Dr. Sachin Deshmukh

  • A doctorate in management, Dr Sachin Deshmukh possesses a high degree of affinity towards the use of quantitative techniques in the area of marketing. He is a Director of VBS and also a professor of Marketing Analytics, Statistics, Data Analytics, and Artificial Intelligence and Machine Learning He is trained on Python and SAS platforms and possess skills in Machine Learning and Data Visualization.

    Dr Sachin Deshmukh’s academic research focuses on the statistical models in consumer behaviour with special emphasis on heuristics. His doctoral thesis was “Impact of Heuristics on Brand Choice with Special Reference to FMCG”. His research also includes application of Bayesian Statistics to models of consumer behaviour and is currently working on statistical tools like Markov Chain Monte Carlo (MCMC) algorithms and Gibbs Sampling. His current research projects are (1) Use of Data Visualization Tools for analysing data on Talent Management and Talent Retention in organizations and (2) Drones Technology. 

    Dr Sachin Deshmukh is currently working with students on various Data Analytics projects and Drones Technology. He is also guiding students on start-ups ideas and is instrumental in rolling out start-ups in the field of Data Analytics and Artificial Intelligence.

    Dr. Sachin Deshmukh has delivered Management & Faculty Development Programs in many institutes. He has provided assistance in statistical analysis in many industrial projects. He has also guided medical students in statistics in their dissertations.

    Area of Specialisation

    Business Statistics

    Python Programming

    Machine Learning

    Deep Learning

    Data Analytics

    Statistical Programming

    Marketing Research

    Email Id: sachin.deshmukh@ves.ac.in

    Date of Joining: 25/6/2014


  • Educational Qualifications




    Academic Affiliation

    Dean PGDM Program

    Professional Affiliation

    Member, Bombay Management Association

    Industry projects

  • Teaching

    Business Statistics
    Python Programming
    Machine Learning
    Deep Learning

    Statistical Analysis
    Data Mining
    Base SAS Programming
    SQL, Macro

  • Research

    Area of Research
    Machine Learning
    Application of Drones Technology to Business
    Data Visualization
    Internet of Things

    Current Research
    Presented research paper on Employee Attrition in University of Tokyo Japan
    Drones Technology
    HR Analytics - Talent Management and Talent Retention
    Internet of Things

  • Publications

    Research Papers
    Modeling Attrition to Know Why Your Employees Leave or Stay
    Mapping the Intentions for Adoption of Cashless Transactions in Mumbai Using Technology Readiness Index - A Structural Equation Modeling Approach
    Data Visualization for Accelerated Business Intelligence in the Indian Health Care Sector using Tableau"
    Analyzing Sentiments Using Machine Learning Algorithms
    Enlisting and Envisioning Technical and Non Technical Roadblocks to Adoption of Blockchain Technology"
    Measuring and Comparing the Components of Technology Readiness Index for Adoption of Cashless Transaction in Mumbai - A Quantitative Approach
    Here's How AI is Powering HCM
    Top Machine Learning Algorithms Powering AI
    A Brand Choice Model Using Multinomial Logistics Regression, Bayesian Inference and Markov Chain Monte Carlo Method
    Production Efficiency Analysis of Small Hotels in Navi Mumbai
    Important Attributes Considered by Indian Female Buyers in Apparel Purchasing
    Business Analytics - The Future is Now
    Sentiment Analytics - Machine Learning Techniques
    An Evaluation of Marketing Efforts for Products Manufactured by Women Self Help Groups of Thane District

    Publications in Book Chapters/Others (Under Publication)
    Marketing Analytics - Turning Data into Marketing Decisions
    Business Statistics with Python & Excel
    Artificial Intelligence in Human Capital Management
    Book Review - Review of Big Data: Fundamentals, Architecture and Technology

    Working Papers
    Application of Drones Technology in Farming
    HR Analytics - Analyzing Talent Management & Talent Retention Data With Data Visualization Techniques

    ATAL workshop on Data Analytics conducted by AICTE
    Analytics Experience - Analytics Conference at Las Vegas, USA
    Conducting international conference on Data Analytics & Smart Cities
    Conducted Faculty Development Programs on Data Analytics
    Training attended at SAS India on SAS programming, Visual Analytics, and Data Mining

    Work in Committees and Groups
    Dean - PGDM program
    Area Chairperson - Center of Excellence for Business Analytics

  • Consulting

    Invitee, Rashtriya Ucchatar Shiksha Abhiyan, Government of India for Data Analytics

    Custom Programs
    Head Executive Program for Data Analytics
    Faculty Development Program in Data Analytics
    Management Development Program in Data Analytics

    Speaking Engagements
    Speaker at PMI Conclave
    Speaker at a workshop on Data Analytics sponsored by AICTE
  • Awards & Honors
    Best teacher award announced by BMA

  • Blogs

    Big Data = Big Opportunities
    Career Options in Business Analytics
    Charting the Future to the Next Normal