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Prof. Brijesh Sharma

  • Professor Brijesh Sharma is an incisive professional with over 25 years of work experience. He has a diverse experience ranging from operations to sales and marketing and also running various ventures. He has worked in Blue chip pharmaceutical companies like Lupin and Wockhardt. He is a graduate in Microbiology and MMS from University of Mumbai. Currently pursuing PhD from University of Mumbai, Professor Sharma has interest in learning and teaching Business Research, Strategic Management , Marketing and Analytics. His research areas are Corporate governance and of technology in business.

    In his role as an operational professional Prof Sharma has worked on two bulk drug manufacturing through fermentation technology. Apart from operational knowledge Prof Sharma brings to the class his experience from the sales and marketing domain also.


    Area of Specialisation
    Marketing

    Email: brijesh.sharma@ves.ac.in
    Date of Joining: 1/1/2013

  • Area of Specialization
    Strategic Management
    Business Research Methods
    Marketing Strategy

    Educational Qualifications
    BSc (Microbiology)
    MMS ( Marketing )
    PhD (University of Mumbai)

    Academic Affiliation
    University of Mumbai

    Professional Affiliation
    Teaching and Education Research Association (TERA)
  • Teaching
    Strategic Management
    Business Research Methods
    Marketing Strategy
    Entrepreneurship
    Marketing Analytics
    Marketing Research
    IMC
    Service Management
    Environment Management
  • Area of Research
    1. Subordination of Altruistic Intent against Egoistic Intent in the Customer’s Choice Hierarchy for Organic Foods Contemporary Issues in Management.
    2. Exploring the demographic difference and the resultant motivating choice criteria and inhibiting factors of OFP consumer in Mumbai and Thane District. International Journal of Contemporary Management Studies,
    3. Evaluating the Dependency of Awareness of Organic Food on Gender and Marital Status for Organic Food Consumer in Mumbai and Navi Mumbai” Journal of Development Research
    4. Evaluating and Assessing Customer Life Time value (CLV) Models and Deriving a CLV model pertaining to Contractual based relationship” 3rd International Conference on Business Strategy and Practices for Global transformation.
    5. An Overview of the Architectural Framework of Big Data Ecosystem Karpagam Journal of Management
    6. A Review Of Plurality and Contribution of MSME to the Global Economy” Journal of Development and Research
    7. Exploration and Evaluation of the Challenges Online Advertisements are Posing to the Internet user and the Resultant Paradigm Shift to Non-Interruptive Digital Marketing
    8. Exploratory Study of the Utility of Analytics in Retail Landscape” JDR
    9. Evaluating the Similarities and Difference in the Motivation and Satisfaction of Online Shoppers in Amravati area” JDR
    10. An Empirical Comparison of the Effect of Demographic Characteristics on Select promotional mix Adopted by Organic food sellers in Mumbai and Navi Mumbai” JDR 
    11. Corporate Governance
    12. Technology in Business Management 


    Current Research
  • Research Papers
    Brijesh R. Sharma, (2013), “Exploring the demographic difference and the resultant motivating choice criteria and inhibiting factors of OFP consumer in Mumbai and Thane District” International Journal of Contemporary Management Studies, Vellamal Institute of Technology, Department of Management Science. ISSN: 2321-9084, pg 119-129
    Brijesh R Sharma and Dr Srini R. Srinivasan, (2014) “Evaluating the Dependency of Awareness of Organic Food on Gender and Marital Status for Organic Food Consumer in Mumbai and Navi Mumbai” Journal of Development and Research VESIMSR ISSN 2229-7561, pg 103-115
    Brijesh R. Sharma and Dr.Srini R. Srinivasan (2014) “An Overview of the Architectural Framework of Big Data Ecosystem” Karpagam Journal of Management, ISSN 2348-0645, Pg 15-35
    Brijesh R. Sharma and Dr.Srini R. Srinivasan (2014) “A Review Of Plurality and Contribution of MSME to the Global Economy” Journal of Development and Research VESIMSR ISSN 2229-7561, pg 01-12
    Brijesh R. Sharma and Dr.Srini R. Srinivasan (2015). “Exploratory Study of the Utility of Analytics in Retail Landscape” Journal of Development and Research VESIMSR March 2015 ISSN 2229-7561, pg 01-12
    Brijesh R. Sharma and Rupali Rajesh (2015). “Evaluating the Similarities and Difference in the Motivation and Satisfaction of Online Shoppers in Amravati area” Journal of Development and Research VESIMSR September 2015 ISSN 2229-7561, pg 20-30
    Brijesh R. Sharma (2016) “ An Empirical Comparison of the Effect of Demographic Characteristics on Select promotional mix Adopted by Organic food sellers in Mumbai and Navi Mumbai” Journal of Development and Research VESIMSR ISSN 2229-7561, pg 04-14
    Brijesh R. Sharma and Dr.Srini R. Srinivasan (2017). “Measuring the Association and Strength of Association between Attitude, Elicited Interest and Actual Purchase of Organic Fruits and Vegetables in Mumbai” ICIKM Thailand. International paper JAIT ISSN 1798-2340
    Brijesh R. Sharma and Dr.Srini R. Srinivasan (2018). “Identifying Latent Constructs amongst Egoistic Determinants of Attitude towards Organic Fruits and Vegetables through Exploratory Factor Analysis”IJLEMR ISSN 2455-4847 UGC approved Journal
    Brijesh R. Sharma and Dr.Srini R. Srinivasan (2018) “Evaluation of Actual difference in Organoleptic Qualities of Organic and Conventional Groundnuts Amongst B School Students of Mumbai – An Experimental Approach” IJCRT ISSN 2320 – 2882UGC approved Journal
    Brijesh R. Sharma and Dr. Sachin Deshmukh (2018) “ Managing Talent by Data Visualization” Journal of Emerging Technologies and Innovative Research, ISSN 2349-5162, UGC approved Journal
    Brijesh R. Sharma and Dr. Sachin Deshmukh (2018) “Measuring and Comparing the Components of Technology Readiness Index for Adoption of Cashless Transaction in Mumbai – A Quantitative study of Select Demographic Variables” Journal of Emerging Technologies and Innovative Research, ISSN 2349-5162, UGC approved Journal

    Publications in Book Chapters/Others 


    Conferences/Seminars/Workshop
    Attended Five days’ workshop on Research Methodology in Social Science conducted by ICSSR at Mumbai University. (26th August 2013 to 30th August 2013)
    Attended one day program on “ Creating Joyful Learning and Teaching Experience” (6th September 2014)
    Participated in Research Colloquium held on 27th September 2014 at VESIMSR
    Attended a five day training conducted by SAS on Predictive Analytics.
    Attended a four day training conducted by SAS on Visual Analytics.


    Working Papers


    Work in Committees and Groups
  • Consulting

    Advisory


    Custom Programs


    Speaking Engagements
  • Awards & Honors
  • Blogs

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