PGDM in Entrepreneurship Management

VBS's PGDM in Entrepreneurship is a specialized program designed for students aspiring to lead, manage businesses, or launch ventures. It equips them with essential skills to craft business plans, secure startup financing, and manage business growth effectively. Our graduates are proud changemakers, exploring our extensive entrepreneurship resources within our ecosystem.

Highlights

Turn your innovative ideas into successful ventures with our state-of-the-art Innovation Lab.
Get seed funding of up to 10 lakhs to start your entrepreneurial journey.
Gain a well-rounded 360-degree learning experience.

In today's rapidly changing world, characterized by pandemics, social upheavals, and economic disruptions, the ability to innovate and reinvent oneself is crucial. While many aspiring entrepreneurs possess brilliant ideas, they often lack the essential skills to effectively communicate their vision and navigate the complexities of starting and growing a business. Recognizing this need, Vivekanand Business School (VBS) Mumbai offers a specialized PGDM program in Entrepreneurship Management to bridge this gap.

The Entrepreneurship specialization at VBS Mumbai provides a comprehensive understanding of the dynamics of startup ventures. It equips students with the knowledge and skills to analyze marketing strategies, identify new opportunities, enhance stakeholder value, and foster sustainable growth within the business ecosystem.

Startups face numerous challenges, and many fail to progress beyond the initial stages due to various factors such as poor advice, inadequate products, ineffective teams, and flawed strategies. Through the Entrepreneurship specialization, students learn to overcome these obstacles by developing sound business strategies, effective storytelling techniques, and strong leadership skills.

Managing startup enterprises requires a deep understanding of market dynamics and competition. The specialization delves into topics such as organizational design, marketing strategy, consumer-centric approaches, and transaction-based strategies to improve business performance and competitiveness in both local and global markets.

The PGDM in Entrepreneurship Management at VBS Mumbai offers an engaging and practical learning experience, illustrating the entire entrepreneurial journey in a clear and concise manner. It introduces students to theories of strategic entrepreneurship and demonstrates their real-world applications across diverse sectors and industries. This specialization appeals to researchers and students interested in management, entrepreneurship, economics, public administration, and corporate strategy.

By offering a structured and comprehensive curriculum in Entrepreneurship Management, VBS Mumbai prepares students to become successful entrepreneurs, capable of navigating the challenges and seizing opportunities in today's dynamic business environment.

Placement Opportunities

Managing startup enterprises is a complex managerial task, as these businesses need to overcome the competition by understanding thoroughly all the moves of rival firms in the local global markets. This specialization explores the incidence and severity of problems pertaining to organizational design, marketing strategy, the consumer-centric approach, and the transaction-based approach faced by start-up enterprises in order to improve business performance.

Course Structure

1st Year 2nd Year

Foundation Course

Design Thinking
Startup & Innovation
Basic & Advanced Excel
Perspective Management
Basics of Accounting

Semester III

Conception to Investor validation (Journey towards Profit Venture)
Pitching to raise fund to scale up the venture (Incubators, Accelerators, Angel investors)
Backend Manufacturing/Service scale up
Leveraging Cloud technology to power business operations

Semester I

Metamorhosis of Mindset (Journey towards Practice Venture)
Entrepreneurial Mindset - Principles of Effectuation
Design Thinking - Customer-centric innovation
Spotting problems and selecting problems worth solving / Business models - Types
Brainstorming to generate ideas to solve the identified problem
Create multiple Value Proposition Canvas (VPC) using the above ideas to solve the identified problem. Select one and validate through customer (Product Solution Fit) (Customer Persona)
Identify and build a Moat (Unfair advantage/ Competitive advantage) - Owning Patent, copyright over the product - Knowledge of Intellectual Property Right
Identifying/ deciding on the USP/ Blue Ocean Strategy
Tools for Prototyping of physical offerings
Tools for Prototyping of digital offerings
Pricing strategy - Deciding on the Pricing of the Product
Prototype design and validation through Market Research (Product Market Fit)
Channel strategy
Promotion Strategy
Create Lean Canvas (Business Model) on all the VPC
Assessment of VPC
Assessment of Lean Canvas

Semester IV

Spreading the wings (Running with the Bulls - Journey towards transforming into a corporation and expansion)
Corporate Strategy and Corporate Governance
Attracting Venture capital
Geographical expansion
Increasing the product mix. Diversification
Meeting more Investors
Acquiring Customers

Semester II

Inception to Conception (Journey towards Customer Acquisition and Incorporation)
Entrepreneurial Finance
Creating the MVP
Creating the MVP (Milestone 1)
Customer validation of the MVP
Customer validation of the MVP (Milestone 2)
Raising Capital and Divesting Stake
Bootstrap to make products or services for 100 customers
Customer Acquisition (Getting first 100 early adopters)
Creating a detailed Business Plan
Getting Incorporated - Legal Aspects Promise and Pitfalls of each venture type
Getting Incorporated as a Venture - Legal Aspects (Milestone 4)
Talent Acquisition - Hiring your A team
Pitch to get Rich - Elevator Pitch
Assessment of the Customer Acquisition
Assessment of the USP
Assessment of the Profitability
Assessment of the Moat
Assessment of the Elevator Pitch

1st Year	2nd Year
Foundation Course Design Thinking Startup & Innovation Basic & Advanced Excel Perspective Management Basics of Accounting	Semester III Conception to Investor validation (Journey towards Profit Venture) Pitching to raise fund to scale up the venture (Incubators, Accelerators, Angel investors) Backend Manufacturing/Service scale up Leveraging Cloud technology to power business operations
Semester I Metamorhosis of Mindset (Journey towards Practice Venture) Entrepreneurial Mindset - Principles of Effectuation Design Thinking - Customer-centric innovation Spotting problems and selecting problems worth solving / Business models - Types Brainstorming to generate ideas to solve the identified problem Create multiple Value Proposition Canvas (VPC) using the above ideas to solve the identified problem. Select one and validate through customer (Product Solution Fit) (Customer Persona) Identify and build a Moat (Unfair advantage/ Competitive advantage) - Owning Patent, copyright over the product - Knowledge of Intellectual Property Right Identifying/ deciding on the USP/ Blue Ocean Strategy Tools for Prototyping of physical offerings Tools for Prototyping of digital offerings Pricing strategy - Deciding on the Pricing of the Product Prototype design and validation through Market Research (Product Market Fit) Channel strategy Promotion Strategy Create Lean Canvas (Business Model) on all the VPC Assessment of VPC Assessment of Lean Canvas	Semester IV Spreading the wings (Running with the Bulls - Journey towards transforming into a corporation and expansion) Corporate Strategy and Corporate Governance Attracting Venture capital Geographical expansion Increasing the product mix. Diversification Meeting more Investors Acquiring Customers
Semester II Inception to Conception (Journey towards Customer Acquisition and Incorporation) Entrepreneurial Finance Creating the MVP Creating the MVP (Milestone 1) Customer validation of the MVP Customer validation of the MVP (Milestone 2) Raising Capital and Divesting Stake Bootstrap to make products or services for 100 customers Customer Acquisition (Getting first 100 early adopters) Creating a detailed Business Plan Getting Incorporated - Legal Aspects Promise and Pitfalls of each venture type Getting Incorporated as a Venture - Legal Aspects (Milestone 4) Talent Acquisition - Hiring your A team Pitch to get Rich - Elevator Pitch Assessment of the Customer Acquisition Assessment of the USP Assessment of the Profitability Assessment of the Moat Assessment of the Elevator Pitch

Note: The syllabus shall be subject to change, if any, by AICTE Directives. Minimum 10 students shall be necessary for starting any specialization.