VES Business School, A Place to Learn it All.

As 2020 was struck with the worldwide pandemic and we were placed under lockdown, the ability of colleges to adapt to the sudden change helped students to continue with their education. Our case was no different.

Our lectures commenced on 3rd August 2020 and, we were off to a new journey of growth and development but on a digital platform. We were introduced to google classroom and, google meets for the first time for studies. The majority of us were new to these platforms and, VBS faculties made sure we are comfortable enough with this medium before assigning different tasks associated with our subjects.

Not only were we learning new aspects of management theoretically but also practically. Yes, you read it right, Practically!!!

Even though we were locked in our homes, practical learning was possible with the help of digital events organized by various cells of the PGDM college such as Sarvoday 2020, a Social Entrepreneurship Business Competition organized by General Management and Business Analytics Cell which encouraged us to learn about the feasibility of business’s social impacts and effects. Another competition conducted by the PGDM Operations Department was M.A.D (Mad About Design), a facility design competition that helped us understand the functionality of different manufacturing units as well as the application of various concepts such as closeness rating, positioning, etc. of operations management. 

The cells not only encourage us to participate in competitions but also provided us the opportunities to organize different events such as Webinars, National level competitions such as InspirioBiz, Biz-Nemesis, Varnan, different workshops, etc. These opportunities helped in developing our managerial skills furthermore.

When you look at the academics, practical subjects such as Python,

R-programming, Simulation is taught in a way that it can be enjoyed, even being at home. This environment of learning contributes to inclination towards more practical subjects which again helps to build a strong skillset of any student.

VES Business School along with grooming the students for their corporate life via practical and theoretical learning also encourages implementing these learnings in various inter-college competitions spread across various domains such as case-study competitions, Stock Trading simulations, Business Pitching competitions, etc. I participated in almost 40 different competitions and also, won a few of them like Markwiz, a marketing case study competition, Marksman, a blog writing competition, etc. No matter how many competitions we won, there was always something we gained that is Experience, one of the most valuable assets an individual can have for their life.

We are grateful to be around such dynamic faculties and mentors whose efforts and hard work helped us learn and grow even in the most challenging time of our lives.


Thank You,
Deepesh Jain
PGDM – 2020-22
Vivekanand Business School

Future Scope of Business Analytics

In recent times, Business Analytics has been booming. It has made its way into each area and vertical of business such as Marketing, Finance, Media, Human Resources, E-Commerce, etc. It has become imperative to understand and analyze the information and data available for better decision-making and development. 

With the massive transformation, development, change in technology, and the way of doing things, many businesses, small and large scale, are turning to analytics to focus on increasing their earnings and making work easier.

The scope of Business Analytics in the future is vast and will only continue to grow. In India, many big firms have opened doors and are offering a broad spectrum of jobs in this field like data analyst, business analyst, business architect, etc.


Client Relationship Management: Client service and experience are the most important part of consumer relationships. An organization's task becomes very easy when it can monitor and analyze customer service and satisfaction metrics. It will help the organization retain customers and manage them efficiently. Also, understand buying behavior, customer profiles, products, and services will become simpler and more organized.

Inventory Management: Inventory management is a quintessential need for any business to have a smooth supply network. It is vital to efficiently manage the inventory system to deliver more than satisfactory services to the customers. The tools can help companies observe inventory levels and make decisions to optimize inventory accordingly.

Market Analysis: Performance-based data is used for market basket analysis and helped in recognizing purchase models of users having bulk consumption. Companies are now able to predict the purchasing patterns of the customers and provide options for the same to them. This has led to an increase in customer engagement with the brand.

HR Professionals: HR professionals can utilize, find, and review data about the educational background of applicants, employee reduction and retention rate, appraisal systems, etc. It plays a crucial role in the election procedure of applicants.

It can also help in testing the effectiveness of the HR policies in place.

Banking:  In Banking Industry, it helps understand and analyze the buying and investing patterns of customers which also helps in framing policies. It examines past data and predicts how valuable a candidate’s asset will likely be in the future. Also, predictive analytics can help the company understand what the customer expects next and what they are interested in.

Apart from the ones mentioned above, there is a lot more scope in Business Analytics.

PGDM Colleges in India have realized the need and scope of analytics and providing students with the opportunity to explore this field by offering specializations. Many MBA colleges in Mumbai offer Business Analytics and, Vivekanand Business School is listed among the top 10 colleges that offer this course.

My personal experience in Vivekanand Business School can speak for it when I say how the college is trying to include analytics in various fields as a part of the curriculum. Vivekanand Business School not only offers Business Analytics as a specialization but also offers domain-specific analytics as electives for students who opt for specializations other than Business Analytics.

There is a constant effort from the college to introduce and include analytics in the syllabus by conducting webinars by industry professionals who belong to the analytics world.

To excel in this field, one needs to acquire and gain proper knowledge and skill set. MBA colleges have realized the magnitude of the field of Business Analytics and helping students gain the right knowledge to pave their way in this world.



- Anjali Nair

Budget 2020- All eyes on LIC

Krushna Pednekar

BUDGET 2020 which was announced by Nirmala Sitharaman on 1st February 2020, has mentioned, that the Government will sell a part of its holdings in Life Insurance Corporation of India (LIC). The Budget day has some highlighted points which include income tax slab, abolishing the Dividend Distribution Tax and Selling of the stakes in IPO

The government who holds 100 % of LIC has spoken about selling its part of a holding through IPO (Initial Public Offering) if you aren’t aware about what is an IPO?

Basically if any company wants to get listed in the stock market and have some plans of raising funds. Those funds are used by the company and the reason behind raising the funds is also mentioned. The reason could be reducing the debts or expansion of the business. The company then does the formality work and SEBI (Security Exchange Board of India) scrutinizes the documents and later gives a green or red signal.

LIC on an average invests Rs.55000 to 60000 crore every year through the stock market. And if LIC comes with an IPO, then it could be a top listed company in terms of Market valuation. The corporation has good holdings in many listed companies.

Reliance and TCS would have to take a step down in terms of market valuation if LIC comes into the picture. The reason is, if you check the FY 2018 profits of LIC it is around 48600 crore and with a good AUM (Asset under management). The corporation has good holdings in many listed companies.

Listing of LIC would be a profitable deal for the short term as well as long term investors. As the investors would be looking for a good profit of at least above Rs. 10000 on each lot, where one lot size would be needing an investment amount of Rs.15000. The bulls will take over the grey market premium.

Retail investors would be looking forward to this deal as the profit is higher in the short term. The ones who did not get the Ujjivan Ipo where the profit on the first day was Rs. 10000 those investors would look forward for this IPO and will try to put the possible investment amount. Who does not want a high return on investment in 4 days on such a low investment amount? Even your gold investment won’t give you this much profit in 4 days.

Though the investors have booked a loss in the bloodbath today, which wiped out 4 lakh crores wealth from the market, the investors would still look forward for this IPO hoping to get some profits in the future.

For the government to meet FY 21 fiscal deficit target a lot depends on the smooth progress of LIC IPO.


Krushna Pednekar

Vivekanand Business School

Literati Fest - A LIT Experience

Priyanka Nagotkar

Literati Fest is one such fest at VESIM that every student and faculty member look forward. “VESIM Literati Fest “is an annual literature festival organized at VESIM campus in the month of January. It is a scintillating and vibrant literature festival spread over two days.

This fest is an attempt to celebrate the talent of the writers within us and all around the globe who have the soul aim to spread their knowledge to the society. It’s a celebration with an ultimate aim to pay respect to creativity and bring together the coolest artists, creative writers, readers, motivational speakers and start-ups on one platform which creates a thriving community that can help make our college great and happening.

Literati event is organized by VESIM’S Marketing Cell. The Fest has witnessed around 40+ sessions, 100+ speakers, authors, prominent celebrities, gala evenings and several audience engagements. It has brought together a diverse mix of panel discussions & book launches with speakers representing different genres like fiction, history, fashion and media, sports, entrepreneurship, economics, industry & politics. Celebrities like renowned film director Madhur Bhandarkar to India’s number 1 News18 Host Mr. Amish Devgan grace the event by their presence. Due to this huge exposure to all the industries from the expert speakers the students get to learn and experience the ongoing trends of every industry with a broader perspective.

The uniqueness of this fest is it not only about books but also focuses on understanding & unveiling Indian culture, roots & ethos. The ‘VESIM Literati Fest’ enables learning by exposing its participants to understand writings on the current social context of India. The students also get a chance to be a part of the fest in the form of a participant so that they could showcase their talent in front of the eminent speakers and audience or in an organizing team so that they could get an experience of managing a big show none other than Lit Fest.

Overall, I would say that this Literati fest is not just a fest but a lit experience which enlightens everyone with new knowledge and inspirational stories that every student at VESIM could treasure.



Priyanka Nagotkar
Vivekananda business school

Business Analytics and Smart Cities Conference

Makarand Konaskar

Life gives you opportunities where you can not only be a part of the overall process but also learn and evolve your inherent skills accordingly. Business Analytics and Smart Cities Conference was one such event where we could work as a team and help the event be a success despite of all the ups and downs faced in the process.

BASIC helped us evolve not only as a volunteer but helped us bring out the best of all the abilities and skills which couldn't have been exposed than such a great platform as this. BASIC was such an event, where we planned out things two months prior to the actual day of the event. This not only helped us the get the actual layout of the event but also helped us learn the overall process planning throughout the event. We applied all the principles of management in practicality which not only helped us develop an overall understanding of the bookish knowledge we had but also apply it in the real life. This experiential learning is where we learned about how to handle things in a corporate right from handling the participants of the Data Quezt to the International Delegates that had come for the International Conference.

The event helped us get an international exposure of through the talks of Delegates from Spain which had come from the event. Their respective learning and experiences shared in the event shaped our perspectives about the Smart cities and Business analytics in general.

The learning and the outcomes of the event were quite beneficial and helped us hone out the best of management skills during the process.


Makarand Konaskar

Vivekananda business school