The various management theories mostly deliberate on the impact of human behavior in an organization, society, and the community. A B-school which does not address the behavior of people in a society will fail in its objective - to develop managers with human values. The VES Business School is sworn to its commitment to instilling a sense of social responsibility among its management students. To align this goal with its management programs, all students are required to contribute to its social initiatives as volunteers.
VBS , as a constituent of the Vivekanand Education Society (VES), was conceived to see the fructification of the dream of “social equality”. Following in the footsteps of its parent organization, VBS will support the various social initiatives from the word go. Corporate Social Responsibility (CSR) at VBS will eventually see the participation of students, the local communities, NGOs, and its faculty members.
Principles of CSR at VBS
The CSR activities at the Institute encourages students to imbibe the values of enlightened leadership which focus on a few principles it strongly follows:
- Showing respect for fellow humans and their views
- The willingness to support people in need, and touch their lives through small contributions
- The ability to handle the various challenging social situations, and creating workable solutions for them.
CSR Mission of VBS
- The CSR Cell of the Institute will be a Center of Excellence and shall collaborate with NGO’s for CSR projects in many of the relevant areas like education, health, environment, and community development.
- VBS empowers its students by allowing the students to serve the underprivileged sections of society, and enhance their quality of life.
- Incorporating CSR in the curriculums.
Features of CSR Initiatives at VBS
The following are the features of VBS’s social immersion program:
Student Social Responsibility (SSR): The VBS will meet its CSR mission through the CSR Cell. The Cell will organize various initiatives including organ and blood donation camps, stem cell registry camps, etc. These events are conceptualized and organised by the students themselves. These events not only help the students understand the various social issues first-hand but also allows them to experience practically the various management lessons. For example, by organizing blood or an organ donation camp, the students understand and solve several social issues. The first-year students are encouraged to “Sell-on” the various items produced by underprivileged children and helps them make money. This activity helps to hone their marketing skills and also their managerial skills.
YUVA for SEVA: The social immersion program has been mooted with the purpose to give the students a wide social exposure. This compulsory on-field project for the students during the first year of their PGDM is aimed to encourage the students to work with an NGO for 21 days, and then submit a report on their findings. These projects are then reviewed by VBS’s faculty members. Post the completion of the project, the students are also encouraged to design posters based on their experience with the NGO. The students are allowed to choose an NGO of their choice and at the preferred location. All these experiences have helped the students to sharpen their managerial skills as well as build their problem-solving aptitude. The skills they have developed through these programs have immensely helped our students during the final placements where organizations are today competing with each other for socially-responsible managers.