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Prof. (Dr.) Neerja Kashive

  • Dr. Neerja Kashive is working as Associate Dean-Academics at VBS and handling academics related activities. She has done her Ph.D. from Mumbai University in the area of employer branding with the title, "Impact of Employer and Employee branding on Organizational attractiveness and Firm performance in IT Sector in Mumbai". Her area of research focuses on employer branding, employer brand equity, internal branding, HRIS, technology in HR, and application of AI in HR. She has presented and published many research papers in national and international Journals in her area of interest. She has won many awards for best research papers at various conferences held at IIM and other institutes of repute. She has taught various subjects like Organization Behavior, Organization Theory Structure and Design (OTSD), Compensation and Benefit, HRM, HR Audit, OD and change, HRIS, HR Analytics, Business Research Method, R programming

    She has a special interest in research and Business Analytics. She is certified in Base SAS programming from SAS and R programming from MIT (edx) and engages in lectures for PGDM Business Analytics students. She has also been certified by IIM Indore in the area of HR Analytics and completed her Executive Education Program in HR Analytics from IIM Rohtak. She has acquired certification in People Analytics from Wharton Business School and also certified HR Advanced Analytics & Design Thinking expert from Aon Hewitt Learning center.

    Apart from this, she was the chairperson for the WDC cell which engaged in a lot of activities for girl's students and organized a seminar for them, and head of Project Co-ordination cell and looked after summer internship projects. She is a certified Saville International Accreditation program and also key members of VEBAC, an assessment center that conducts various assessments for students, faculty, and managers.

    Area of Specialisation
    Human Resources

    Email: nirja.kashive@ves.ac.in
    Date of Joining: 1/7/2010

  • Educational Qualifications
    MSc
    MBA
    Ph.D. (Management Studies)

    Academic Affiliation
    Reviewer for International Journal of XIMB Journal of Case Research in area of human resource management.
    Reviewer for Journal of Business and management in the area of Human resource management.
    Reviewer for Journal of Organizational Analysis-Sage Publication

    Professional Affiliation

  • Teaching
    HRIS
    Business Research Method
    R programming
    Business Analytics
    OD&Change
  • Research

    Area of Research
    Technology in HR
    Artificial intelligence (AI) in HR
    Human Resource Accounting
    HRIS
    Organization culture
    Employer Branding
    Internal Branding
    Organization attractiveness


    Current Research
    Gamification in Employer Branding
    Work From Home: Understanding Boundary Management Profiles using Boundary-fit Perspective."

  • Publications/Articles/Cases
    Research Papers
    · Kashive, N., & Khanna, V. T. (2018).Assessing the Role of Demographic Variables on Employer Branding. Advances in Social Sciences Research Journal, 5(7) 532-548.July 2018 ISSN -2055-0286.
    · Kashive, N., Khanna, V. T., & Bharthi, M. N. (2020). Employer branding through crowdsourcing: understanding the sentiments of employees. Journal of Indian Business Research Vol. 12 No. 1, 2020 pp. 93-111,Emerald Publishing Limited 1755-4195. DOI 10.1108/JIBR-09-2019-0276.
    ·  Kashive, N., Powale, L. and Kashive, K. (2020), "Understanding user perception toward artificial intelligence (AI) enabled e-learning", International Journal of Information and Learning Technology, Vol. 38 No. 1, pp. 1-19. https://doi.org/10.1108/IJILT-05-2020-0090.
    Today’s Leadership: Challenges in Managing virtual Teams, in book titled changing Dynamics of Human Resources, international HR conference 2011,ISBN No:978-93-80697-46-8.
     Managing the Generation-Y: Challenges of E-Leadership, conference proceeding, 2nd National Conference, ISBN No:978-81-920768-1-2.
     Retention policies and processes for building employer brands, in book titled Sustaining business in turbulent times, ASBM, ISBN No: 978-81-7446-935-9.
     Motivating factors for success or failure of women entrepreneur, Journal of Development Research, ISSN No: 2229-7561, vol 2 no,Sep 2011.
     Managing today’s workforce: Human resource information system (HRIS), its challenge & opportunities, AIMA journal of management research, ISSN: 0974-497, vol: , issue3/4,Aug 2011.
     Creating Employer Brands by Valuing Human capital in organizations and measuring Intangible assets, International Journal of Enterprise Computing and Business Systems, ISSN : 2230-8849,Vol. 2, Issue 3 ,Jan 2012.
     Comparison of organization culture using OCTAPACE profiling in BPO industry, Vishwakarma Business Review, Vol: III issue: 1,Jan 2013,Jan 2013.
     Employer branding a new strategy for attracting and managing right talent in the organization, IMED , JMSR, ISSN: 09758429,special edition Feb 22,23 2013.
     Importance of Human Resource Accounting Practices and Implications of Measuring Value of Human Capital: Case study of Successful PSUs in India, XIMB Journal of Case Research Volume IV, Issue 02, Dec 2013.
     Human Resource Analytics: A tool to manage new age workforce, Journal of Development Research, ISSN: 2229-7561 vo1:8, issue:1, March 2015.
     “Role of employee engagement to build attractive employer brand”,3 rd International HR Conference on employee Engagement, K.J Somaiya Institute of Management Studies, Feb 2016,Excel publication,ISBN No:
     Employer Branding: A Tool to create Right image and Attractiveness in External Market, Emerging challenges in HR: VUCA Perspective by Emerald publishing House,ISSB:978-0-9926800-8-4 ,Page 97-114,March 2016.
     Kashive.N and Khanna Tandon.V. , “Study of Employer Branding and its effect on Organization attractiveness (OA) and Firm Performance (FP)”.Academy of Taiwan Business management Review,ISSN:1813-0534,vol 12 ,No 3 Dec 2016.B rating in ABDC ranking
     Kashive.N and Khanna Tandon .V. , “Building Employee Brand Equity to influence organization Attractiveness and Firm Performance”, International Journal of Business and Management; Vol. 12, No. 2; 2017.ISSN 1833-3850 E-ISSN 1833-8119,C rating in ABDC ranking.
     Kashive.N and Khanna Tandon .V., “Study of early recruitment activities (ERA) and employer brand knowledge (EBK) and its effect on Organization attractiveness (OA) and Firm performance (FP)”, Global Business Review,18(3S) 1–19,SAGE Publications. .DOI: 10.1177/0972150917693334.C rating in ABDC ranking.
     Kashive, N., & Khanna, V. T. (2017). Impact of Internal Branding (IB), Brand Commitment (BC) and Brand Supporting Behavior (BSB) on Organizational Attractiveness (OA) and Firm Performance (FP). International Journal of Human Resource Studies, 7(2), 155-174.
    N Kashive, VT Khanna, “Conceptualizing Employer-Based Brand Equity and Employer Brand Pyramid”, - European Scientific Journal, ESJ, 2017. Vol.13, No.34, ISSN: 1857 – 7881 (Print) e - ISSN 1857- 7431.
     Study of Personality Types of Management Students using MBTI with respect to Gender and Specialization, MERC Global’s International Journal of Management, Jan to April 2018 Vol. 6, Issue 2, pp. 24-31. ISSN 2321-7278 (Print) and ISSN 2321-7286 (Online)

    Publications in Book Chapters/Others
    · Kashive, N., & Khanna, V. T., “Evaluating the Role of Demographic variables on Employee Branding”, Sustainable Development of Human Capital: Exploring perspective from grass roots to global research and practice, Academy of Human Resources Development, Ahmedabad. Sept 2018 Excel publication-ISBN-978-93-88237-04-8.· “Employer Branding through Crowdsourcing: Understanding the Sentiments”, NASMEI Summer Marketing Information Systems Conference, Smart Marketing In The Digital Age, Indian Institute of Management Indore, Book of Abstracts 2019 July 26-28, 2019, ISBN - 978-1-78635-428-0.
    ·  “Understanding the Leadership Roles in Managing Conflict and Building Trust in Virtual Teams”,7 th HR Conference, Leadership In Changing Times, ISBN no:978-81-936405-4-8
    Kashive, N., & Khanna, V. T. “Creating Customer Value by building Organization Attractiveness through Employer and Employee Branding”, Book of Abstracts: 2017 IIM Indore-NASMEI Summer Marketing Conference, July 27-29, 2017 Indian Institute of Management Indore, Emerald Group Publishing (India) Private Limited, ISBN: 978-1-78635-416-7.
    Kashive, N., & Khanna, V. T., “Evaluating the Role of Demographic variables on Employee Branding”,8-10 Nov 2017,Indian institute of Management Ahmedabad, Sustainable Development of Human Capital: Exploring perspective from grass roots to global research and practice, Academy of Human Resources Development, ISBN-978-93-5288-411-7.

    Working Papers
    "Gamifying Employer Branding: Attracting Talent in Crisis (COVID-19)."
    Artificial Intelligence (AI) enabled E-Recruitment Model.
    E-Leadership roles in the era of COVID-19.
    Work From Home: Understanding Boundary Management Profiles using Boundary-fit Perspective."

    Work in Committees and Groups


    Conferences/Seminars/Workshops
    · “Does the Corporate Personality decides attractiveness  of an organization?”, International conference on Sustainable Human Resources Management, Practices, Policies & Perspectives in South Asia held on 1-2 Nov 2018 at University of Hyderabad, Hyderabad.
    · “Can We play some Games: Role of Gamification in Human Resources Management”, International conference on Digital Economy 2019, IIM Raipur, 8th to 9th Feb 2019.
    · “Predicting Employee Attrition through Logistic Regression”, Big Data and Smart Cities International Conference 2019, VESIM Business School, 13 th to 17 th Feb 2019.
    · “Employee Engagement through Artificial Intelligence”, Big Data and Smart Cities International Conference 2019, VESIM Business School, 13 th to 17 th Feb 2019.
    · “Employer Branding through Crowdsourcing: Understanding the Sentiments”, IIM Indore NASEM summer International Conference, 26-28 July 2019.
    · “Understanding the Leadership Roles in Managing Conflict and Building Trust in Virtual Teams”,7 th HR Conference, K.J Somaiya Institute of Management Studies & Research, Leadership in changing times,30-31 st Jan 2020.
    · “Artificial Intelligence (AI) enabled E-Recruitment Model”,12 th International E-conference on digitalization as a vehicle for innovation, organization growth and effectiveness,19th-20 th Dec 2020, Prestige Institute of Management, Gwalior.
    “Effect of boundary management tactics on positive spill over for work from home(WFH)”,6 th International Management conference ,16 th to 18 th Dec 2020,Fortune Institute of International Business, New Delhi.
    “E-leadership: Today’s Challenges in managing virtual teams”,in Seventh National HR Conference in ITM , Khargar ,Navi Mumbai.
    ‘Today’s Leadership: Challenges in managing virtual teams”, at International HR Conference organised by IES MCRC, Mumbai.
    “Managing the Generation-Y: Challenges of E-Leadership”, Vishwakarma Institute of Management, Pune in 2nd National HR Conference.
    “Retention policies and processes for building employer brands”, in HR conference, Asian school of Business Management, Bhubaneshwar.
    “Motivating factors for success or failure of women entrepreneur”, in National Conference in Thakur Institute of Management.
    “New generation entrepreneur: A cross–national study”, in conference at Gyan Jyoti-IMT.
    “Impact of Quality of Work Life of Sales Force in Retail Organizations and Its Effect on Retention and Absence,” at International retail conference organised by D.Y Patil Management Institute.
    Received first prize in HR tract for paper “Employer Branding a new strategy for attracting and managing right talent in the organization.” at IMED, Pune, international conference on “Leaders of next generation.”
    “Conceptualizing Employer Brand Pyramid and employer Brand equity”, poster presentation at International Marketing Conference, IIM Calcutta,18th to 20th December,2014.
    “Employer Branding: A tool to create right image and attractiveness in external market”,2 nd HR summit & international Conference: Emerging Challenges for HR:VUCA Perspectives, IIM Raipur, August 2015.
    “Role of employee engagement to build attractive employer brand”,3 rd International HR Conference on employee Engagement, K.J Somaiya Institute of Management Studies, Feb 2016.
    “Attracting Human Capital in Digital Era: Impact of Employer Brand Equity on Organization attractiveness (OA) and Firm Performance (FP)”,4th International HR conference, K.J Somaiya Institute of Management Studies & Research, 3rd and 4th Feb 2017.
    Creating customer value by building Organization Attractiveness through Employer nad Employee Branding, NAMSEI Summer Marketing Conference, IIM Indore,27-29 th July 2017.
    “Evaluating the Role of Demographic variables on Employee Branding”,8-10 Nov 2017,IIM Ahmedabad, Sustainable Development of Human Capital: Exploring perspective from grass roots to global research and practice, Academy of Human Resources Development.
    “Text and Sentimental analysis of You tube Video Comments". Big Data &Smart Cities International Conference 2018 ,VESIM Chembur.
  • Advisory
    Assesor for Assement center for Ultra-tech cement(Aditya Birla)
    VEBAC-Vatsalaya NGO Employees
    VEBAC-Rochiram School Teachers

    Custom Programs
    Conducted FDP  for Introduction to analytics on SAS & R platform from 25 th to 29 th July 2017.

    Speaking Engagements

  • Awards & Honors

    Best Research Paper-Third prize paper titled, “Employer Branding through Crowdsourcing: Understanding the Sentiments”, IIM Indore NASEM summer conference,July 2019
    Best research Paper-First Prize “Attracting Human Capital in Digital Era: Impact of Employer Brand Equity on Organization attractiveness (OA) and Firm Performance (FP)”,4th International HR conference, K.J Somaiya Institute of Management Studies & Research, Feb 2017
    Best research Paper-First Prize "Employer Branding a new strategy for attracting and managing right talent in the organization." at IMED, Pune, international conference on "Leaders of next-generation", June 2015
    Best Professor in Human Resource Management awarded by Dewang Mehta in Association with HUL, September 2018
    Winner of Internal Department Excellence Award (IDEA) award for the academic year 2016-17 and 2017-18 in VESIM.
    Ranked fourth in Msc Chemistry in Pune University.
    Ranked tenth in all science subjects for MSc in Pune University.

  • Blogs

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