelligence & Machine Learning, DTE, Government of Maharashtra
  • Convener — Institute's International Conference on Marketing, Kohinoor Business School
  • ISO Audit Coordinator, Kohinoor Business School
  • Member, Management Development Program (MDP) organizing team, Kohinoor Business School
  • Coordinator — Institute's Social Cell 'ISR-Daytiva', Kohinoor Business School
  • Academic Coordinator & Campus Coordinator — ICFAI National College, Thane
  • Contributor — NAAC and NBA accreditation-related activities across institutions

Advisory & Consulting

  • Advisor and resource person for AI, Business Analytics, and Data Visualization curriculum design and administration (e.g., Higher Education Forum, SIES Sion)

Custom Programs

  • Designed and delivered Management/Executive Development Programmes for: HPCL
  • ICICI Prudential Mumbai (12-day Power BI & Excel)
  • Kotak Bank (RM Data Analysis, Mumbai)
  • Kores India Ltd. (10-day Power BI, Pune & Mumbai)
  • Enrich Energy Ltd. (Advanced Excel, Pune)
  • Bombay Stock Exchange – BSE (6-day Advanced Excel)
  • Government Polytechnic Mumbai (3-month Advanced Excel & Power BI)
  • SIES Sion (Advanced Excel; AI for Curriculum Development)
  • SIES Institute of Packaging (Advanced Excel & Data Visualization)
  • Aurora's PG College Hyderabad (Data Visualization & Power BI)
  • SVAR Fragrances & Flavors (5-month Advanced Excel)
  • TSSIA (Advanced Excel Workshop)
  • Osource Global

Speaking Engagements

  • Thane Management Forum — "AI for Everyone"
  • Higher Education Forum (HEF) — AI for Education and Curriculum Development
  • HEF and Rotary Club of Navi Mumbai — AI for Managers
  • Institute of Management Studies, Chiplun — Digital Marketing

Awards & Honors

  • MET Pradnyawant Award for Academic Excellence — multiple years (2011-12, 2012-13, 2014-15, 2015-16)
  • Certificate of Outstanding Contribution in Reviewing — Elsevier (Top 10 Reviewers)
  • Certificate of Reviewing — Elsevier, 2017
  • Top 20 College Mentor (India) — E4 Development and Coaching, 2018
  • Best Internship Guide Award — ICFAI, 2009
  • Board of Studies Member — AI & ML, DTE, Government of Maharashtra
  • Paper Setter, Moderator & Examiner — University of Mumbai, MSBTE, Government Polytechnic Mumbai

Blogs & Articles

Regularly publishes professional articles on LinkedIn covering Artificial Intelligence, Business Analytics, Management Education, Digital Transformation, Leadership, and Career Development — translating academic research into practical insights for educators, students, and business leaders.

Vivekanand Business School

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