Specializations offered at Vivekanand Business School

In today’s time, when everything is more or less driven by technology and businesses need to stay in sync with the ever changing developments and requirements of the markets and understand the psychology of consumers, only knowledge of how to do a business will not be of much help for professionals and they need other interpersonal skills like Leadership, Innovative and Critical Thinking, Data Analysis and Emotional Intelligence to grow and succeed.

The PGDM course is best suited for ambitious individuals who are risk-takers, innovators, have their own ideas and wish to experiment with them by becoming an Entrepreneur. Also, the course is accessible in numerous specializations throughout India. Hence, VBS has come up with a 2 year Post Graduate Diploma in Management (PGDM) to inculcate knowledge of cutting edge technologies and business analytics skills in students through 5 specializations which have been defined in accordance with emerging dynamic business circumstances. And to supplement student’s knowledge, VBS has designed the course curriculum in collaboration with industry experts, provides industry driven projects, additional certifications and training programs to insure comprehensive development of students.

VBS is a private and Mumbai based institute which offers AICTE approved and NBA accredited PGDM course to aspiring students. The institute was carved out of parent institute VESIM and is managed by Vivekanand Education Society which came into existence in 1962. VBS has achieved Graded Autonomy Category II by AICTE and is also part of Association of Advance Collegiate Schools of Business. And for its excellent contribution in the education sector, institute has received 4th rank under the category of Top Private MBA Institutions Mumbai by Outlook iCare, Best B School award for Innovation in Teaching Pedagogy by 13th World Education and many more accolades.

Vivekanand Business School PGDM Specializations

Vivekanand Business School offers full time PGDM course in 5 specializations to students in order to prepare them for this cut-throat competitive world. And the course not only educates students about complex business concepts and latest emerging technologies like Artificial Intelligence and Machine Learning but also make them understand the fundamentals of networking so that they can easily collaborate with their colleagues, faculty members and corporate people to make suitable  business decisions. Let's take a closer look at what these specializations have to offer.

PGDM in Business Analytics:

With the introduction of new technologies, the field of Business Analytics has offered amazing solutions to Businesses for their critical requirements. And this VBS course is a perfect fit for students as industries nowadays are looking for competent individuals who can integrate Business Analytics with technology to forecast new results and improvement areas and facilitates easy decision making for organizations which in return gives every businesses a competitive advantages. In addition to all this, 13 analytical subjects have been camouflaged under this Diploma program and students are also educated about statistical programming languages like R and Python, Artificial Intelligence, Machine Learning and software and tools like Excel, SQL, Hadoop, Tableau and MongoDB and they also get to work on live corporate projects.

PGDM in Banking & Finance:

As the name itself suggests, Finance plays an integral role in the establishment, working and management of corporate organizations and for the same reason this discipline is one of the top priority of aspirants pursuing PGDM. In this course, students are taught about subjects like Applied Economics, Maths & Stats, Marketing Management, Financial Management, Operations Management, Ethical Management & Corporate Governance, CMA and Project Management. Also, the factors which has contributed in the emergence of Financial Analytics as an important domain are the recently introduced business models, updated business processes and technology advancements. And in addition to imparting traditional finance knowledge in students, VBS also provides them a NSE recognized certification course and assist students in finding employment opportunities in best Banking and Finance Industries by upgrading their knowledge.

PGDM in Human Resource Management:

Humans are the inseparable part of an organization and for the same reason, VBS has incorporated the Human Resource Management discipline in its PGDM course so that students can be taught how to engage and develop honest and deserving people in an organization who can collaborate beyond hierarchies to keep companies running smoothly, creatively and competently. And in addition to imparting knowledge of organizational psychology, diversity management, people management, competency mapping and leadership and change management in students, VBS also conduct professional visits to give an overview of ground working to students, personality grooming sessions, HR panel discussions and case studies writing events for student’s complete development and make them an ethically responsible citizens and amazing managers. Last but not the least, SHRM certification courses are there to bridge any kind of gaps between student’s skills and industries demands.

PGDM in Operations & Supply Chain Management:

Students both in India as well as abroad are eager to pursue a Diploma or Degree course in the domain of Operations and Supply Chain Management because the Operations unit requires more number of people in an organization as compared to any other department as their long term goals rests on effective products and service delivery. Apart from this, this Covid pandemic has forced people to shift their Businesses online which in return is creating lucrative job opportunities for competent professionals in this domain. And it primarily deals with the different stages of production and provisioning of services including planning, organization and supervision and VBS through this course teaches students about the fundamental theories of Procurement, Manufacturing Resource Planning, Capacity Planning and Operations Analytics, Advance Supply Chain, International Logistics and different modeling techniques. Lastly, to enhance industrial exposure of students, college also engage students in software-based workshops on ERP and field visits.

PGDM in Marketing:

Just like Operations Management, the domain of Marketing is the most crucial pillar behind smooth functioning of an organization as effective marketing strategies helps companies to build brand awareness, create product demands, reach potential customers and impact their buying decisions to a great extent which directly adds to profit of an organization. And this digital world has made the path even easier for both customers and product suppliers. Therefore, VBS PGDM course in Marketing is worth pursuing for professionals who wants to make a bright career in the Marketing domain. Also, subjects like Digital Marketing, Marketing Automation, Brand Management, Innovation in Rural Markets, Delivering & Managing Customer Value etc. are covered in this course and students are educated about theoretical and practical aspects of Entrepreneurship through live projects, training, workshop and certifications to transform them into marketing managers and readily-employable professionals. Last but not the least, assistance and research facilities are offered to students so that they can experiment with their ideas.

Vivekanand Business School PGDM Eligibility

The eligibility criteria for all the PGDM specializations are the same and it is listed below:

  • Graduation Degree with at least 50% marks from any Indian approved university
  • Students who are in final year of their Graduation are also eligible to apply but their admission will be put on hold until they qualify their exam

Vivekanand Business School PGDM Admission Process

The admission process of VBS is a comprehensive activity and students needs to clear each stages which are listed below:

  • Candidates must have a valid score in any of the entrance exam from CAT/XAT/MH-CET 2023/MAT/ CMAT/GMAT or ATMA
  • After this, applicants need to clear the Group Discussion and Personal Interview both of which are conducted by the institute itself

How to Apply?

Step 1: Visit the official website of college at https://vbs.ves.ac.in/

Step 2: Register yourself and fill the online registration form

Step 3: Submit the self-attested copies of below documents

  • Three latest photographs
  • Identity proof like Driving License/Passport/ Aadhar or Voter ID Card
  • Graduation Degree and Mark sheets of all semester
  • Birth Certificate, School Leaving Certificate, Passport or Domicile Certificate (whichever is present)

Step 4: Candidates are shortlisted post the successful verification of their application form and documents and based on their performance in GD and PI.

Why students should pursue PGDM from Vivekanand Business School?

The requirements of marketing managers, operations analyst and financial advisors is increasing day by day as companies nowadays are looking for professionals who can integrate latest technologies with best financial techniques, marketing tools and strategies and resource management principles to make informed and authenticate decisions and help companies to grow exponentially. And PGDM course of VBS is designed by experts to fulfill the needs of corporate sectors and produce budding Entrepreneurs. Below mentioned are some of the reasons why students should pursue PGDM course from VBS:

Industry Exposure and Connect Sessions:

The Vivekanand Business School has good relations with many of the reputed industries and organizations and due to the same reasons 350+ industries have visited the campus till date to recruit students for different versatile positions. And to bridge the gaps between aspirants skills and corporate needs and educate students about how exactly people and processes work together in an organization to fulfill shared goals, VBS regularly organize industrial visits, national and international study tours. Apart from this, students are offered amazing internship opportunities and they also get to work on live industrial CSR projects to develop essential competencies.

Domestic and International Tie-ups of VBS:

For the purpose of offering finest quality business education to students and make them future ready, Vivekanand Business School has collaborated with many national training partners including NISM for Joint Program on Securities Markets, RCF for SAP (ERP) Training and Consultancy, Indian Institute of Banking & Finance (IIBF) for Education Training in Finance, Entrepreneurship Development Institute of India for Project Guidance Centre in Entrepreneurship and Business Management, SHRM India Pvt. Ltd For aligning the HR curriculum and Master Certificate Course. In addition to this, to ensure best internship opportunities for students, upgrade the research facilities of college and organize students and faculty exchange programs, VBS has collaborated with numerous international institutions like Technical University of Cartagena of Spain, Zagreb School of Economics and Management of Croatia, CSIM College of Business at Delaware State University of USA, ENAE Business School, Murcia of Spain and University of Economics in Katowice, Poland etc.

Placement Assistance:

Placement of its students is a top priority of Vivekanand Business School and institute has a dedicated Placement Cell who regularly organize a diverse range of training programs, workshops, personality development sessions and industry interaction sessions to transform students into world class professionals and leaders. And this placement cell also provides career guidance and coaching to students for their skills enhancement.


Career Prospects for PGDM Graduates

The PGDM course has created a craze among ambitious youths and students due to lucrative jobs this field offers. And students after successfully completing their courses in relevant domains can work in diverse sectors like Banks, Marketing Agencies, Market Research Companies, Educational Institutions, Consultancies, Law Firms, Entertainment Portal, Hotels and Resorts, etc. as an Operations Manager, Project Manager, HR Manager, Operations Consultant, Bank sales Officer, CNC Operator, Education Policy Developer, College marketing officer, Curriculum Developer, Business Transformation Consultant, Product Quantity Officer, Investment Banker, Financial Manager or they can even join government sector as Administrative Assistant, Technical Assistant or Senior Residents.

And companies like McKinsey & Company, The Boston Consulting Group, Bain & Company, Deloitte Consulting, Booz Allen Hamilton, PricewaterhouseCoopers Advisory Services LLC, EY LLP Consulting Practice, Accenture, etc. recruit professionals with an average package of 7-20 LPA.





- Hetaal Palan