Dr. Kshitija Pandey

Biography

Dr. Kshitija Pandey is a marketing professional and academic with over 15 years of diverse experience spanning sales, marketing, branding, strategy, academic administration, and teaching. Her professional journey reflects a strong blend of industry exposure and academic expertise, enabling her to bring practical business perspectives into the classroom.

She holds a bachelor’s degree from Jai Hind College and a Post Graduate degree in Business Management from IIM Bangalore, with specialization in Marketing and Strategy. And Ph.D. from Symbiosis International University, with her research focused on Consumer Behaviour.

Kshitija began her corporate career with NIIT Ltd., where she managed sales and marketing activities for training centres across the Pune territory. Her responsibilities included driving business growth, strengthening the centre network, and expanding market reach. She subsequently transitioned into Brand Management with Johnson & Johnson, working with its Permacel unit and managing branding and marketing activities for the Kavach brand. Her transition into academia began with SPJIMR, Mumbai, where she was associated with the PGPM programme. She subsequently joined V.N. BRIMS Institute of Management Studies, Thane, where she taught MMS and PGDM programmes.

Currently, her academic and professional interests lie at the intersection of Marketing, Branding, Consumer Behaviour, and Strategy. She is particularly passionate about connecting marketing theories with real-world consumer and business situations and creating experiential learning opportunities for management students.

Area of Specialisation

• Marketing & Strategy
• Branding & Consumer behaviour

Contact

• Email: kshitija.pandey@ves.ac.in

Education

• Ph.D. from Symbiosis International University
• PGDM - IIM Bangalore
• B.Sc. – Botany – Jai Hind College

Academic Affiliation:

• Assistant Professor, Marketing VBS
• Adjunct Faculty: Dr. V. N. BRIMS
• Faculty Associate: SPJIMR

Professional Affiliation :

• Management Trainee – Territory Sales Executive @NIIT
• Assistant Brand Manger @ J & J - Permacel

Teaching Subjects:

• Marketing Management
• Consumer Behaviour
• Product & Brand Management

Research

Area of Research

• Consumer Behaviour & Neuromarketing
• Product & Brand Management
• Travel & Tourism Management

Current Research Areas

• Covid-19 influence on Travel & Tourism Management
• Mobile Health Applications
• Metaverse usage & dissemination

Research Paper

• Joshi, S., Pandey, K., & Maheta, D. (2025). The role of perceived trust and technology anxiety in intention to use technology tools in HEI: applying the modified UTAUT from user behavior context. Cogent Education, 12(1), 2597051. Scopus indexed, ABDC – B category Q1.
• Pandey, K., & Joshi, S. (2022). Understanding Leisure Vacation Travel Intention of Indian Vacationers Amidst Coronavirus Disease (COVID-19). Indian Journal of Marketing, 52(4), 24-43. Scopus indexed, ABDC – C category Q2.
• Pandey, K., Mahadevan, K., & Joshi, S. (2021). Indian tourism industry and COVID-19: A sustainable recovery framework in a post-pandemic era. Vision, 09722629211043298. Scopus indexed journal. Scopus indexed, Q2.
• Pandey, K., & Joshi, S. (2021). Trends in destination choice in tourism research: A 25-year bibliometric review. FIIB Business Review, 10(4), 371-392. Scopus indexed, ABDC – B category Q2.

Publications in Book Chapters/Others

• Innovation & Start-up - Entrepreneurship Management, Publisher: Writers Choice