Dr. Snehal Chincholkar

  • Dr. Snehal is a marketing professional with Industry and academic experience. She has a total experience of 15 years in corporate and academic. She has qualified her NET in management and completed her doctorate from Symbiosis International University, Pune in Consumer Behaviour. Her area of expertise lies in Consumer Buying Behaviour, Rural Marketing, Selling and Negotiation and Travel and Tourism Management. She has presented several research papers in various national and international conferences and her papers also published in various reputed journals. Prior to her academic engagements she was working with Philips, India. She is also actively participating and coordinating various social activities of institute from last 9 years and now working as associate dean. She loves to read, write, and travel. She also has her own travel and life style blog. 

    Area of Specialisation: Marketing

    Email: snehal.chincholkar@ves.ac.in

    Date of Joining: 1/1/2010

  • Educational Qualifications:
    Completed Ph.D. from Symbiosis International University, Pune
    MBA in Marketing from IMS, DAVV , Indore
    B.E ( Gold medalist) in Biotechnology from MITS
    NET Qualified (Management) 2012
    Certification in Entrepreneurship Management, IGNOU
    Certification in Childcare and Nutrition, IGNOU
    Certification in E-commerce from V-Skill

    Academic Affiliation:
    Approved Faculty by Mumbai University
    PG approved Faculty
    Working as Associate Professor with VESIM since January 2010
    Approved Faculty by Mumbai University

    Professional Affiliation:

  • Teaching

    Marketing Managment
    Selling and Negotiation
    Consumer Behaviour
    Consulting and Cosulting Tools
    Strategic Marketing Management
    Rural Marketing
    Travel and Tourism Management
    Marketing Application and Practices
  • Research

    Area of Research
    Consumer Behaviour
    Green Marketing
    Online Shopping
    Rural Marketing

    Current Research
    Covid and Consumer Behaviour
    Covid and Selling and Negotition
    Consumer Behaviour
    Travel and Tourism Managment
    Online Retailing

  • Publications
    Research Papers
    "How do Indian consumers behave when planning a leisure trip?
    S Chincholkar - Worldwide Hospitality and Tourism Themes, 2019"
    "Website attributes and its impact on online consumer buying behaviour: An empirical study of online consumers in Mumbai region
    S Chincholkar, V Sonwaney - Indian Journal of Science and Technology, 2017"
    "How Demographic Factors Impact Consumers’ Product Choice During Online Shopping: An Empirical Study of Tier-III Markets
    S Chincholkar, V Sonwaney - Indian Journal of Marketing, 2022"
    Consumer Behaviour towards Online Grocery RetailStore “Localbanya.com” in Mumbai Region IRACST- International Journal of Research in Management & Technology (IJRMT), ISSN: 2249-9563 Impact Factor-.75, 2016
    Moti Soap: A Sucess Story or Failure , IOSR , Journal of Business Managment ,Moti Soap: A Sucess Story or Failure IOSR Journal of Business and Managment e-ISSN 2278-487X, DOI: 10.9790/487X-1805016466, 2016
    A Study on Consumer Behaviour Towards Health and Dietary Supplements in Mumbai, Indian Journal of Applied Research ISSN - 2249-555X IF : 3.919 | IC Value : 74.50 , 2016
    Case study published on "Advertising Strategies for Dove in India" in edited book titled "Emerging Trends and Technologies in Advertisement Management in 21st century" by Archers & Publishing House with ISBN No: 978-93-83241-11-8. 2015.
    Article published in Edited Book “Marketing Management” by APH Publishing Corporation 2011. ISBN 978-81-313-1218-6 , P-148-160
    Chincholkar, S. (2019). How do Indian consumers behave when planning a leisure trip?. Worldwide Hospitality and Tourism Themes.
    Chincholkar, S., & Sonwaney, V. (2017). Website attributes and its impact on online consumer buying behaviour: An empirical study of online consumers in Mumbai region. Indian Journal of Science and Technology, 10(47), 1-9.
    Sonwaney, V., & Chincholkar, S. Identifying The Factors Impacting Online Consumer Buying Behaviour.
    Rajesh, D. R., & Chincholkar, S. (2018). A Comparative Study Of Ola And Uber Customers In Mumbai. Jurnal Internasional.

    Publications in Book Chapters/Others 

    "Paper Presented in absentia -""Indian Consumer:Buying online or offline?"" in Global Case Study Summit on Management Cases Conference IIM, Raipur , 2017"Paper presented on topic "" Challenging the challenges of Rural Market:Case of HUL's Social Sustainability"" in
    International Conference on Social Entreprneurship and Social Responsibility: A Sustainable Approach for Economic Growth, 2017"
    Paper presented on Topic “Rural Marketing :4A are still challenges or Myths ?” in two days national conference organized by Bharti Vidyapeeth Deemed University, Institute of Management and Rural Development Administration on 28th February and 1st March 2015.
    Paper presented on“Designing the model for successful implementation of E-learning for Management Education” in 4th International Conference on Doing Business in India opportunity and challenges in the service sector on 11-12th January 2012 organized by IFIM Business School Bangalore.
    Paper presented on topic “Indian Consumer and Green Marketing” presented in absentia in national conference organized by TIT MBA, Bhopal, 2011
    Paper presented on topic "Co-operate Social responsibility a success mantra for marketing” in AICTE sponsored seminar on Globalization and its impact on Business Development in Current Scenario, organized by Hitkarini College of Engineering and Technology Jabalpur, 2011
    Paper presented on topic “Changing Media Habits of generation –Y and its Impact on Communication Mix.” Paper presented in national conference organized by VIM ,Pune , on 18th and 19th Feb 2011.
    Paper presented on topic “E-Marketing a New Marketing Trend” Paper Presented in 3rd National Conference on “Innovations & Organizational Changes in the Contemporary Arena” (NCIOC 2010) held on July 9th 2010 by Velammal Engineering College Chennai
    Paper presented on topic : “Green Marketing” in national conference on “Emerging challenges for global managers- 2020” by Algol Institute of Management & Technology, Gurgaon on August 7th 2010.
    Paper presented on topic "Impact of product packaging on labelling on consumer buying behaviour” in national conference on “Innovations in IT and Management “ by Sinhgad Institute of Management and Computer Application on 21st and 22nd Feburary at Pune.

    Seminar / Workshops
    1. Teaching with simulation organized by SPJIMR, Mumbai , 2016
    2. Training on CSR by ISSRC , 2015
    "3.Nuances of Research Report Writing : The Layout , one day FDP by SIBM, Pune
    , 2016"
    5. FDP-Current Issues and Future Challenges in four sectors addressed by four eminent achievers of that sector , Organized by FMMI, Mumbai, 2015
    6. Retech, Retail Conclave by Retail Association of India, Mumbai, 2016

    Working Papers

    Work in Committees and Groups
    Part of CSR CELL 
    Part of Anti-Ragging Committees
    Faculty Cordinator for CSR CELL of VESIM
  • Consulting

    Trekincredible for Marketing Strategies and Content development

    Custom Programs

    Speaking Engagements
  • Awards & Honours
    Best Research Paper- 3rd Prize at National Research Colloquium-2018-VESIM in February 2018
    Best Research Paper- 3rd Prize at International Conclave by IIMS Pune in January 2018
    Best Professor in Marketing Award received at Dewang Mehta National Education Award held in November 2017
    Session's Best Presenter at The International Institute of Knowledge Management, ICOHT-17, Colombo, Srilanka held in October 2017
    Reviewer of Emerald Emerging Markets Case Studies
    Bhartiya Eminence Award 2018 (BEA 2018)- She was awared as Young Social Scientist, 2018  by SC Ray Educational Trust

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