Dr. Ajay Kumar Gupta

Biography

Dr. Ajay Gupta is a professor at VES Business School, India, an Erasmus Mundus Fellow from the University of Milan, Italy, & a professional ATLAS.ti senior trainer. He holds a Ph.D. in organizational psychology from the Tata Institute of Social Sciences and a master’s in management from the Asian Institute of Management in Manila, Philippines. Dr. Ajay Gupta has 29 years of rich and diversified experience that includes Indian Air Force, Banking and Management Education.

Dr. Gupta has taught at TAPMI, Manipal, an AACSB-accredited premier business management institute in India. He is the invited faculty in IIM, Mumbai, TISS, IIPS, Jagiellonian University in Kraków, Poland, to teach courses in qualitative research and data analysis using ATLAS.ti, people management, OD and change, business ethics for executives, PhD, and management courses.

Dr. Gupta has conducted 35+workshops and faculty development programs in many prestigious institutes like Tata Institute of Social Sciences (TISS), International Institute for Population Sciences (IIPS), IIM, Mumbai (NITIE), MNNIT, Allahabad, IIM Shillong, National Institute for Research in Tuberculosis (NIRT), Sydenham Institute of Management Studies and Research, Indian Council of Medical Research (ICMR), AURO University, University of Rajasthan, Amity University, Banasthali Vidyapith, Mumbai University, Savitribai Phule Pune University, MET Institute of Management, Bank of Baroda, Apex Academy, National Law University, Delhi, and Child Rights and You, etc. He has conducted an international webinar invited by the University of British Columbia, Canada, and delivered sessions on Qualitative Research and Data Analysis at the University of Cartagena, Spain.

Dr. Gupta is a member of the organizing committee for the World Conference on Qualitative Research, 2025 organized by the Jagiellonian University in Kraków, Poland, and was a member of the local organizing committee for the World Conference on Qualitative Research, 2024, and an invited member to Johannesburg, South Africa.

Dr. Gupta authored three books and 30+ journal articles. "Corporate Demons" and "The Handbook on Management Cases: A Practitioner's View" are authored books. "Qualitative methods and data analysis using ATLAS.ti: a comprehensive researcher's manual" is a published book by Springer.

Area of Specialization

Human Resource Management
Organisational Psychology
Qualitative Research and Data Analysis Using ATLAS.ti

Contact

Email: ajay.gupta@ves.ac.in
Linkedin: https://www.linkedin.com/in/dr-ajay-kumar-gupta-1496b714/

Education

Ph.D In Management and Labour Studies, Tata Institute of Social Sciences
Master in Management, Asian Institute of Management, Manila, Philippines
Master Degree in Public Personnel Management, Osmania University
Master Degree in Hindi, Osmania University
Bachelor Degree in Economics, Maths, Applied Maths, Osmania University
Diploma in Mechanical Engineering

Academic Affiliation:

Professor, VES Business School (September, 2021- till date)
Associate Professor, Vivekanand Institute of Management Studies and Research (April 2015 - August 2021)
TAPMI, Manipal (May 2012- March 2015)
Alumni-TISS, Mumbai, AIM, Manila, Philippines, University of Milan, Italy
Invited/Guest Faculty- IIM Mumbai, IIM Shillong, TISS, IIPS, MNNIT, ICMR, BOB Apex Academy, NIRT, Chennai, University of British Columbia, University of Cartagena, Spain, National law university, Delhi, CRY, MET, AURO University, Mumbai University, Jagiellonian University, Krakow, Poland

Professional Affiliation:

ATLAS.ti, Berlin
Alumni-TISS, Mumbai, AIM, Manila, Philippines, University of Milan, Italy
9th World conference on Qualitative Research, Jagiellonian University in Kraków, Poland
8th World conference on Qualitative Research, Johannesburg, South Africa

Teaching

People management (HRM)
People dynamics in organisations (OB)
Business ethics and corporate governance
Organisational psychology
Qualitative research and data anlaysis using ATLAS.ti (Business research methods)
Perspective management
Organizational Theory and Design
Learning and development
OD and change management
Applied economics

Research

Area of Research

Employee Morale and Motivation
Management Practices
Organisation Culture and Trust
Qualitative Research Methodology with ATLAS.ti
People Dynamics in Organisations
Leadership and Change Management
Industrial Relations
Applied Economics

Current Research

The Evolution of Qualitative Data Analysis: From Traditional Coding to LLM Prompting
Challenges in Organisations
Coding approach in Qualitative Research: A New paradigm

Publications

Books Published

Qualitative Methods & Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual
by Springer, Nature (https://link.springer.com/book/9783031496493)
Corporate Demons- Creating Catalyst Leaders (https://www.amazon.in/CORPORATE-DEMONS-Dr-Ajay-Gupta/dp/B0BJ73SJ5S)
A Handbook of Management Cases: A Practitioner's View (Volume I) (https://www.amazon.in/dp/9355969007?ref=myi_title_dp)

International Scholarship/Invitations

Invited as a resource speaker in Asian Qualitative Research Association, Philippines on “Evolutionary Coding Practice in Qualitative Research” held on November 14, 2024
Invited as a resource speaker in IQRN Webinar Series: Focus Group Discussion- Analysis, Visualization and Reporting using ATLAS.ti at the University of British Columbia, Canada (https://www.youtube.com/watch?v=yHsBvqE65gs)
Invited as a member of organizing committee to World Conference on Qualitative Research 2025 at the Jagiellonian University, Krakov, Poland
Invited to the University of Ain Temouchent, Algeria to conduct a series of sessions on qualitative research and leadership
Invited as a member of local organizing committee to World Conference on Qualitative Research 2024 at Johannesburg, South Africa
Invited to World Conference on Qualitative Research 2024 at Johannesburg, South Africa to conduct demo session, present paper and chaired session
Invited by Universidad Politecnica de Cartagena, Spain, and attended Erasmus+ Proyecto 2020-1-ES01-KA107-079231 under the Erasmus+ program at UPCT, Spain
Invited as a resource speaker in IQRT Webinar Series: Theme generation using smart codes and groups at the University of British Columbia, Canada (IQRT Archive | UBCO School of Nursing IQR Toolkit)
Received Erasmus Mundus Europe Asia Scholarship at the University of Milan, Italy, for 09 months, coordinated by Lund University, Sweden
Professional ATLAS.ti Senior Trainer and Consultant (https://atlasti.com/support/consultants/)

International Peer-Reviewed Journal/Book Chapters

Gupta, A., Verma, S., Tiwari, A., & Indurkar, C. (2024, January). Perception About Qualitative Research Inquiry Among Researchers. In World Conference on Qualitative Research (pp. 229-243). Cham: Springer Nature Switzerland.
Gupta, A. (2024). Data Analysis Methods. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 127-180). Cham: Springer International Publishing.
Gupta, A. (2024). Survey Data Analysis. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 271-298). Cham: Springer International Publishing.
Gupta, A. (2024). Discovering Themes in ATLAS.ti. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 203-224). Cham: Springer International Publishing.
Gupta, A. (2023). Literature Review and Referencing. Qualitative Methods and Data Analysis Using ATLAS.ti, 395-422.
Gupta, A. (2024). Challenges in Data Collection. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 61-97). Cham: Springer International Publishing.
Gupta, A. (2024). Codes and Coding. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 99-125). Cham: Springer International Publishing.
Gupta, A. (2024). Group Creation for Entities and Report Generation. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 245-269). Cham: Springer International Publishing.
Gupta, A. (2024). Using Networks and Hyperlinks. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 181-201). Cham: Springer International Publishing.
Gupta, A. (2024). Generating Themes from Smart Codes and Smart Groups. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 225-244). Cham: Springer International Publishing.
Gupta, A. (2023). Analysis of Focus Group Data. In Qualitative Methods and Data Analysis Using ATLAS.ti (pp. 321-343). Springer, Cham.
Gupta, A. (2024). Social Network Comments and Twitter Data Analysis. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 299-320). Cham: Springer International Publishing.
Gupta, A. (2024). Multimedia and Geo Data Analysis. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 345-366). Cham: Springer International Publishing.
Gupta, A. (2024). Team Projects in ATLAS.ti. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 367-393). Cham: Springer International Publishing.
Gupta, A. (2024). Types of Data, Data Collection, and Storage Methods. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 31-59). Cham: Springer International Publishing.
Gupta, A. (2023, January). A Qualitative Study of Management Practices & Influence on Middle Managers’ Morale in Public Sector Banks Using ATLAS.ti. In World Conference on Qualitative Research (pp. 18-37). Cham: Springer International Publishing.
Gupta, A.K. (2019). "Societal Sentiment about Hima Das: A Narrative Analysis Using CAQDAS, ATLAS.ti." DOI 10.4108/eai.18-12-2018.2283599.
Gupta, A.K. (2018). "Literature Review on Ingratiation." Journal of Development Research (ISSN: 2229:7561), Volume 11, Issue 4B.
Gupta, A.K. (2018). "Winning against Waves." Journal of Development Research (ISSN: 2229-7561), Volume 11, Issue 1.
Gupta, A.K. (2018). "Book Review of Blink: The Power of Thinking without Thinking." Journal of Development Research (ISSN: 2229-7561), Volume 11, Issue 1.
Gupta, A.K. (2018). "Book Review of First Break All the Rules." Journal of Development Research (ISSN: 2229-7561), Volume 11, Issue 2.
Gupta, A.K. (2017). "Book Review of Recognizing and Rewarding Employees." Journal of Development Studies (ISSN: 2229-7561), Volume 10, Issue 4.
Gupta, A.K. (2017). "Restoring Leadership through Leadership Action." Journal of Development Research (ISSN: 2229-7561), Volume 10, Issue 1.
Gupta, A. K. (2017). "Challenges in Management Higher Education System." International Journal of Applied Services Marketing Perspective (ISSN No. (Print) 2279-0977, (online): 2279-0985. Vol. 6, Number 2.
Gupta, A.K. (2016). "Meru Cabs: Management Leadership and Strategy." Supply Chain Pulse (ISSN: 0975:7015), Volume 7, Issue 5.
Gupta, A. K. (2014). A comparative study of middle managers morale in two public sector banks in India (https://shodhganga.inflibnet.ac.in/handle/10603/18570).
Gupta, A.K. (2014). "Leadership Change at Wipro: CEOs to CEO." International Journal of Business Insights and Transformation (ISSN: 0974:5974), Volume 7, Issue 2, 52-61.
Gupta, A. (2012). A Case Study on Corporate Governance & Business Ethics Commonwealth Games 2010 Management of Manipulation. Amity Global Business Review, 7.

Research Paper

Gupta, A. (2024). Data Analysis Methods. In Qualitative Methods and Data Analysis Using ATLAS. ti: A Comprehensive Researchers’ Manual (pp. 127-180). Cham: Springer International Publishing.
Gupta, A. (2024). Survey Data Analysis. In Qualitative Methods and Data Analysis Using ATLAS. ti: A Comprehensive Researchers’ Manual (pp. 271-298). Cham: Springer International Publishing.
Gupta, A. (2024). Discovering Themes in ATLAS. ti. In Qualitative Methods and Data Analysis Using ATLAS. ti: A Comprehensive Researchers’ Manual (pp. 203-224). Cham: Springer International Publishing.
Gupta, A. (2024). Literature Review and Referencing. Qualitative Methods and Data Analysis Using ATLAS. ti, 395-422.
Gupta, A. (2024). Challenges in Data Collection. In Qualitative Methods and Data Analysis Using ATLAS. ti: A Comprehensive Researchers’ Manual (pp. 61-97). Cham: Springer International Publishing.
Gupta, A. (2024). Codes and Coding. In Qualitative Methods and Data Analysis Using ATLAS. ti: A Comprehensive Researchers’ Manual (pp. 99-125). Cham: Springer International Publishing.
Gupta, A. (2024). Group Creation for Entities and Report Generation. In Qualitative Methods and Data Analysis Using ATLAS. ti: A Comprehensive Researchers’ Manual (pp. 245-269). Cham: Springer International Publishing.
Gupta, A. (2024). Using Networks and Hyperlinks. In Qualitative Methods and Data Analysis Using ATLAS. ti: A Comprehensive Researchers’ Manual (pp. 181-201). Cham: Springer International Publishing.
Gupta, A. (2024). Generating Themes from Smart Codes and Smart Groups. In Qualitative Methods and Data Analysis Using ATLAS. ti: A Comprehensive Researchers’ Manual (pp. 225-244). Cham: Springer International Publishing.
Gupta, A. (2024). Analysis of Focus Group Data. In Qualitative Methods and Data Analysis Using ATLAS. ti (pp. 321-343). Springer, Cham.
Gupta, A. (2024). Social Network Comments and Twitter Data Analysis. In Qualitative Methods and Data Analysis Using ATLAS. ti: A Comprehensive Researchers’ Manual (pp. 299-320). Cham: Springer International Publishing.
Gupta, A. (2024). Multimedia and Geo Data Analysis. In Qualitative Methods and Data Analysis Using ATLAS. ti: A Comprehensive Researchers’ Manual (pp. 345-366). Cham: Springer International Publishing.
Gupta, A. (2024). Team Projects in ATLAS. ti. In Qualitative Methods and Data Analysis Using ATLAS. ti: A Comprehensive Researchers’ Manual (pp. 367-393). Cham: Springer International Publishing.
Gupta, A. (2024). Types of Data, Data Collection, and Storage Methods. In Qualitative Methods and Data Analysis Using ATLAS. ti: A Comprehensive Researchers’ Manual (pp. 31-59). Cham: Springer International Publishing.
Gupta, A. (2023, January). A Qualitative Study of Management Practices & Influence on Middle Managers’ Morale in Public Sector Banks Using ATLAS. ti. In World Conference on Qualitative Research (pp. 18-37). Cham: Springer International Publishing.
Gupta, A.K. (2019). "Societal Sentiment about Hima Das: A Narrative Analysis Using CAQDAS, ATLAS. ti.". DOI 10.4108/eai.18-12-2018.2283599.
Gupta, A.K. (2018). "Literature Review on Ingratiation." Journal of Development Research (ISSN: 2229:7561), Volume 11, Issue 4B.
Gupta, A.K. (2018). "Winning against Waves." Journal of Development Research (ISSN: 2229-7561), Volume 11, Issue 1.
Gupta, A.K. (2018). "Book Review of Blink: The Power of Thinking without Thinking." Journal of Development Research (ISSN: 2229-7561), Volume 11, Issue 1.
Gupta, A.K. (2018). "Book Review of First Break All the Rules." Journal of Development Research (ISSN: 2229-7561), Volume 11, Issue 2.
Gupta, A.K. (2017). "Book Review of Recognizing and Rewarding Employees." Journal of Development Studies (ISSN: 2229-7561), Volume 10, Issue 4.
Gupta, A.K. (2017). "Restoring Leadership through Leadership Action." Journal of Development Research (ISSN: 2229-7561), Volume 10, Issue 1.
Gupta, A. K. (2017). "Challenges in Management Higher Education System." International Journal of Applied Services Marketing Perspective (ISSN No. (Print) 2279-0977, (online): 2279-0985. Vol. 6, Number 2.
Gupta, A.K. (2016). "Meru Cabs: Management Leadership and Strategy." Supply chain pulse (ISSN: 0975:7015), Volume 7, Issue 5.
Gupta, A. K. (2014). A comparative study of middle managers morale in two public sector banks in India (https://shodhganga.inflibnet.ac.in/handle/10603/18570).
Gupta, A. (2012). A Case Study on Corporate Governance & Business Ethics Commonwealth Games 2010 Management of Manipulation. Amity Global Business Review, 7.

Publications in Book Chapters/Others

Corporate Demons- Creating Catalyst Leaders
The Handbook on Management Cases- A Practitioner’s View Vol I
Corporate Demons: Inspiring Catalyst Leaders
Cutures: The Hidden Truth
Management Case Incidences and Solutions

Working Papers

A Qualitative Study of Determinants of Middle Managers' Morale
Management Practices Influencing Employee Morale

Conferences/Seminars/Workshops

9th World conference on Qualitative Research, Jagiellonian University in Kraków, Poland
8th World conference on Qualitative Research, Johannesburg, South Africa
Invited and conducted workshops in IIM Mumbai, IIM Shillong, TISS, IIPS, MNNIT, ICMR, BOB Apex Academy, NIRT, Chennai, National law university, Delhi, CRY, MET, AURO University, Mumbai University, Jagiellonian University, Krakow, Poland

Work in Committees and Groups

VESIM Behavioural Lab
Human Resource Committee

Advisory

Governing Body Committee

Custom Programs

Organisational psychology

Speaking Engagements

IIM Mumbai, IIM Shillong, TISS, IIPS, MNNIT, ICMR, BOB Apex Academy, NIRT, Chennai, University of British Columbia, University of Cartagena, Spain, National law university, Delhi, CRY, MET, AURO University, Mumbai University, Jagiellonian University, Krakow, Poland
Tata Institute of Social Sciences
National Law University and Banasthali University
Tata Institute of Social Sciences

Awards and Honours

9th World conference on Qualitative Research, Jagiellonian University in Kraków, Poland
8th World conference on Qualitative Research, Johannesburg, South Africa
International Institute of Population Science
The University of Cartagena, Spain
NITIE, Mumbai
The University of British Columbia, Canada
Erasmus Mundus Europe Asia Scholarship at University of Milan, Italy for 09 months, coordinated by Lund University, Sweden
Professional ATLAS.ti Senior Trainer and Consultant (ATLAS.ti Consultant)
Chaired session at Asian Conference of Psychology and Behavioural Sciences, at Kobe, Japan (Conference Program)
Received the best paper award at 11th International Conference, Jaipur, India
MBTI certified Trainer

Blogs

https://leadershipfreak.blog/