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Dr. Brijesh Sharma


Biography

Dr. Brijesh Sharma is an incisive professional with over 30 years of work experience. He has a diverse experience ranging from operations to sales and marketing and also running various ventures. He has worked in Blue chip pharmaceutical companies like Lupin and Wockhardt. He is a graduate in Microbiology and MMS from University of Mumbai. He has done his PhD from University of Mumbai, Dr. Sharma has interest in learning and teaching Business Research, Strategic Management , Marketing and Analytics. His research areas are Corporate governance and of technology in business.

In his role as an operational professional Dr. Sharma has worked on two bulk drug manufacturing through fermentation technology. Apart from operational knowledge Dr. Sharma brings to the class his experience from the sales and marketing domain also.

Area of Research

  • Marketinge
  • Strategic Management
  • Business Research Methods
  • Marketing Strategy

Contact

  • Email: brijesh.sharma@ves.ac.in

    Education

    • BSc (Microbiology)
    • MMS ( Marketing )
    • PhD (University of Mumbai)
    Academic Affiliation:
    • University of Mumbai

    Professional Affiliation :
    • Teaching and Education Research Association (TERA)

    Teaching

    • Strategic Management
    • Business Research Methods
    • Marketing Strategy
    • Entrepreneurship
    • Marketing Analytics
    • Marketing Research
    • Service Management

    Research

    Area of Research

    • Corporate Governance
    • Technology in Business Management
    • Entrepreneurship
    • Management in Healthcare

    Current Research

    • No content

    Publications


      Publications

      NO Content


    Research Paper

    1. "Re - Conceptualizing Health Consciousness as a Function of Nutrition Consciousness and Food Safety Consciousness in Context of Organic Food Consumption – A Structural Equation Modelling Approach” IJREAM, May 2019, ISSN 2454- 9150, UGC approved Journal.
    2. "Developing A Predictive Model to Classify Current and Prospective Organic Food Consumers In Mumbai Using Logistic Regression” IJSTR, September 2019, ISSN 2277- 8616, Scopus and UGC approved Journal.
    3. "Mapping the Intention for Adoption of Cashless Transaction in Mumbai Using Technology Readiness Index - A Structural Equation Modelling Approach” GIS Science Journal, November 2020, ISSN 1869- 9391, Scopus and UGC (UGC-CARE List Group II) approved Journal.
    4. "Data Visualization for Accelerated Business Intelligence in the Indian Health Care Sector Using Tableau” International Journal of Recent Technology and Engineering, November 2020, ISSN ISSN:2277-3878, Scopus and UGC (UGC-CARE List Group II) approved Journal.
    5. "Data Analysing Sentiments Using Machine Learning Algorithms” GIS Science Journal, November 2020, ISSN 1869- 9391, Scopus and UGC (UGC-CARE List Group II).
    6. "Enlisting and Envisioning Technical and Non-Technical Roadblocks to Adoption of Blockchain Technology” PENSEE Journal, November-2020, ISSN 0031- 4773, Scopus and UGC (UGC-CARE List Group II).
    7. "Work from Home: Understanding Boundary Management Profiles using Boundary-fit Perspective” in International Journal of Organizational Analysis, 12th November 2021 Scopus and ABDC B.
    8. "Application of Decision Tree Classifier to Determine the Selection of Specialization by Students During Their MBA” in Journal of Positive School Psychology, August 2022 Scopus.
    9. "Brijesh R. Sharma, (2013), “Exploring the demographic difference and the resultant motivating choice criteria and inhibiting factors of OFP consumer in Mumbai and Thane District” International Journal of Contemporary Management Studies, Vellamal Institute of Technology, Department of Management Science. ISSN: 2321-9084, pg 119-129.
    10. "Brijesh R Sharma and Dr Srini R. Srinivasan, (2014) “Evaluating the Dependency of Awareness of Organic Food on Gender and Marital Status for Organic Food Consumer in Mumbai and Navi Mumbai” Journal of Development and Research VESIMSR ISSN 2229-7561, pg 103-115.
    11. "Brijesh R. Sharma and Dr.Srini R. Srinivasan (2014) “An Overview of the Architectural Framework of Big Data Ecosystem” Karpagam Journal of Management, ISSN 2348-0645, Pg 15-35.
    12. "Brijesh R. Sharma and Dr.Srini R. Srinivasan (2014) “A Review Of Plurality and Contribution of MSME to the Global Economy” Journal of Development and Research VESIMSR ISSN 2229-7561, pg 01-12.
    13. "Brijesh R. Sharma and Dr.Srini R. Srinivasan (2015). “Exploratory Study of the Utility of Analytics in Retail Landscape” Journal of Development and Research VESIMSR March 2015 ISSN 2229-7561, pg 01-12.
    14. "Brijesh R. Sharma and Rupali Rajesh (2015). “Evaluating the Similarities and Difference in the Motivation and Satisfaction of Online Shoppers in Amravati area” Journal of Development and Research VESIMSR September 2015 ISSN 2229-7561, pg 20-30.
    15. "Brijesh R. Sharma (2016) “ An Empirical Comparison of the Effect of Demographic Characteristics on Select promotional mix Adopted by Organic food sellers in Mumbai and Navi Mumbai” Journal of Development and Research VESIMSR ISSN 2229-7561, pg 04-14.
    16. "Brijesh R. Sharma and Dr.Srini R. Srinivasan (2017). “Measuring the Association and Strength of Association between Attitude, Elicited Interest and Actual Purchase of Organic Fruits and Vegetables in Mumbai” ICIKM Thailand. International paper JAIT ISSN 1798-2340.
    17. "Brijesh R. Sharma and Dr.Srini R. Srinivasan (2018). “Identifying Latent Constructs amongst Egoistic Determinants of Attitude towards Organic Fruits and Vegetables through Exploratory Factor Analysis”IJLEMR ISSN 2455-4847 UGC approved Journal.
    18. "Brijesh R. Sharma and Dr.Srini R. Srinivasan (2018) “Evaluation of Actual difference in Organoleptic Qualities of Organic and Conventional Groundnuts Amongst B School Students of Mumbai – An Experimental Approach” IJCRT ISSN 2320 – 2882UGC approved Journal.
    19. "Brijesh R. Sharma and Dr. Sachin Deshmukh (2018) “ Managing Talent by Data Visualization” Journal of Emerging Technologies and Innovative Research, ISSN 2349-5162, UGC approved Journal.
    20. "Brijesh R. Sharma and Dr. Sachin Deshmukh (2018) “Measuring and Comparing the Components of Technology Readiness Index for Adoption of Cashless Transaction in Mumbai – A Quantitative study of Select Demographic Variables” Journal of Emerging Technologies and Innovative Research, ISSN 2349-5162, UGC approved Journal.

    Publications in Book Chapters/Others

    • No content

    Working Papers


    Conferences/Seminars/Workshops

    1. Attended a 5 days’ workshop on “Introduction to analytics using SAS and R” at VESIM between 25th to 29th July 2017
    2. Completed a four-month Faculty Development program on Advanced Data Analytics at VESIM between January 2017 to April 2017.
    3. Attended a 5 days’ workshop on “Theory Construction for Model Specification” at IIT Madras from 22nd to 26th November 2017
    4. Attended a three days’ workshop on Entrepreneurship organized by VESIM in association with EDI Ahmedabad from 18th January 2018 to 20th January 2018
    5. Attended a one-day workshop on "Aiming for Excellence: Pathway to Institutional Advancement through Research" - AICTE and Clarivate Analytics on November 30, 2017
    6. Attended a 5 days’ workshop on “Econometrics for Management Research” at IIM Khozikode from 3rd to 7th December 2018
    7. Attended a 7 days’ workshop on “Faculty Development Program - Foundational Course in Entrepreneurship, Wadhwani Foundation from 5th August to 11th August 2019 at Kohinoor Business School, Mumbai.
    8. Attended a 7 days’ workshop on “Faculty Development Program – Advanced Course in Entrepreneurship, Wadhwani Foundation from 6th January 2020 to 12th January 2020 at Wadhwani AI Mumbai.
    9. Attended one week capacity building program in Basics of Research Methodology organized by ICSSR and University of Mumbai from June 8 to June 13 2020.
    10. Successfully completed Online Marketing Analytics course from Darden School of Business University of Virginia (Coursera) on July 21, 2020
    11. ATAL - Participated and completed successfully AICTE Training and Learning (ATAL) Academy Online FDP on "Data Science and Analytics" from November 30 to December 4, 2020 at Indian Institute of Information Technology Nagpur.
    12. Attended Two-Week FDP on “Research Methodologies and Statistical Data Analysis” organized by Department of Mechanical Engineering, Chaitanya Bharathi Institute of Technology (Autonomous) during 16th – 28th November 2020.
    13. Attended one week capacity building program in Advanced Research Methodology organized by ICSSR and University of Mumbai from December 14th to 19th 2020.
    14. ATAL - Participated and completed successfully AICTE Training And Learning (ATAL) Academy Online FDP on "Wearable Devices" from February 1 to February 5, 2021 at G. Narayanamma Institute of Technology & Science.
    15. ATAL - Participated and completed successfully AICTE Training and Learning (ATAL) Academy Online FDP on “Research Methodology on Applied Econometrics" from July 26 to July 30, 2021 at National Institute of Industrial Engineering.
    16. ATAL - Participated and completed successfully AICTE Training and Learning (ATAL) Academy Online FDP on “Structural Equation Modelling" from May 17 to May 21, 2021 at Manipal Institute of Management.
    17. Successfully completed Innovation Ambassador training (Foundation Level) conducted by MoE's Innovation Cell & AICTE during the period from June 30 to July 30, 2021.
    18. Attended Handling Partial Least Squares - Structural Equation Modeling (PLS-SEM) conducted online from June 27 to July 01, 2022 by IIM Visakhapatnam.
    19. Attended Five days’ workshop on Research Methodology in Social Science conducted by ICSSR at Mumbai University from 26th August 2013 to 30th August 2013
    20. Attended one day program on “Creating Joyful Learning and Teaching Experience” on 6th September 2014
    21. Participated in Research Colloquium held on 27th September 2014 at VESIMSR
    22. Attended a five day training conducted by SAS on Predictive Analytics.
    23. Attended a four day training conducted by SAS on Visual Analytics.

    Work in Committees and Groups


    Consulting

    • Generation, Storage,Use and Disposal of Used Cooking Oil by the Food industry


    Advisory

    • Fundraising to sponsor school kits for underprivileged school students

    Custom Programs

    1. Coordinator and Resource person in ATAL sponsored FDP “Strategic Management in a VUCA (Volatile, Uncertain, Complex and Ambiguous) World”. 15th to 19th November 2021.
    2. Coordinator and Resource person in ATAL sponsored FDP “Leveraging Analytics for Competitive Advantage”. 17th to 21th January 2022.
    3. Coordinator and Resource person at the seven days FDP titled Analytics for Surviving and Thriving in the VUCA World held between 21st to 27th April 2022 at BMCC college Pune.

    Speaking Engagements

    1. Track Chair – International Conference on “Technology, Inclusion, Entrepreneurship, and Sustainability“– TIES 2023, organized at VESIM, Mumbai on 13th April 2023.
    2. External examiner to conduct Viva voce at S.K College of Science and Commerce (University Of Mumbai) on 13th April 2023
    3. Chairperson - Management session at the International National conference on “Transformation in Business and Social Practices: Creating Sustainable Future“ organised by NCRD’s Sterling Institute of Management Studies Seawood Navi- Mumbai on 24th March 2023.
    4. Track Chair at the National conference on “Future Trends In Business Management: Challenges and Sustainability” organised by Rajeev Gandhi College of Management studies Ghansoli Mumbai on 24th December 2022.
    5. Resource person in ICSSR sponsored one day National Level Workshop on “Research Ethics and Citation Analysis, Model Publication” at Anna Leela College of Commerce and Economics on 1st October 2022 and delivered a session on Citation Analysis and Model Publication”
    6. Impact Lecture Series session titled “Value Proposition and Business Model Fit” organised by the Institute Innovation Council at Dr V. N. Bedekar Institute of Management Studies on 16th July 2022.
    7. Session on 17th February 2022 on “Demystifying Marketing Analytics” at K S Rangasamy College of Technology Tamil Nadu.
    8. Resource person for a session on “Data Science using SPSS” at Don Bosco Institute of Technology, Vidya Vihar
    9. Session on “Career Planning in Business Analytics” at Maharshi Dayanand College of Arts Science and Commerce, Parel
    10. Career Guidance lecture at Model College Dombivli
    11. Session on Data Analytics in Marketing at Ramanand Arya DAV College Bhandup on 22nd February 2020.
    12. Lecture on Strategic Management at Rajeev Gandhi College of Management Studies Ghansoli on 26th October 2018.


    Awards and Honours


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