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Dr. Anupama Tiwari


Dr Anupama Tiwari has more than 13 years of rich work experience in some of the leading business schools at both graduate and post graduate level. She is a gold medalist in MBA from The University of Burdwan. She has earned her PhD in management from The University of Burdwan. Her teaching interest are in the area of Operation Management, Operation Research, Stochastic Model Building, Reliability Analysis, Supply Chain Management. She has published her research work in national and international journal of repute. Some of her prominent research work are in reliability analysis, brand management that uses optimisation technique to solve real life problems. She has presented papers in national conferences and has also chaired several sessions in conference held in IIT Delhi.

She is currently working as Associate Professor and heading Operations Department as Associate Dean - Operations with Vivekanand Education Society Business School, Chembur, Mumbai. Her responsibilities pertain to designing the course structure & syllabus for PGDM (Operations)| Organizing industry visits | Organizing Webinars and workshops for students| Inviting high-profile corporate dignitaries as well as academician for updating the syllabus, insightful lectures | Organizing experiential learning competitions for better understanding of their curriculum | Creating Operations students Cell and engaging them for better understanding of opportunities in Operations and Supply Chain industry.

Apart from this she was also Chairperson for Ranking Cell which engaged lots of activity and significantly helped maintain and build institutional position and reputation. She is currently the Chairperson for Women Development Cell and Internal Complaint Committee for girl’s students and organizes Competitions and Seminars to empower them with all know how.

Area of Research

  • Operation Management
  • Operation Research
  • Supply Chain Management
  • Materials Management
  • Total Quality Management


  • Email: anupama.tiwari@ves.ac.in


  • PhD
  • MBA (Systems and Operations Management)

Academic Affiliation:

  • Working as an Associate Professor with Vivekanand Education Society Institute of Management Studies & Research, Mumbai
  • Worked as Assistant Professor with Dr. B. C. Roy Engineering College, Durgapur, West Bengal
  • Worked as Faculty with Techno India Kolkata, West Bengal
  • Worked as Faculty in iLEAD, Institute of Leadership, Entrepreneurship & Development, Kolkata

Professional Affiliation:

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  • Operation Management
  • Operation Research
  • Supply Chain Management
  • Material Management
  • Total Quality Management


Area of Research

  • Operation Research
  • Reliability
  • Brand Management
  • Finance Management

Current Research

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No Content

Research Paper

  • Tiwari, A and Roy, D. (2013) “Optimization of Mean Life of Brands under Cost Constraints with an Empirical Study on Mobile Handsets," International Journal on Quality and Reliability Management - Emerald, Vol 30, Issue.4 (Featured in ABDC Journal Ranking List)
  • Tiwari, A and Roy, D. (2013) “Estimation of Reliability of Mobile Handsets using Cox-Proportional Hazard Model," Microelectronics Reliability, Volume 53, Issue 3, Microelectronics Reliability – Elsevier
  • Tiwari, A and Roy, D. (2012), "Measuring Brand Strength: Concept and Mobile Handset Study", International Journal of Mobile Marketing, Vol. 7, Issue 3.
  • Tiwari, A and Roy, D. (2009) “ The Learning Effects of a Brands: Determined through Markovian Analysis of Brand Switching.” International Journal of Management Research, Vol 1, No.2
  • Tiwari, A and Roy D. (2010),"Ordering of companies based on discriminant score with a check for its compatibility with profitability measure" SCMS Journal of Indian Management, Vol 7, No 2.
  • Tiwari, A and Roy, D. (2008) “Determination of the Learning Effects of a Brand through Markovian Analysis of Brand Switching.” GITAM Journal of Management, Vol 6, No.2

Publications in Book Chapters/Others

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Working Papers

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  • Attended 3 days National Workshop on “E-Learning for Pedagogical Innovations” organized by N.I.T. Durgapur.
  • Participated in one day “Faculty Development Program” organized by IIPC of Dr. B.C. Roy Engineering College, Durgapur in collaboration with University of Burdwan.
  • Workshop on Qualitative Data Analysis & Literature Review with ATLAS.ti at VESIM from 13-15th March 2020.
  • FDP on "Advanced Multivariate Data Analytics: Moderation and Mediation Analysis using AMOS & Process Macro" by IIM Visakhapatnam from 7th Sept, 2020, to 11th Sept, 2020.
  • Training on "Supply Chain Analytics" conducted by MSME- Technology Development Centre (PPDC) from 9th to 17th May 2020.
  • Presented Paper titled "Factors Influencing Consumers’ Selection of Telecommunication Service Providers: An Empirical Study: In Mumbai Region" in AGBA Conference held at IIT Delhi 2-4th July 2019.
  • Workshop on Outcome-based learning and Accreditation Process from 5th -6th October 2018 at VESIM.
  • FDP on "Research Approaches and Methods in Management and Social sciences" by IIT Bombay from 5th - 9th June 2018.

Work in Committees and Groups



Custom Programs

Speaking Engagements

  • Received Gold Medal in MBA Program from The University of Burdwan

Awards and Honours

  • Received Gold Medal in MBA under University Programme


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