Dr. Brijesh Sharma

Biography

Dr. Brijesh Sharma is a seasoned faculty and an incisive business professional. He has been engaging, guiding, and mentoring post graduate and PhD students of business management for the last 12 years. Apart from his full-time engagement at VES B School as a faculty and Associate Dean. He is a guest and visiting professor in many prominent B Schools in India. Prior to his academic engagements he has been an industry professional with 15 years of rich operational experience in pharmaceutical bulk drugs industry. He has worked in blue chip companies like Lupin, Merind and Wockhardt. He has undertaken entrepreneurial ventures and has experience which straddles across business function. Dr. Sharma did his Ph.D (Management), MBA (Marketing) and Bachelor’s Degree from Mumbai University. He has cleared UGC-NET. He has published papers in national and international journals. His interest areas are Research methods, Entrepreneurship and Innovation, Strategic Management and Marketing Analytics.

Area of Specialization

Strategic Management
Business Research Methods
Marketing Analytics
Enterpreneurship Management

Contact

Email: brijesh.sharma@ves.ac.in

Linkedin: https://www.linkedin.com/in/brijesh-sharma-352b7718/

Education

BSc (Microbiology)
MBA ( Marketing )
PhD (University of Mumbai)

Academic Affiliation:

University of Mumbai

Professional Affiliation :

Teaching and Education Research Association (TERA)

Teaching

Strategic Management
Business Research Methods
Entrepreneurship
Marketing Analytics

Research

Area of Research

Corporate Governance
Technology in Business Management

Current Research

Marketing Analytics, Digital Transformation

Publications

Published a paper titled “Exploring the Demographic Difference and the Resultant Motivating Choice Criteria and Inhibiting factors of OFP Consumer in Mumbai and Navi Mumbai” in Vellamal Institute of Technology, Department of Management Science. August 2013, ISSN: 2321-9084, pg 119-129
Published a paper titled “Evaluating the Dependency of Organic Food on Gender and Marital status for Organic food Consumer in Mumbai and Navi-Mumbai” Journal of Development and Research VESIMSR, March 2014, ISSN 2229-7561, pg 103-115
Published a paper titled” An Overview of the Architectural and Analytical Framework of Big Data Ecosystem” Karpagam Journal of Management, June 2014 ISSN 2348-0645, Pg 15-35
Published a paper titled “A Review of Plurality and Contribution of MSME to the Global Economy “Journal of Development and Research VESIMSR, October 2014, ISSN 2229-7561, pg 01-12
Published paper titled “Exploratory Study of the Utility of Analytics in Retail Landscape’ Journal of Development and Research VESIMSR March 2015 ISSN 2229-7561, pg 01-12
Published paper titled “Evaluating the Similarities and Difference in the Motivation and Satisfaction of Online Shoppers in Amravati area’ Journal of Development and Research VESIMSR, September 2015, ISSN 2229-7561, pg 20-30
Published paper titled “An Empirical Comparison of the Effect of Demographic Characteristics on Select promotional mix Adopted by Organic food sellers in Mumbai and Navi Mumbai” Journal of Development and Research VESIMSR September 2015 ISSN 2229-7561, pg 04-14
Published a paper titled “Measuring the Association and the Strength of Association between Attitude, Elicited interest and Actual purchase of Organic fruits and vegetables in Mumbai” Journal of Advances in Information Technology JAIT August 2017, ISSN 1798-2340 Scopus listed Q3.
Published paper titled “Identifying Latent Constructs amongst Egoistic Determinants of Attitude towards Organic Fruits and Vegetables through Exploratory Factor Analysis” IJLEMR February 2018, ISSN 2455-4847. UGC Approved journal
Published a paper titled “Evaluation of Actual Difference in Organoleptic Qualities of Organic and conventional Groundnuts Amongst B School Students of Mumbai – an experimental approach” IJCRT, April 2018, ISSN 2320 – 2882. UGC Approved journal
Published paper titled “Managing Talent by Data Visualization” Journal of Emerging Technologies and Innovative Research, August 2018, ISSN 2349-5162, UGC approved Journal
Published paper titled “Measuring and Comparing the Components of Technology Readiness Index for Adoption of Cashless Transaction in Mumbai – A Quantitative study of Select Demographic Variables” Journal of Emerging Technologies and Innovative Research, January 2019, ISSN 2349-5162, UGC approved Journal
Published paper titled “Re - Conceptualizing Health Consciousness as a Function of Nutrition Consciousness and Food Safety Consciousness in Context of Organic Food Consumption – A Structural Equation Modelling Approach” IJREAM, May 2019, ISSN 2454- 9150, UGC approved Journal.
Published paper titled “Developing A Predictive Model to Classify Current and Prospective Organic Food Consumers In Mumbai Using Logistic Regression” IJSTR, September 2019, ISSN 2277- 8616, Scopus and UGC approved Journal.
Published paper titled “Mapping the Intention for Adoption of Cashless Transaction in Mumbai Using Technology Readiness Index - A Structural Equation Modelling Approach” GIS Science Journal, November 2020, ISSN 1869- 9391, Scopus and UGC (UGC-CARE List Group II) approved Journal.
Published paper titled “Data Visualization for Accelerated Business Intelligence in the Indian Health Care Sector Using Tableau” International Journal of Recent Technology and Engineering, November 2020, ISSN ISSN:2277-3878, Scopus and UGC (UGC-CARE List Group II) approved Journal.
Published paper titled “Data Analysing Sentiments Using Machine Learning Algorithms” GIS Science Journal, November 2020, ISSN 1869- 9391, Scopus and UGC (UGC-CARE List Group II)
Published paper titled “Enlisting and Envisioning Technical and Non-Technical Roadblocks to Adoption of Blockchain Technology” PENSEE Journal, November-2020, ISSN 0031- 4773, Scopus and UGC (UGC-CARE List Group II)
Published a paper titled “Work from Home: Understanding Boundary Management Profiles using Boundary-fit Perspective” in International Journal of Organizational Analysis, 12 th November 2021 Scopus and ABDC B
Published a paper titled “Application of Decision Tree Classifier to Determine the Selection of Specialization by Students During Their MBA” in Journal of Positive School Psychology, August 2022 Scopus
Published a paper titled “Conceptualizing the Convergence and Divergence of Marketing Analytics and Marketing Automation” in JIM Quest: Journal of Management and Technology June 2023 UGC Care Journal.

Working Papers

Service Automation, Entrepreneurship,

Conferences/Seminars/Workshops

Attended Five days’ workshop on Research Methodology in Social Science conducted by ICSSR at Mumbai University. (26th August 2013 to 30th August 2013)
Attended one day program on “Creating Joyful Learning and Teaching Experience” (6th September 2014)
Participated in Research Colloquium held on 27th September 2014 at VESIMSR
Attended a five day training conducted by SAS on Predictive Analytics.
Attended a four day training conducted by SAS on Visual Analytics.

Work in Committee and Groups

Member of - Discipline committee, Governing Body, Planning and Advisory committee, IQAC, NBA Accreditation committee, Admission committee, Anti ragging Cell, Discipline committee, Examination Committee, Innovation cell, Institute Innovation Council, Scholarship committee, Students counsellor committee.

Consulting

Generation, Storage,Use and Disposal of Used Cooking Oil by the Food industry

Advisory

Fundraising to sponsor school kits for underprivileged school students

Custom Programs

Coordinator and Resource person in ATAL sponsored FDP “Strategic Management in a VUCA (Volatile, Uncertain, Complex and Ambiguous) World”. 15th to 19th November 2021.
Coordinator and Resource person in ATAL sponsored FDP “Leveraging Analytics for Competitive Advantage”. 17th to 21th January 2022.
Coordinator and Resource person at the seven days FDP titled Analytics for Surviving and Thriving in the VUCA World held between 21st to 27th April 2022 at BMCC college Pune.

Speaking Engagements

Track Chair – International Conference on “Technology, Inclusion, Entrepreneurship, and Sustainability“– TIES 2023, organized at VESIM, Mumbai on 13th April 2023.
External examiner to conduct Viva voce at S.K College of Science and Commerce (University Of Mumbai) on 13th April 2023
Chairperson - Management session at the International National conference on “Transformation in Business and Social Practices: Creating Sustainable Future“ organised by NCRD’s Sterling Institute of Management Studies Seawood Navi- Mumbai on 24th March 2023.
Track Chair at the National conference on “Future Trends In Business Management: Challenges and Sustainability” organised by Rajeev Gandhi College of Management studies Ghansoli Mumbai on 24th December 2022.
Resource person in ICSSR sponsored one day National Level Workshop on “Research Ethics and Citation Analysis, Model Publication” at Anna Leela College of Commerce and Economics on 1st October 2022 and delivered a session on Citation Analysis and Model Publication”
Impact Lecture Series session titled “Value Proposition and Business Model Fit” organised by the Institute Innovation Council at Dr V. N. Bedekar Institute of Management Studies on 16th July 2022.
Session on 17th February 2022 on “Demystifying Marketing Analytics” at K S Rangasamy College of Technology Tamil Nadu.
Resource person for a session on “Data Science using SPSS” at Don Bosco Institute of Technology, Vidya Vihar
Session on “Career Planning in Business Analytics” at Maharshi Dayanand College of Arts Science and Commerce, Parel
Career Guidance lecture at Model College Dombivli
Session on Data Analytics in Marketing at Ramanand Arya DAV College Bhandup on 22nd February 2020.
Lecture on Strategic Management at Rajeev Gandhi College of Management Studies Ghansoli on 26th October 2018.