PGDM In Marketing

Our PGDM program offers a comprehensive and dynamic marketing specialization, equipping you with a deep understanding of market dynamics and the skills to thrive in the business world. Whether your dream is to be a marketing strategist, sales executive, or brand manager, VBS empowers you to transform dreams into reality.

Highlights

  • Certification offered on Digital Marketing
  • Master the power of Marketing Analytics for strategic insights and business growth.
  • Learn through experiential learning with a student-centered approach.
  • Bridges the gap between Industry and Academia.

In today's dynamic business landscape, Marketing emerges as a vibrant and essential component of any organization. With disruptive technological innovations reshaping markets, the need for skilled marketing professionals is more pronounced than ever. At Vivekanand Business School (VBS) Mumbai, we are committed to nurturing future marketing leaders through our specialized PGDM in Marketing program.

The Marketing specialization at VBS Mumbai equips students with the knowledge and practical skills necessary to excel in the real-world marketing environment. The curriculum integrates theoretical models with practical applications, providing students with a solid understanding of market dynamics and effective competition strategies.

Through a diverse range of subjects such as Digital Marketing, Marketing Analytics, Emerging Trends in Marketing, Brand Management, Innovation in Rural Markets, and Customer Value Management, students gain comprehensive insights into various facets of marketing. Furthermore, interactions with industry experts and alumni facilitate valuable networking opportunities, enriching the learning experience.

The PGDM program in Marketing at VBS Mumbai goes beyond traditional classroom learning, offering hands-on experiences through live projects, internships, workshops, and certifications. These initiatives aim to groom students into highly employable professionals, ready to meet the evolving demands of the marketing industry.

The Marketing Department at VBS plays a pivotal role in bridging the gap between academia and industry. Through initiatives such as Marketing Quiz competitions, Sell On events, Blog Writing competitions, AD MAD Shows, and social media promotions, students are encouraged to apply their knowledge in real-world scenarios, fostering creativity and innovation.

By providing a dynamic learning environment and practical exposure to industry- relevant skills, the PGDM in Marketing program at VBS Mumbai prepares students to thrive in diverse marketing roles, ranging from brand management to digital marketing and beyond.

Placement Opportunities

The Marketing program prepares individuals for employment in the industry by offering hands-on live projects, internship opportunities, workshops, and certifications. Job seekers benefit from specialized training that aligns with industry demands. Exciting career prospects include roles in International Business, Strategic Management, Product Management, Brand Management, Consumer Analytics, Sales Management, Customer Management, Marketing Strategies, Sales Operations Management, and Planning & Strategy Management.

Course Structure

1st Year 2nd Year

Foundation Course

Perspective Management
Applied Economics
Basic & Advanced Excel
Accounting for Managers
Business Ethics
Selling & Negotiation

Semester III

Project Management
Consumer Behaviour & Neuro Marketing
Delivering and Managing Customer Value
Services Marketing
Brand Management
Marketing Strategy
Summer Internship Project

Semester I

Marketing Management
Financial Management
Business Statistics
Operations Management
People Management
Managing Sales and Distribution Management
Marketing Research

Semester IV

International Marketing
Retail Management
Trends in Emerging Markets
Integrated Marketing Communication
Marketing Analytics

Capstone Project

Semester II

Corporate Valuation
Research Methodology
Strategic Management
People Dynamics in Organization
Decision Science
Digital & Social Media Marketing
Innovation in Rural Marketing

Note: The syllabus shall be subject to change, if any, by AICTE Directives. Minimum 10 students shall be necessary for starting any specialization.

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