We all must have felt those jittery butterflies in our stomach, the blood in our veins going hyper aware, blood vessels popping in our brains to the point that, it feels like it's going to explode. Yes, you all are guessing it right, these are the symptoms or rather we can should say clear signs of stress and nervousness.

 If we would discuss the signs of stress it can go on forever, but what if there are some very interesting and fun ways to deal with this heat rushing moments? Yes, you read it right 'Interesting and Fun

Let's cut to the chase and see what are those ways which can help you to deal with stress more marvelously:

1. Jump, walk and Breathe:

During the time of presentations/ interviews our muscles goes rigid and taunt to the point that it feels like it's getting really uncomfortable in your own skin.  It becomes really important to relax your muscles and your overall body. So, in order to do that, just set a trip for the nearby 'washroom' of your presentation/interview's venue.

 The distance and time between the going and coming back will count as your walking, which will instantly help you to relax your muscles. After reaching to the said destination, make sure no one is around because you wouldn't want to look like an alien performing some sacred ritual. Yes, so next comes here after walking is 'jumping', jumping will help you to circulate blood flow in your body more properly. Starting from your toes to your head, every muscle will fill the electrifying power. Try to jump at least 5 times, with your hands tugging your hand side to side.

2. Talk to one of your close ones :

After the walk and jumping is done, now all you have to do is take deep breaths to calm your nerves. Presentation and interview not only just bring stress with them, they bring 'mental stress' as well. Unfamiliar environment during the time of interview could be overwhelming at times, so in order to set your emotional level to the base, talking to your closed ones can come handy.

Just before reaching the venue or before the interview starts, just call up one your close ones, take some encouraging words from their side, and we could guarantee that it will slip you into more peaceful zone.

3. Reach the venue half an hour early:

Not knowing where you are going, what will the place look like will set your nerves to drive crazy. Maybe the location is far away from your home or maybe you are not familiar with the said location. During such times if we think we'll reach in time and when we don't; that's the part where the overwhelming feelings start to flood in corruption our entire preparation.

So, try to reach the venue before time, it's also very important to adapt quickly into the newer environment. When you get to know the venue properly it will give sufficient time to relax and go through your preparations.

4. Keep yourself hydrated:

It's not just about your mental health it's also about your physical health. Our brain it is comprised of 70% water, it works most efficiently only when provided with the same thing, 'Water'. During the time of stress, our throats becomes no less than a Sahara desert. Completely dry and parched. The feel of water going down your throat helps to make that itchy feel go away, as well as it helps to cool your body temperature down.

When your body's temperature cools down, the functioning of your brain and body becomes more efficient. With a clear throat and relaxed muscle who won't be able to crack the interview. Note : Try to avoid any cold drinks or sweet drinks as it leaves the after taste and can make your body to go under sugar rush.

 5. Everyone is pumpkin/ small toddlers:

 Public speaking is the nightmare of many students out there. Stage fright, numb muscles, mind going completely blank, shivering and what not. I'm sure no one wants to experience these during the time of their important presentation. What if, there is a way to deal with these fright of public speaking? Imagine you giving your presentation, everyone in the hall scrutinizing you like a leaf under the microscope. But what if all of a sudden their heads turned into pumpkin?

Funny right!  Won't that make it easier for you to deliver your speech more smoothly? No one there to judge you or criticize you. There's one more way to deal with stage fright, think like your audience are not some highly educated members but rather think them as sweet innocent toddlers. Those toddlers who are eagerly waiting to learn about the new story you are going to narrate.

It will be like explaining the stuff about your presentation to someone who is clueless about that topic, this thought will definitely boost up your confidence.
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You know when they say, knowledge is of no use when you don't know how to deliver it properly. And with a stressed mind, not even a high IQ genius can excellence the hurdles. We hope the above fun and interesting methods will come handy and be your savior for your future endeavors.

Author
Nidhi Umdekar
PGDM
2022-25

Emerging trends in Business and Marketing – Post Covid-19.

OUR POST PANDEMIC WORLD

How many things did you notice changing in the world post covid-19? I am sure a lot. Covid-19 has changed the world upside down. It impacted every aspect of human life, an unprecedent challenge faced by humans. Let us see how certain elements affected humans post covid-19.

Business: Survival and Transformation

A “sudden shift” has transformed the way of operating business. Global businesses encouraged their employees to work from home. There is significant increase in online tools which helped many organisations to develop work from home products and services.

Digital transformation across the globe

A significant step was taken by global businesses for adopting digital transformation to secure businesses post Covid-19. Change was the only constant thing to be adopted by businesses to be ahead of competitors. Failing to do so would have affected the business in long run. With digital transformation, staying updated with creativity and innovation become one of the top priorities of businesses all over the world post covid-19.

Did you know?

Marketing that will stay forever.

According to a survey, 94% of content marketers changed their marketing strategy to adopt the changing requirements of marketing post covid-19.

Change in strategies for better.

Post Covid-19, marketers partially or fully shifted to virtual platforms for better customer interactions. Marketers nowadays putting more and more efforts on improving their capabilities in the field of data analytics, SEO and social media. According to a survey, consumers appreciated those brands who take extra effort to provide timely and relevant information. Marketers believe that online marketing will help to recover in the new world.

New normal with new beginnings for brands with Lifestyle Marketing

Have you heard of Lifestyle marketing?

Lifestyle Marketing simply means selling an ideal, it is beyond selling products and services. Post covid-19 brands came up with lifestyle marketing which helped customers to recall brands. Doing so helped to gain attention from customers. Lifestyle marketing works effectively as compared to traditional advertising as it works at a deeper level.

Conclusion: Learning and recovery

The impact of covid-19 helped to learn from the challenges and recover for the betterment. New doors were opened with changing environment. It helped businesses to build resilience and become stronger than before. Opportunities made way to recovery for the future.

Emerging Trends in Business Marketing Post Covid:  Music Industry 

With the recent years having been spent in the isolation of our own homes, everything within ourselves and the world has rapidly transformed. Everything we perceive has been changed in some way or the other. Our believes have shifted courses, and that translated into our propensity to behave differently since the pandemic. 

With various means to get us through the trying period of isolation, us as consumers relied on music as one of the many means to keep us satisfied. And here, we will talk about how music and the way it is being marketed to us consumers have changed over the period of the pandemic. 

Concerts and live music were an essential part of the music industry. It was an era where artists lived for the joy of performing and we breathed for the essence of the experience of live music. Covid snatched that away. So, the music industry had to come up with an ingenious method to promote music with the best of their abilities.  

The solution? Digital platforms. 

Live streaming picked up a huge traction since the pandemic, and sites like Twitch and Youtube were used a source of promoting one’s artistic talents, or even play games for that matter.

Many artists took to these methods to promote their music, to use this digital platform as a method to convey what they couldn’t in person. These also served a replacement for live music, with the facility of ‘Livestream Tipping’ being introduced. 

Music Group BTS, for an example, took up this exact tactic to market their newly released album and music: A virtual concert. Titled ‘Bangbangcon: The Live’, this virtual concert garnered a total of more than 2.7 million viewers. 

To derive from the method discussed earlier, music and its marketing strategies started to focus more on its digital and social media aspects. Social Media became the new market for music, with it being promoted over popular applications such as TikTok and Instagram, for we all remember having catchy tunes being stuck in our heads after a minute on Instagram. 

With engagement rates on social media having increased by 23% and for a micro- blogging website like Twitter to have had a 61% user increase, this seemed like a perfect opportunity for music to gain attention rapidly. 

Social Media not only included such websites, but also online magazine interviews, podcasts and music-streaming sites too. These methods proved to be a huge boon for the music industry, as these methods gained a lot of recognition.

We have seen many artists focusing on selling their digital album copies in addition to the physical ones. 

Financially, this decision proves to a goodwill message as in the year 2020 alone, these music streaming sites saw a 70% hike in revenues. With major music names such as Billie Eillish, Taylor swift, BTS, Shawn Mendes opting for a digital route to spread the name of their art, we can witness the revolution music and its industry has gone through in the recent years. 

Topic- Emerging trends in business and marketing- Post Covid Sub theme- Food

The Mighty Covid-19 has disrupted & transposed the entire business and marketing. The impact it has created is not going anywhere soon. Rewind a year from now, who would have thought that the great human race would have on a house arrest in fear on an invisible enemy. The businesses have shed behind traditional ways of communication and operation and have started to improvise and adapt the emerging trends.

Closely researching the food industry, it has undergone some irreversible changes. The pandemic has brought countless challenges & obstacles for the industry. Operators around the globe were on their feet & were in a panic zone as the dine-in orders had come to be a complete stand-still. They were forced to rapidly adjust menus & start off-premises orders, Cloud Kitchens on a much bigger scale. Almost 2 years into the pandemic and it has accelerated trends like online food ordering which has led to a diverse use of Technology in food industry now. Customers have become very particular and need reassurance of safety and hygiene.

Occurrence of Covid-19 had also ignited that consumption of animal meat could be the root cause of several diseases. Considering this threat and various other reasons of indigestion due to low physically activities, refraining from animal cruelty etc people have opted turning vegan which has indirectly caused a downfall in the meat industry. People have also become quality conscious with regards to the consumption of grains & farm produce. Another observation marked those organic grains, from just being laying on the supermarket racks are now being demanded & picked by many. Sales of plant-base meat, gluten free products etc were picking up the higher pace on the graph.

Covid-19 has also transformed the behavioral changes of the local street vendors who used to very conveniently serve food without standard hygiene measures, were forced & now eventually adapted to using gloves, frequent sanitizing & serving food in disposals than in steel plates which were barely washed properly. However, these preventive measures have added up the costs & have slimmed down the profits earned.

Traditional forms of marketing have experienced a genuine shift. Major Emphasis, Attention and Investment is being done on digital forms of marketing as online ordering has become a sheer basic and ease element of lifestyle. Several eatables have suddenly focused on advertising content of vitamins, zinc and various other supplements which initially did not have the need to be marketed. Online Ordering applications like Swiggy & Zomato grabbed customer attention & advertised themselves by Implementing ‘Zero Contact’ delivery, mentioning the body temperature & oxygen level of their delivery boys. These companies had invested a good amount to regulate the RT-PCR test and grab the customer attention and convince their food was getting delivered with utmost care.

Topic- Emerging trends in business and marketing- Post Covid Sub theme- Food

The Mighty Covid-19 has disrupted & transposed the entire business and marketing. The impact it has created is not going anywhere soon. Rewind a year from now, who would have thought that the great human race would have on a house arrest in fear on an invisible enemy. The businesses have shed behind traditional ways of communication and operation and have started to improvise and adapt the emerging trends.

Closely researching the food industry, it has undergone some irreversible changes. The pandemic has brought countless challenges & obstacles for the industry. Operators around the globe were on their feet & were in a panic zone as the dine-in orders had come to be a complete stand-still. They were forced to rapidly adjust menus & start off-premises orders, Cloud Kitchens on a much bigger scale. Almost 2 years into the pandemic and it has accelerated trends like online food ordering which has led to a diverse use of Technology in food industry now. Customers have become very particular and need reassurance of safety and hygiene.

Occurrence of Covid-19 had also ignited that consumption of animal meat could be the root cause of several diseases. Considering this threat and various other reasons of indigestion due to low physically activities, refraining from animal cruelty etc people have opted turning vegan which has indirectly caused a downfall in the meat industry. People have also become quality conscious with regards to the consumption of grains & farm produce. Another observation marked those organic grains, from just being laying on the supermarket racks are now being demanded & picked by many. Sales of plant-base meat, gluten free products etc were picking up the higher pace on the graph.

Covid-19 has also transformed the behavioral changes of the local street vendors who used to very conveniently serve food without standard hygiene measures, were forced & now eventually adapted to using gloves, frequent sanitizing & serving food in disposals than in steel plates which were barely washed properly. However, these preventive measures have added up the costs & have slimmed down the profits earned.

Traditional forms of marketing have experienced a genuine shift. Major Emphasis, Attention and Investment is being done on digital forms of marketing as online ordering has become a sheer basic and ease element of lifestyle. Several eatables have suddenly focused on advertising content of vitamins, zinc and various other supplements which initially did not have the need to be marketed. Online Ordering applications like Swiggy & Zomato grabbed customer attention & advertised themselves by Implementing ‘Zero Contact’ delivery, mentioning the body temperature & oxygen level of their delivery boys. These companies had invested a good amount to regulate the RT-PCR test and grab the customer attention and convince their food was getting delivered with utmost care.