Prof. Kshitija Pandey
Biography
Ms. Kshitija is a marketing professional with wide industry and academic experience. She believes to learn, contribute and grow in a world class leading organization with a focus on people development. She likes to build upon her skills and leverage her competencies to lead teams to achieve success. She strives to balance personal and professional life in an organization with values of integrity and respect for people.
Kshitija is Graduate in Botany from Jai Hind College and holds a Post Graduate degree in Business Management from IIM Bangalore; specialization in Marketing & Strategy. Currently, she is currently pursuing her Ph.D. from Symbiosis International University in the area of consumer behaviour.
Over a span of past 15 years, she worked with NIIT Ltd. managing their sales & marketing for their training centres in Pune territory ensuring generating their regular business increasing their network & reach. After perusing sales, she moved to Branding with Johnson & Johnson with their Permacel unit for managing their Branding and marketing activities for “Kavach” Brand. While she was on her brake for her family, she managed her family business of glass cutting tools and cutters.
Later she was associated with SPJIMR Mumbai to manage their PGPM Program for administration, promotion and teaching. Followed by teaching at V.N. BRIMS Institute of Management Studies; Thane, Mumbai for MMS and PGDM Program.
Her interest’s areas are Marketing, Branding & Consumer Behavior & Strategy
She is avid music listener and sports players.
Area of Specialisation
- Marketing & Strategy
- Finance
Contact
- Email:kshitija.pandey@ves.ac.in
Education
- PGDM - IIM Bangalore
- B.Sc. – Botany – Jai Hind College
Academic Affiliation:
- Approved faculty by Mumbai University
Professional Affiliation :
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Teaching
- Marketing Management
- Selling & Negotiation
- Consumer Behaviour
- Brand Management
- Strategic Management
Research
Area of Research
- Consumer Behaviour
- Brand Management
- Fundamental Research
- Travel & Tourism Management
Current Research
- Covid-19 influence on Travel & Tourism Management
- Mobile Health Applications
- Metaverse usage & dissemination
Publications
Publications
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Research Paper
- Pandey, K., & Joshi, S. (2021). Trends in destination choice in tourism research: A 25-year bibliometric review. FIIB Business Review, 10(4), 371-392. – Scopus indexed, ABDC Listed Journal.
- Pandey, K., Mahadevan, K., & Joshi, S. (2021). Indian tourism industry and COVID-19: A sustainable recovery framework in a post-pandemic era. Vision, 09722629211043298. Scopus indexed journal.
- Pandey, K., & Joshi, S. (2022). Understanding Leisure Vacation Travel Intention of Indian Vacationers Amidst Coronavirus Disease (COVID-19). Indian Journal of Marketing, 52(4), 24-43. Scopus indexed journal.
Publications in Book Chapters/Others
- Innovation & Start-up - Entrepreneurship Management, Publisher: Writers Choice
Working Papers
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Conferences/Seminars/Workshops
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Work in Committees and Groups
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Consulting
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Advisory
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Custom Programs
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Speaking Engagements
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Awards and Honours
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Blogs
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