Introduction: The Rise of Gen-Z Women in Entrepreneurship
There is a steady rise in women entrepreneurship India, driven by Gen-Z women who are choosing innovation, independence, and leadership.
Reports show that women now lead over 20% of MSMEs in the country. Gen-Z…
You see brands everywhere. You see ads, reels, emails, and offers every day. But you rarely stop to think why you click on one ad and ignore another. That is where consumer behaviour in marketing becomes powerful.
If you plan a career…
Sony Aidasani, Vivekanand PGDM alumni (Batch 2014-16), now working as Learning Design and Operations Manager at Cognigix Digital Learning Pvt Ltd. She shares how Vivekanand PGDM program’s practical learning, industry exposure, and supportive faculty helped her build the skills confidence and mindset…
Business success depends on more than strategy and profits. Modern organizations demand leaders who act with integrity and responsibility. Modern business demands transparency, accountability, and trust. Business ethics form the foundation of these expectations.
Students entering management often ask an important question:…
A 2026 Aspirant’s Guide, with Vivekanand Business School as a Case in Point If you’re planning to pursue a PGDM in 2026, you’ve likely encountered glossy brochures, bold placement headlines, and repeated claims of being “industry-ready.” Amid this noise, a set of…
Introduction
Hi reader, let’s get to a really honest conversation today. If you are considering a PGDM degree in 2026, set all marketing claims aside for a moment. There is one element that must sit at the very top of your…
Unpredictable situations demand stronger leadership. Markets shift. Customer demand changes. Regulations evolve. Economic cycles tighten. Every year, over 60 percent of businesses face at least one major disruption. Many struggle because they lack structured crisis management in business.
Strong leaders perform in…
Marketing has evolved. You no longer depend only on creativity. You depend on clarity. Marketing decisions now depend heavily on clear and reliable data. Reports show that over 70 percent of marketing leaders invest in analytics to stay competitive. You need clear…
Work has changed faster in the last five years than in the previous twenty. You now lead teams that operate across cities and time zones. The hybrid work model stands at the center of this transformation. Organizations across India and the world…
Modern leadership is less about authority and more about understanding people. You now see a clear shift toward empathetic leadership that values people as much as performance. Organizations today face rapid change, workforce diversity, and rising expectations from employees. These realities demand…