VBS's PGDM in Entrepreneurship is a specialized program designed for students aspiring to lead, manage businesses, or launch ventures. It equips them with essential skills to craft business plans, secure startup financing, and manage business growth effectively. Our graduates are proud changemakers, exploring our extensive entrepreneurship resources within our ecosystem.
Highlights
In today's rapidly changing world, characterized by pandemics, social upheavals, and economic disruptions, the ability to innovate and reinvent oneself is crucial. While many aspiring entrepreneurs possess brilliant ideas, they often lack the essential skills to effectively communicate their vision and navigate the complexities of starting and growing a business. Recognizing this need, Vivekanand Business School (VBS) Mumbai offers a specialized PGDM program in Entrepreneurship Management to bridge this gap.
The Entrepreneurship specialization at VBS Mumbai provides a comprehensive understanding of the dynamics of startup ventures. It equips students with the knowledge and skills to analyze marketing strategies, identify new opportunities, enhance stakeholder value, and foster sustainable growth within the business ecosystem.
Startups face numerous challenges, and many fail to progress beyond the initial stages due to various factors such as poor advice, inadequate products, ineffective teams, and flawed strategies. Through the Entrepreneurship specialization, students learn to overcome these obstacles by developing sound business strategies, effective storytelling techniques, and strong leadership skills.
Managing startup enterprises requires a deep understanding of market dynamics and competition. The specialization delves into topics such as organizational design, marketing strategy, consumer-centric approaches, and transaction-based strategies to improve business performance and competitiveness in both local and global markets.
The PGDM in Entrepreneurship Management at VBS Mumbai offers an engaging and practical learning experience, illustrating the entire entrepreneurial journey in a clear and concise manner. It introduces students to theories of strategic entrepreneurship and demonstrates their real-world applications across diverse sectors and industries. This specialization appeals to researchers and students interested in management, entrepreneurship, economics, public administration, and corporate strategy.
By offering a structured and comprehensive curriculum in Entrepreneurship Management, VBS Mumbai prepares students to become successful entrepreneurs, capable of navigating the challenges and seizing opportunities in today's dynamic business environment.
Placement Opportunities
Managing startup enterprises is a complex managerial task, as these businesses need to overcome the competition by understanding thoroughly all the moves of rival firms in the local global markets. This specialization explores the incidence and severity of problems pertaining to organizational design, marketing strategy, the consumer-centric approach, and the transaction-based approach faced by start-up enterprises in order to improve business performance.
Course Structure
| 1st Year | 2nd Year |
|---|---|
Foundation CoursePerspective Management |
Semester IIIProject Management |
Semester IMarketing Management |
Semester IVEntrepreneurial Finance Capstone Project |
Semester IICorporate Valuation |
Note: The syllabus shall be subject to change, if any, by AICTE Directives. Minimum 10 students shall be necessary for starting any specialization.
