Dr. Sachin Deshmukh

A doctorate in management, Dr Sachin Deshmukh possesses a high degree of affinity towards the use of quantitative techniques in the area of marketing. He is a Director of VBS and also a professor of Marketing Analytics, Statistics, Data Analytics, and Artificial Intelligence and Machine Learning He is trained on Python and SAS platforms and possess skills in Machine Learning and Data Visualization.

Dr Sachin Deshmukh’s academic research focuses on the statistical models in consumer behaviour with special emphasis on heuristics. His doctoral thesis was “Impact of Heuristics on Brand Choice with Special Reference to FMCG”. His research also includes application of Bayesian Statistics to models of consumer behaviour and is currently working on statistical tools like Markov Chain Monte Carlo (MCMC) algorithms and Gibbs Sampling. His current research projects are (1) Use of Data Visualization Tools for analysing data on Talent Management and Talent Retention in organizations and (2) Drones Technology. 

Dr Sachin Deshmukh is currently working with students on various Data Analytics projects and Drones Technology. He is also guiding students on start-ups ideas and is instrumental in rolling out start-ups in the field of Data Analytics and Artificial Intelligence.

Dr. Sachin Deshmukh has delivered Management & Faculty Development Programs in many institutes. He has provided assistance in statistical analysis in many industrial projects. He has also guided medical students in statistics in their dissertations.

Area of Specialisation

Business Statistics

Python Programming

Machine Learning

Deep Learning

Data Analytics

Statistical Programming

Marketing Research