Why choose PGDM in Business Analytics?

PGDM in Business Analytics is a Management specialization in the field of Analytics. PGDM has become one of the top choices in management studies. It is preferred over its two-year equivalent master’s program MBA as the Post Graduate Diploma in Management (PGDM) has a more dynamic curriculum that is updated per the latest industry trends and emerging business needs every year.


The Post Graduate Diploma in Management (PGDM in Business Analytics) program offered by Vivekanand Business School has been designed to meet these ever evolving industry needs. It provides a competitive edge to its students by integrating Data Analytics, Data Visualization and Big Data into the curriculum.


Our study programs hone leadership skills and cultivate analytical thinking in our students through various learning methodologies such as Case Studies, Roleplay, Workshops, Fieldwork, Counselling sessions, etc. The curriculum includes periodical quizzes, assignments, live projects, presentations, and industrial visits. All this put together makes the program offered by us the Best PGDM course.


The institute offers specialization in the following areas -

  • PGDM in Business Analytics
  • PGDM in Banking & Finance
  • PGDM in Marketing
  • PGDM in Operations & Supply Chain Management
  • PGDM in Human Resource Management


Read further to understand more about the PGDM in Business Analytics specialisation and why you should pursue it.


PGDM in Data Analytics is a Management specialisation in the field of Business Analytics.

 Business Analytics refers to the skills, technologies, and practices for continuous iterative exploration and investigation of past business performance data to gain insight, identifying trends, patterns, and drive business planning by using those insights to make data-driven business decisions. 

Latest Technologies integrate augmented intelligence to offer more effective solutions to organizations. Business Analytics has significantly contributed to steer business to higher profitability. The field has evolved from just presenting facts and figures to more collaborative business intelligence that predicts the outcomes and thus assists in decision-making.

There has been a tremendous increase in eCommerce in recent years. Traditional businesses too are adopting newer digital technologies to reach and service new customers. Such a movement makes data one of the most fundamental resources in today's business scenario and companies are constantly looking for PGDM in Business Analytics graduates that can work with data.

The PGDM in Business Analytics specialization offered by Vivekanand Business School has a special focus on Statistical Programming Languages, Big Data, and Data analytics in addition to opportunities to work on various Analytics projects.

The PGDM in Business Analytics is a two-year postgraduate diploma program that focuses on distilling the data/information into actionable insights using business analytics tools giving a business a competitive advantage. A PGDM in Business Analytics professional with data literacy is more coveted by prospective employers than ever before.

The Vivekanand Business School offers statistical programming languages like R & Python and tools like Excel, SQL, Hadoop, Tableau, and Mongo DB in its PGDM in Business Analytics program.

The PGDM in Business Analytics specialization covers 13 analytics subjects, which provides students an opportunity to work on various live projects on Analytics. A certificate in Artificial Intelligence and Machine Learning is also being offered with special subjects offered as electives.

The PGDM in Data Analytics coursework will provide you with a deeper understanding of the individual components involved in the process of serving data-driven insights which will prepare you for your next career jump!

Career Opportunities after PGDM in Business Analytics:

As mentioned before, data analytics has a central place in modern business practices and that opens many doors for a  PGDM in Business Analytics graduate.

Here are the job roles most preferred by a PGDM in Business Analytics graduates

  1. Business Analyst

A Business Analyst works on the past and current trends of business data with a primary objective to optimize efficiency in business processes and to improve decision-making. They use data modelling techniques to assess the company's performance against the set KPIs and Metrics and analyze problems to identify priority areas and formulate solutions.

The average starting salary of a business analyst ranges between 4.5 Lakhs to 8 Lakhs per annum.

  1. Data Scientist

A Data Scientist is a data expert. Data Scientists often work on solving complex data analytics problems. They write complex algorithms and codes to collect and process data to create models that analyze historical trends and predict future events.

The average starting salary of a business analyst ranges between 6 Lakhs to 10 Lakhs per annum.

  1. Market Research Analyst

Market Research Analysts primarily work on collecting and processing data related to their products, consumers, and competitors. They identify consumer needs, preferences, and pain points in addition to the compatible demography and location where the product or service is likely to perform.

The average starting salary of a business analyst ranges between 4 Lakhs to 8 Lakhs per annum.

  1. Healthcare Analyst

A Healthcare Analyst’s main responsibility is collecting and processing patient and medical data. The data obtained from healthcare operations is used to derive insights into the success of medical treatment, epidemiological trends, and product tests.

The average starting salary of a business analyst ranges between 4 Lakhs to 8 Lakhs per annum.

  1. IT Analyst

An IT Analyst is responsible for prioritizing user needs, overseeing technical upgrades, and identifying new tools for business operations.

The average starting salary of a business analyst ranges between 4 Lakhs to 8 Lakhs per annum.



Technology is changing the ways of doing business swiftly. Modern-day businesses rely heavily on data to create value for their customers and themselves. A PGDM in Business Analytics will give you the necessary skills, strategy and techniques required to work with data and derive insights that help create such value.

A PGDM in Business Analytics will enhance your abilities to solve problems with the use of data and help you build strong research ability and analytical skills.

The PGDM in Business Analytics coursework offered by Vivekanand Business School will employ you with the skills needed to comprehend and work with a statistical programming language and build your curiosity around emerging technological trends.