Post Graduate Diploma in Management (PGDM) in Marketing

Marketing today is not just creativity. It is data, digital, AI, psychology and customer experience woven together.

At VBS, the PGDM in Marketing is designed for aspirants who want to build powerful brands, drive business growth and succeed in the digital first world.

What makes this program different
You get 15 months of deep classroom learning followed by a 9 month paid corporate internship.
This means you graduate with real work experience.
Yani, degree ke saath experience bhi.
This advantage sets VBS apart from traditional MBA Marketing programs.

Program Highlights

  1. 15: 9 Structure that builds a stronger career foundation
    15 months of immersive classroom learning in digital marketing, brand strategy, analytics and sales.
    9 month paid corporate internship in roles such as Digital Marketing, Brand Management, Sales, Marketing Analytics, CRM and more.
    Students gain strong conceptual clarity along with real corporate exposure, making them job ready from Day 1.
  2. Future Ready Marketing Curriculum
    A curriculum designed for the digital era with:
    • AI tools and marketing automation
    • Consumer behaviour and neuromarketing
    • Marketing analytics and performance dashboards
    • Digital communication and omni channel strategies
  3. Experiential Learning that gives confidence
    At VBS, learning is practical, applied and industry oriented through:
    • Live brand projects
    • Digital campaign creation
    • Market research studies
    • Sales and channel projects
    • Simulations and workshops
    • Nine month hands on internship in a marketing domain
  4. Choose Your Career Track
    Students can specialise in:
    • Digital Marketing
    • Brand Management
    • Sales and Channel Management
    • Marketing Analytics
    • Customer Experience and CRM
    • Marketing Automation and AI
  5. Certifications that employers value
    Students graduate with industry recognised certifications including:
    • Google Ads
    • Meta Marketing
    • Instagram and Facebook Marketing
    • LinkedIn Marketing and Personal Branding
    These certifications help students secure better job roles and stronger placement outcomes.
  6. Industry Interaction that builds exposure
    Students benefit from:
    • Guest sessions by brand leaders
    • Masterclasses by digital marketing experts
    • Alumni interactions
    • High impact student events such as Ad Mad, Brand Challenge, Marketing Quiz, Social Media Marathon, Content Creation Series and more
  7. International Exposure and Scholarship Opportunity
    Eligible students may receive the International Academic Scholarship which covers travel, accommodation, food and course fees for an international immersion experience.

Additional Micro Credits

Component Details
Learning Activities Induction Program (Formal, HOD & Cell Briefing)
Outbound Program
Leadership Series
Industrial Visit
Cell Activity Participated
Cell Activity Conducted
Inter College Participation
Sports/Games
Events Hosted
Article / Blogs Published
Consulting Projects
PBL
Business News Awareness
Sell ON Activity
Seminar and Exhibition attended
Open Electives & Other Components Any 2 Open Electives: 60 Marks, 6 credits each (Minimum of 10 students per Open Elective).

Open Electives include:
Ethical Management, Basic & Advanced Excel, Employability Skills, Design Thinking, Performing Arts, Indian Knowledge System, Environmental Sustainability, Business Law, Business & SDGs, Organisational Psychology, Market Research.

Other Micro Credit Components:
Guest Lectures (Minimum 10)
Domain Workshops (Minimum 3)
Self Guided Learning (30 hours)
Data Visualisation
Python
Certifications
Yuva for Seva
Corporate Governance
Research Paper Published
International Immersion
CSR
Entrepreneurship and Venture Creation

Micro credits are earned through the successful completion of the above activities, workshops, certifications and open electives as prescribed in the program requirements.

The PGDM Marketing program at VBS prepares you to become a digital first marketer with real corporate experience, giving you confidence and a competitive advantage in placements.

Placement Advantage

Students gain strong conceptual clarity along with real corporate exposure through the 15:9 structure and nine month internship, making them job ready from Day 1. Certifications in Google Ads, Meta Marketing, Instagram and Facebook Marketing, LinkedIn Marketing and Personal Branding help students secure better job roles and stronger placement outcomes.

Program Structure

Program Structure PGDM Marketing Batch 2026–28

1st Year 2nd Year

Module I

Perspective Management
Operations Management
People Management
Financial Accounting
Applied Economics
Marketing Management
Open Elective (opt Any 2)

Module IV

Project Management
International Business
opt any 1 Track

Track M III
M7-Marketing Analytics
M8-Product & Brand Management
M9-Retail Management
M10-Services Marketing
Open Elective (opt Any 2)

Module II

Selling and Negotiations
Research Methodology
Business Statistics
Financial Management
opt any 1 Track

Track M I
M1- Marketing Applications and Customer Value
M2-Sales & Distribution Management
Open Elective (opt Any 2)

Module V

Industry Immersion / Capstone Project

Module III

Decision Science
Strategic Management
opt any 1 Track

Track M II
M3-Digital & Social Media Marketing
M4-Consumer Behaviour & Neuro Marketing
M5-Integrated Marketing Communications
M6-Marketing Automation
Open Elective (opt Any 2)

Module VI

Industry Immersion / Capstone Project

Module VII

Industry Immersion / Capstone Project

Note: The syllabus shall be subject to change, if any, by AICTE Directives. Minimum 10 students shall be necessary for starting any specialization.

Vivekanand Business School

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