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Dr. Ajay Kumar Gupta


Biography

Dr. Ajay Gupta is a professor at VES Business School, India, and an Erasmus Mundus Fellow from the University of Milan, Italy. He is a professional senior trainer for ATLAS.ti in Asiapacific region and holds a Ph.D. in management and labor studies from the Tata Institute of Social Sciences, along with a master’s degree in management from the Asian Institute of Management in Manila, Philippines. With nearly three decades of diverse experience including roles in the Indian Air Force, banking, and management education, he specializes in teaching human resource management, organizational psychology, qualitative research methods and data analysis, HR analytics, business ethics, organizational development and change, and leadership. He consistently received outstanding faculty feedback.

Dr. Gupta has taught at TAPMI, Manipal, an AACSB-accredited management institute, and is invited faculty at prestigious institutions such as IIM, TISS, and IIPS. Dr. Gupta has conducted numerous workshops & webinars internationally, including at Jagiellonian University in Poland, University of Cartagena in Spain, and University of British Columbia in Canada. He also serves as a doctoral advisory committee member at TISS, and is a reviewer of international journal of qualitative methods, journal of managerial psychology and methodological innovations. Dr. Gupta was invited to evaluate the Doctor of Business Administration thesis at MANCOSA in Durban, South Africa.

Dr. Gupta has been actively involved in organizing and chairing sessions at world conferences on qualitative research, including the 2024 in Johannesburg, South Africa, and upcoming 2025 and 2026 conferences hosted by universities in Poland and Spain. He has delivered over 40 faculty and management development workshops across academic institutions, NGOs, and businesses in India and abroad. He has completed consultancy projects such as the European Union co-funded AIDEdu initiative and in-house training programs for civil secretariat employees.

Dr. Ajay Gupta has authored three books and over 30 journal articles, including 7 Scopusindexed publications. His books include Corporate Demons, The Handbook on Management Cases: A Practitioner’s View, Qualitative Methods and Data Analysis using ATLAS.ti: A Comprehensive Researcher’s Manual (Springer). Dr Gupta is the editor of the book Computer Supported Qualitative Research (WCQR2025): New Trends in Qualitative Research (WCQR2025) (Springer).

Contact


Area of Specialization

  • Human Resources Management
  • Organisational Psychology
  • Qualitative Research and Data Analysis Using ATLAS.ti

Education

  • Ph.D In Management and Labour Studies, Tata Institute of Social Sciences
  • Master in Management, Asian Institute of Management, Manila, Philippines
  • Master Degree in Public Personnel Management, Osmania University
  • Master Degree in Hindi, Osmania University
  • Bachelor Degree in Economics, Maths, Applied Maths, Osmania University
  • Diploma in Mechanical Engineering

Academic Affiliation:

  • Professor, VES Business School (September, 2021- till date)
  • Associate Professor, Vivekanand Institute of Management Studies and Research (April 2015 - August 2021)
  • TAPMI, Manipal (May 2012- March 2015)
  • Alumni-TISS, Mumbai, AIM, Manila, Philippines, University of Milan, Italy
  • Invited/Guest Faculty- IIM Mumbai, IIM Shillong, TISS, IIPS, MNNIT, ICMR, BOB Apex Academy, NIRT, Chennai, University of British Columbia, University of Cartagena, Spain, National law university, Delhi, CRY, MET, AURO University, Mumbai University, Jagiellonian University, Krakow, Poland

Professional Affiliation:

  • ATLAS.ti, Berlin
  • Alumni-TISS, Mumbai, AIM, Manila, Philippines, University of Milan, Italy
  • 9th World conference on Qualitative Research, Jagiellonian University in Kraków, Poland
  • 8th World conference on Qualitative Research, Johannesburg, South Africa

Teaching

  • People management (HRM)
  • People dynamics in organisations (OB)
  • Business ethics and corporate governance
  • Organisational psychology
  • Qualitative research and data anlaysis using ATLAS.ti (Business research methods)
  • Perspective management
  • Organizational Theory and Design
  • Learning and development
  • OD and change management
  • Applied economics

Research

Area of Research

  • Employee Morale and Motivation
  • Management Practices
  • Organisation Culture and Trust
  • Qualitative Research Methodology with ATLAS.ti
  • People Dynamics in Organisations
  • Leadership and Change Management
  • Industrial Relations
  • Applied Economics

Current Research

  • The Evolution of Qualitative Data Analysis: From Traditional Coding to LLM Prompting
  • Challenges in Organisations
  • Coding approach in Qualitative Research: A New paradigm

Publications


  • Research Papers

    • Gupta, A., Verma, S., Tiwari, A., Indurkar, C. (2024). Perception About Qualitative Research Inquiry Among Researchers. In: Ribeiro, J., Brandão, C., Ntsobi, M., Kasperiuniene, J., Costa, A.P. (eds) Computer Supported Qualitative Research. WCQR 2024. Lecture Notes in Networks and Systems, vol 1061. Springer, Cham. https://doi.org/10.1007/978-3-031-65735-1_14
    • Gupta, A. (2024). Survey Data Analysis. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 271-298). Cham: Springer International Publishing.
    • Gupta, A. (2024). Discovering Themes in ATLAS.ti. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 203-224). Cham: Springer International Publishing.
    • Gupta, A. (2024). Literature Review and Referencing. Qualitative Methods and Data Analysis Using ATLAS.ti (pp. 395-422).
    • Gupta, A. (2024). Challenges in Data Collection. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 61-97). Cham: Springer International Publishing.
    • Gupta, A. (2024). Codes and Coding. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 99-125). Cham: Springer International Publishing.
    • Gupta, A. (2024). Group Creation for Entities and Report Generation. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 245-269). Cham: Springer International Publishing.
    • Gupta, A. (2024). Using Networks and Hyperlinks. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 181-201). Cham: Springer International Publishing.
    • Gupta, A. (2024). Generating Themes from Smart Codes and Smart Groups. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 225-244). Cham: Springer International Publishing.
    • Gupta, A. (2024). Analysis of Focus Group Data. In Qualitative Methods and Data Analysis Using ATLAS.ti (pp. 321-343). Springer, Cham.
    • Gupta, A. (2024). Social Network Comments and Twitter Data Analysis. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 299-320). Cham: Springer International Publishing.
    • Gupta, A. (2024). Multimedia and Geo Data Analysis. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 345-366). Cham: Springer International Publishing.
    • Gupta, A. (2024). Team Projects in ATLAS.ti. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 367-393). Cham: Springer International Publishing.
    • Gupta, A. (2024). Types of Data, Data Collection, and Storage Methods. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 31-59). Cham: Springer International Publishing.
    • Gupta, A. (2023, January). A Qualitative Study of Management Practices & Influence on Middle Managers’ Morale in Public Sector Banks Using ATLAS.ti. In World Conference on Qualitative Research (pp. 18-37). Cham: Springer International Publishing.
    • Gupta, A.K. (2019). "Societal Sentiment about Hima Das: A Narrative Analysis Using CAQDAS, ATLAS.ti." DOI 10.4108/eai.18-12-2018.2283599.
    • Gupta, A.K. (2018). "Literature Review on Ingratiation." Journal of Development Research (ISSN: 2229-7561), Volume 11, Issue 4B.
    • Gupta, A.K. (2018). "Winning against Waves." Journal of Development Research (ISSN: 2229-7561), Volume 11, Issue 1.
    • Gupta, A.K. (2018). "Book Review of Blink: The Power of Thinking without Thinking." Journal of Development Research (ISSN: 2229-7561), Volume 11, Issue 1.
    • Gupta, A.K. (2018). "Book Review of First Break All the Rules." Journal of Development Research (ISSN: 2229-7561), Volume 11, Issue 2.
    • Gupta, A.K. (2017). "Book Review of Recognizing and Rewarding Employees." Journal of Development Studies (ISSN: 2229-7561), Volume 10, Issue 4.
    • Gupta, A.K. (2017). "Restoring Leadership through Leadership Action." Journal of Development Research (ISSN: 2229-7561), Volume 10, Issue 1.
    • Gupta, A. K. (2014). A comparative study of middle managers' morale in two public sector banks in India. https://shodhganga.inflibnet.ac.in/handle/10603/18570

  • Books Published


  • International Scholarship/Invitations

    • Invited as a resource speaker in Asian Qualitative Research Association, Philippines on “Evolutionary Coding Practice in Qualitative Research” held on November 14, 2024
    • Invited as a resource speaker in IQRN Webinar Series: Focus Group Discussion- Analysis, Visualization and Reporting using ATLAS.ti at the University of British Columbia, Canada (https://www.youtube.com/watch?v=yHsBvqE65gs)
    • Invited as a member of organizing committee to World Conference on Qualitative Research 2025 at the Jagiellonian University, Krakov, Poland
    • Invited to the University of Ain Temouchent, Algeria to conduct a series of sessions on qualitative research and leadership
    • Invited as a member of local organizing committee to World Conference on Qualitative Research 2024 at Johannesburg, South Africa
    • Invited to World Conference on Qualitative Research 2024 at Johannesburg, South Africa to conduct demo session, present paper and chaired session
    • Invited by Universidad Politecnica de Cartagena, Spain, and attended Erasmus+ Proyecto 2020-1-ES01-KA107-079231 under the Erasmus+ program at UPCT, Spain
    • Invited as a resource speaker in IQRT Webinar Series: Theme generation using smart codes and groups at the University of British Columbia, Canada (IQRT Archive | UBCO School of Nursing IQR Toolkit)
    • Received Erasmus Mundus Europe Asia Scholarship at the University of Milan, Italy, for 09 months, coordinated by Lund University, Sweden
    • Professional ATLAS.ti Senior Trainer and Consultant (https://atlasti.com/support/consultants/)

  • International Peer-Reviewed Journal/Book Chapters

    • Gupta, A., Verma, S., Tiwari, A., & Indurkar, C. (2024, January). Perception About Qualitative Research Inquiry Among Researchers. In World Conference on Qualitative Research (pp. 229-243). Cham: Springer Nature Switzerland.
    • Gupta, A. (2024). Data Analysis Methods. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 127-180). Cham: Springer International Publishing.
    • Gupta, A. (2024). Survey Data Analysis. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 271-298). Cham: Springer International Publishing.
    • Gupta, A. (2024). Discovering Themes in ATLAS.ti. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 203-224). Cham: Springer International Publishing.
    • Gupta, A. (2023). Literature Review and Referencing. Qualitative Methods and Data Analysis Using ATLAS.ti, 395-422.
    • Gupta, A. (2024). Challenges in Data Collection. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 61-97). Cham: Springer International Publishing.
    • Gupta, A. (2024). Codes and Coding. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 99-125). Cham: Springer International Publishing.
    • Gupta, A. (2024). Group Creation for Entities and Report Generation. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 245-269). Cham: Springer International Publishing.
    • Gupta, A. (2024). Using Networks and Hyperlinks. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 181-201). Cham: Springer International Publishing.
    • Gupta, A. (2024). Generating Themes from Smart Codes and Smart Groups. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 225-244). Cham: Springer International Publishing.
    • Gupta, A. (2023). Analysis of Focus Group Data. In Qualitative Methods and Data Analysis Using ATLAS.ti (pp. 321-343). Springer, Cham.
    • Gupta, A. (2024). Social Network Comments and Twitter Data Analysis. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 299-320). Cham: Springer International Publishing.
    • Gupta, A. (2024). Multimedia and Geo Data Analysis. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 345-366). Cham: Springer International Publishing.
    • Gupta, A. (2024). Team Projects in ATLAS.ti. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 367-393). Cham: Springer International Publishing.
    • Gupta, A. (2024). Types of Data, Data Collection, and Storage Methods. In Qualitative Methods and Data Analysis Using ATLAS.ti: A Comprehensive Researchers’ Manual (pp. 31-59). Cham: Springer International Publishing.
    • Gupta, A. (2023, January). A Qualitative Study of Management Practices & Influence on Middle Managers’ Morale in Public Sector Banks Using ATLAS.ti. In World Conference on Qualitative Research (pp. 18-37). Cham: Springer International Publishing.
    • Gupta, A.K. (2019). "Societal Sentiment about Hima Das: A Narrative Analysis Using CAQDAS, ATLAS.ti." DOI 10.4108/eai.18-12-2018.2283599.
    • Gupta, A.K. (2018). "Literature Review on Ingratiation." Journal of Development Research (ISSN: 2229:7561), Volume 11, Issue 4B.
    • Gupta, A.K. (2018). "Winning against Waves." Journal of Development Research (ISSN: 2229-7561), Volume 11, Issue 1.
    • Gupta, A.K. (2018). "Book Review of Blink: The Power of Thinking without Thinking." Journal of Development Research (ISSN: 2229-7561), Volume 11, Issue 1.
    • Gupta, A.K. (2018). "Book Review of First Break All the Rules." Journal of Development Research (ISSN: 2229-7561), Volume 11, Issue 2.
    • Gupta, A.K. (2017). "Book Review of Recognizing and Rewarding Employees." Journal of Development Studies (ISSN: 2229-7561), Volume 10, Issue 4.
    • Gupta, A.K. (2017). "Restoring Leadership through Leadership Action." Journal of Development Research (ISSN: 2229-7561), Volume 10, Issue 1.
    • Gupta, A. K. (2017). "Challenges in Management Higher Education System." International Journal of Applied Services Marketing Perspective (ISSN No. (Print) 2279-0977, (online): 2279-0985. Vol. 6, Number 2.
    • Gupta, A.K. (2016). "Meru Cabs: Management Leadership and Strategy." Supply Chain Pulse (ISSN: 0975:7015), Volume 7, Issue 5.
    • Gupta, A. K. (2014). A comparative study of middle managers morale in two public sector banks in India (https://shodhganga.inflibnet.ac.in/handle/10603/18570).
    • Gupta, A.K. (2014). "Leadership Change at Wipro: CEOs to CEO." International Journal of Business Insights and Transformation (ISSN: 0974:5974), Volume 7, Issue 2, 52-61.
    • Gupta, A. (2012). A Case Study on Corporate Governance & Business Ethics Commonwealth Games 2010 Management of Manipulation. Amity Global Business Review, 7.

Publications in Book Chapters/Others

  • Corporate Demons- Creating Catalyst Leaders
  • The Handbook on Management Cases- A Practitioner’s View Vol I
  • Corporate Demons: Inspiring Catalyst Leaders
  • Cutures: The Hidden Truth
  • Management Case Incidences and Solutions

Working Papers

  • A Qualitative Study of Determinants of Middle Managers' Morale
  • Management Practices Influencing Employee Morale

Conferences/Seminars/Workshops

  • 9th World conference on Qualitative Research, Jagiellonian University in Kraków, Poland
  • 8th World conference on Qualitative Research, Johannesburg, South Africa
  • Invited and conducted workshops in IIM Mumbai, IIM Shillong, TISS, IIPS, MNNIT, ICMR, BOB Apex Academy, NIRT, Chennai, National law university, Delhi, CRY, MET, AURO University, Mumbai University, Jagiellonian University, Krakow, Poland


Advisory

  • Governing Body Committee

Custom Programs

  • Organisational psychology

Speaking Engagements

  • IIM Mumbai, IIM Shillong, TISS, IIPS, MNNIT, ICMR, BOB Apex Academy, NIRT, Chennai, University of British Columbia, University of Cartagena, Spain, National law university, Delhi, CRY, MET, AURO University, Mumbai University, Jagiellonian University, Krakow, Poland
  • Tata Institute of Social Sciences
  • National Law University and Banasthali University
  • Tata Institute of Social Sciences

Awards and Honours

  • 9th World conference on Qualitative Research, Jagiellonian University in Kraków, Poland
  • 8th World conference on Qualitative Research, Johannesburg, South Africa
  • International Institute of Population Science
  • The University of Cartagena, Spain
  • NITIE, Mumbai
  • The University of British Columbia, Canada
  • Erasmus Mundus Europe Asia Scholarship at University of Milan, Italy for 09 months, coordinated by Lund University, Sweden
  • Professional ATLAS.ti Senior Trainer and Consultant (ATLAS.ti Consultant)
  • Chaired session at Asian Conference of Psychology and Behavioural Sciences, at Kobe, Japan (Conference Program)
  • Received the best paper award at 11th International Conference, Jaipur, India
  • MBTI certified Trainer

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