Dr. Brijesh Sharma

Biography

Dr. Brijesh Sharma is a seasoned faculty and an incisive business professional. He has been engaging, guiding, and mentoring post graduate and PhD students of business management for the last 12 years. Apart from his full-time engagement at VES B School as a faculty and Associate Dean. He is a guest and visiting professor in many prominent B Schools in India. Prior to his academic engagements he has been an industry professional with 15 years of rich operational experience in pharmaceutical bulk drugs industry. He has worked in blue chip companies like Lupin, Merind and Wockhardt. He has undertaken entrepreneurial ventures and has experience which straddles across business function. Dr. Sharma did his Ph.D (Management), MBA (Marketing) and Bachelor’s Degree from Mumbai University. He has cleared UGC-NET. He has published papers in national and international journals. His interest areas are Research methods, Entrepreneurship and Innovation, Strategic Management and Marketing Analytics.

Area of Specialization

• Strategic Management
• Business Research Methods
• Marketing Analytics
• Enterpreneurship Management

Contact

Email: brijesh.sharma@ves.ac.in

https://www.linkedin.com/in/brijesh-sharma-352b7718/

Education

• BSc (Microbiology)
• MBA ( Marketing )
• PhD (University of Mumbai)

Academic Affiliation:

• University of Mumbai

Professional Affiliation :

• Teaching and Education Research Association (TERA)

Teaching

• Strategic Management
• Business Research Methods
• Entrepreneurship
• Marketing Analytics

Research

Area of Research

• Corporate Governance
• Technology in Business Management

Current Research

• No content

Publications

Publications

NO Content

Research Paper

• Brijesh R. Sharma, (2013), “Exploring the demographic difference and the resultant motivating choice criteria and inhibiting factors of OFP consumer in Mumbai and Thane District” International Journal of Contemporary Management Studies, Vellamal Institute of Technology, Department of Management Science. ISSN: 2321-9084, pg 119-129
• Brijesh R Sharma and Dr Srini R. Srinivasan, (2014) “Evaluating the Dependency of Awareness of Organic Food on Gender and Marital Status for Organic Food Consumer in Mumbai and Navi Mumbai” Journal of Development and Research VESIMSR ISSN 2229-7561, pg 103-115
• Brijesh R. Sharma and Dr.Srini R. Srinivasan (2014) “An Overview of the Architectural Framework of Big Data Ecosystem” Karpagam Journal of Management, ISSN 2348-0645, Pg 15-35
• Brijesh R. Sharma and Dr.Srini R. Srinivasan (2014) “A Review Of Plurality and Contribution of MSME to the Global Economy” Journal of Development and Research VESIMSR ISSN 2229-7561, pg 01-12
• Brijesh R. Sharma and Dr.Srini R. Srinivasan (2015). “Exploratory Study of the Utility of Analytics in Retail Landscape” Journal of Development and Research VESIMSR March 2015 ISSN 2229-7561, pg 01-12
• Brijesh R. Sharma and Rupali Rajesh (2015). “Evaluating the Similarities and Difference in the Motivation and Satisfaction of Online Shoppers in Amravati area” Journal of Development and Research VESIMSR September 2015 ISSN 2229-7561, pg 20-30
• Brijesh R. Sharma (2016) “ An Empirical Comparison of the Effect of Demographic Characteristics on Select promotional mix Adopted by Organic food sellers in Mumbai and Navi Mumbai” Journal of Development and Research VESIMSR ISSN 2229-7561, pg 04-14
• Brijesh R. Sharma and Dr.Srini R. Srinivasan (2017). “Measuring the Association and Strength of Association between Attitude, Elicited Interest and Actual Purchase of Organic Fruits and Vegetables in Mumbai” ICIKM Thailand. International paper JAIT ISSN 1798-2340
• Brijesh R. Sharma and Dr.Srini R. Srinivasan (2018). “Identifying Latent Constructs amongst Egoistic Determinants of Attitude towards Organic Fruits and Vegetables through Exploratory Factor Analysis”IJLEMR ISSN 2455-4847 UGC approved Journal
• Brijesh R. Sharma and Dr.Srini R. Srinivasan (2018) “Evaluation of Actual difference in Organoleptic Qualities of Organic and Conventional Groundnuts Amongst B School Students of Mumbai – An Experimental Approach” IJCRT ISSN 2320 – 2882UGC approved Journal
• Brijesh R. Sharma and Dr. Sachin Deshmukh (2018) “Managing Talent by Data Visualization” Journal of Emerging Technologies and Innovative Research, ISSN 2349-5162, UGC approved Journal
• Brijesh R. Sharma and Dr. Sachin Deshmukh (2018) “Measuring and Comparing the Components of Technology Readiness Index for Adoption of Cashless Transaction in Mumbai – A Quantitative study of Select Demographic Variables” Journal of Emerging Technologies and Innovative Research, ISSN 2349-5162, UGC approved Journal

Publications in Book Chapters/Others

• No content

Working Papers

Conferences/Seminars/Workshops

• Attended Five days’ workshop on Research Methodology in Social Science conducted by ICSSR at Mumbai University. (26th August 2013 to 30th August 2013)
• Attended one day program on “Creating Joyful Learning and Teaching Experience” (6th September 2014)
• Participated in Research Colloquium held on 27th September 2014 at VESIMSR
• Attended a five day training conducted by SAS on Predictive Analytics.
• Attended a four day training conducted by SAS on Visual Analytics.

Work in Committees and Groups

Consulting

• Generation, Storage,Use and Disposal of Used Cooking Oil by the Food industry

Advisory

• Fundraising to sponsor school kits for underprivileged school students

Custom Programs

1. Coordinator and Resource person in ATAL sponsored FDP “Strategic Management in a VUCA (Volatile, Uncertain, Complex and Ambiguous) World”. 15th to 19th November 2021.
2. Coordinator and Resource person in ATAL sponsored FDP “Leveraging Analytics for Competitive Advantage”. 17th to 21th January 2022.
3. Coordinator and Resource person at the seven days FDP titled Analytics for Surviving and Thriving in the VUCA World held between 21st to 27th April 2022 at BMCC college Pune.

Speaking Engagements

1. Track Chair – International Conference on “Technology, Inclusion, Entrepreneurship, and Sustainability“– TIES 2023, organized at VESIM, Mumbai on 13th April 2023.
2. External examiner to conduct Viva voce at S.K College of Science and Commerce (University Of Mumbai) on 13th April 2023
3. Chairperson - Management session at the International National conference on “Transformation in Business and Social Practices: Creating Sustainable Future“ organised by NCRD’s Sterling Institute of Management Studies Seawood Navi- Mumbai on 24th March 2023.
4. Track Chair at the National conference on “Future Trends In Business Management: Challenges and Sustainability” organised by Rajeev Gandhi College of Management studies Ghansoli Mumbai on 24th December 2022.
5. Resource person in ICSSR sponsored one day National Level Workshop on “Research Ethics and Citation Analysis, Model Publication” at Anna Leela College of Commerce and Economics on 1st October 2022 and delivered a session on Citation Analysis and Model Publication”
6. Impact Lecture Series session titled “Value Proposition and Business Model Fit” organised by the Institute Innovation Council at Dr V. N. Bedekar Institute of Management Studies on 16th July 2022.
7. Session on 17th February 2022 on “Demystifying Marketing Analytics” at K S Rangasamy College of Technology Tamil Nadu.
8. Resource person for a session on “Data Science using SPSS” at Don Bosco Institute of Technology, Vidya Vihar
9. Session on “Career Planning in Business Analytics” at Maharshi Dayanand College of Arts Science and Commerce, Parel
10. Career Guidance lecture at Model College Dombivli
11. Session on Data Analytics in Marketing at Ramanand Arya DAV College Bhandup on 22nd February 2020.
12. Lecture on Strategic Management at Rajeev Gandhi College of Management Studies Ghansoli on 26th October 2018.

Awards and Honours

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