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Dr. Ajay Kumar Gupta


Dr. Ajay Gupta has 29 years of diverse experience, including Indian Air Force, Banking, and Management Education. Dr. Gupta is an Erasmus Mundus Fellow from the University of Milan, Italy. He holds a Ph.D. in organizational psychology from the Tata Institute of Social Sciences and a Master in Management from the Asian Institute of Management in Manila, Philippines.

Dr. Gupta has taught at T.A. Pai Management Institute, Manipal, an AACSB, and the prestigious Management Institute in India and currently working as a Professor and Associate Dean of Human Resource Management with Vivekananda Business School, Mumbai and Chairperson of “The Centre for Qualitative Research”. Dr. Gupta is a Professional ATLAS. ti, Senior Trainer and Consultant,https://atlasti.com/trainers, the only senior trainer in Asia-Pacific Region.

Dr. Gupta has conducted several workshops and Faculty Development Programs on Qualitative Research and Data Analysis using ATLAS.ti in many prestigious institutes like Tata Institute of Social Sciences (TISS), International Institute for Population Sciences (IIPS), National Institute of Industrial Engineering (NITE), MNNIT, Allahabad, IIM Shillong, National Institute for Research in Tuberculosis (NIRT), Sydenham Institute of Management Studies and Research, Indian Council of Medical Research (ICMR), AURO University, University of Rajasthan, Amity University, Banasthali Vidyapith, Mumbai University, Savitribai Phule Pune University, MET Institute of Management, Bank of Baroda, Apex Academy, National Law University, Delhi, and Child Rights and You etc. He has conducted a webinar invited by the University of British Columbia, Canada and delivered sessions on Qualitative Research and Data Analysis at the University of Cartagena, Spain.

Dr. Gupta is an invited faculty to teach for the Executive Post Graduate Diploma in Organisation Development and Change Management, Executive Postgraduate Diploma in Human Resources Management, Master of Arts in Human Resource Management and Labour Relations, Ph.D., & MPhil program, at Tata Institute of Social Sciences, and NITIE, Mumbai.

Dr. Gupta has developed a course called “Organisational Psychology” and teaches it along with Human Resource Management, Business Ethics, Leadership and Change Management, Reward Management, People Dynamics in Organisations, People Management, Organisation Theory and Design, Performance Management, Industrial Relations, Applied Economics, Qualitative Research and Business Research Methods.

“Corporate Demons-Creating Catalyst Leaders” https://www.amazon.in/CORPORATE-DEMONS-Dr-Ajay-Gupta/dp/B0BJ73SJ5S), a book on organizational psychology and “The Handbook on Management Cases: A Practitioner’s View, Vol I”( https://www.amazon.in/dp/9355969007?ref=myi_title_dp) are published books. “Qualitative Methods & Data Analysis Using ATLAS.ti: A Comprehensive Researcher’s Manual” is an accepted and upcoming book by Springer, Nature. Cultures-The Hidden Truth and “The Handbook on Management Cases: A Practitioner’s View, Vol II” are other upcoming books.


  • Human Resource Management
  • Qualitative Research and ATLAS.ti


  • Email: ajay.gupta@ves.ac.in


  • Ph.D In Management and Labour Studies, Tata Institute of Social Sciences
  • Master in Management, Asian Institute of Management, Manila, Philippines
  • Master Degree in Public Personnel Management, Osmania University
  • Master Degree in Hindi, Osmania University
  • Bachelor Degree in Economics, Maths, Applied Maths, Osmania University
  • Diploma in Mechanical Engineering
Academic Affiliation:
  • Head, Centre of Excellence, Case Research and Development Centre
  • Associate Professor, Vivekanand Institute of Management Studies and Research (April 2015 - till date)
  • T.A. Pai Management Institute, Manipal (March 2012- March 2015)
  • Institute for Technology and Management, Kharghar (Jan 2010-March 2012)
  • IBSAR (June 2009- Dec 2010)

Professional Affiliation :
  • ATLAS.ti


  • People Management
  • Training and Development
  • Competency-based HRM (Human Resource Management)
  • Management of Change
  • Perspective Management
  • Business Ethics and Corporate Governance
  • Organizational Theory and Design
  • Business Research Methods
  • ATLAS.ti, Qualitative Assessment Software
  • Organizational Psychology


Area of Research

  • Employee Morale and Motivation
  • Management Practices
  • Organisation Culture and Trust
  • Qualitative Research Methodology with ATLAS.ti
  • People Dynamics in Organisations
  • Leadership and Change Management
  • Industrial Relations
  • Applied Economics

Current Research

  • Middle Managers Morale
  • Management Practices
  • Organisational Practices across Sectors
  • Off the Record Practices



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Research Paper

  • A Qualitative Study of Management Practices & Influence on Middle Managers’ Morale in Public Sector Banks Using ATLAS.ti Link
  • Gupta, A.K. (2017). “Restoring Leadership through Leadership Action”. Journal of Development Studies (ISSN: 2229-7561), Volume 10, Issue 1.
  • Gupta, A.K. (2017). “Book Review of Recognizing and Rewarding Employees”. Journal of Development Studies (ISSN: 2229-7561), Volume 10, Issue 4.
  • Gupta, A. K, (2017). “Challenges in Management Higher Education System”. International Journal of Applied Services Marketing Perspective (ISSN No. (Print) 2279-0977, (online): 2279-0985. Vol. 6, Number 2.
  • Gupta, A.K. (2014). “Leadership Change at Wipro: CEO’s to CEO”. International journal of Business Insights and Transformation (ISSN: 0974:5974), Volume 7, Issue 2, 52-61.
  • Gupta, A.K. (2016). “Meru Cabs: Management Leadership and Strategy.” Supply chain pulse (ISSN: 0975:7015), Volume 7, Issue 5.

Publications in Book Chapters/Others

  • Corporate Demons- Creating Catalyst Leaders
  • The Handbook on Management Cases- A Practitioner’s View Vol I
  • Corporate Demons: Inspiring Catalyst Leaders
  • Cutures: The Hidden Truth
  • Management Case Incidences and Solutions

Working Papers

  • A Qualitative Study of Determinants of Middle Managers' Morale
  • Management Practices Influencing Employee Morale


  • Conducted ATLAS.ti workshop in National Law University, Delhi
  • Asian Conference of Psychology and Behavioral Sciences, Kobe, Japan
  • ATLAS.ti User Conference, Berlin, Germany

Work in Committees and Groups

  • Disciplinary Committee
  • VESIM Behavioural Lab
  • Human Resource Committee
  • Case Research and Development Centre
  • Research Council Committee

  • Consulting


    • Governing Body Committee

    Custom Programs

    • People Analytics for professional in Human Resources, Organisation Development, and Change Management

    Speaking Engagements

    • Tata Institute of Social Sciences
    • National Law University and Banasthali University
    • Tata Institute of Social Sciences

    Awards and Honours

    • International Institute of Population Science
    • The University of Cartagena, Spain
    • NITIE, Mumbai
    • The University of British Columbia, Canada
    • Erasmus Mundus Europe Asia Scholarship at University of Milan, Italy for 09 months, coordinated by Lund University, Sweden
    • Professional ATLAS.ti Senior Trainer and Consultant (ATLAS.ti Consultant)
    • Chaired session at Asian Conference of Psychology and Behavioural Sciences, at Kobe, Japan (Conference Program)
    • Received the best paper award at 11th International Conference, Jaipur, India
    • MBTI certified Trainer


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