Today's branding is not merely about market share, logos, or color - today's branding is about soul. And storytelling is how that soul speaks. Some brands don’t just stay in our minds, they stay in our memories. That’s because they’re not merely…
During one of my Digital Marketing lectures this semester, I was introduced to the fascinating concept of how Artificial Intelligence (AI) is changing the marketing world. What caught my attention the most was the concept of “AI-powered personalization”—a strategy that makes every…
When I first heard the word Artificial Intelligence, I pictured robots, science fiction, and those futuristic movies where machines take over. Honestly, I never thought AI would be such a normal part of my everyday life. Yet here we are I unlock…
From January 27 to February 10, 2025, I had the honour to participate in the social immersion programme Yuva for Seva through Vivekananda Business School, where I worked closely with the Jayashree Foundation in Nerul. What started as a three-week initiative quickly…
By- Arunjai Agarwal (SIMS Pune)
According to a report by Epsilon, 80% of consumers are more likely to make a purchase when brands offer personalized experiences. The rapid development in the digital landscape of today has AI, VR, and Blockchain continuously reinventing…
In today's rapidly evolving digital landscape, technology is redefining marketing and business practices. Emerging technologies are transforming how we interact with customers, make decisions, and build trust. This blog explores the impact of these advancements and how they are reshaping the future…
In an era where digital transformation is no longer optional, businesses are turning to disruptive technologies to redefine their marketing strategies. Technologies such as Artificial Intelligence (AI), Big Data, Blockchain, and Virtual Reality (VR) are not only enhancing marketing efforts but are…
Sometimes, the best lessons don’t come from textbooks—they come from real situations that push you to act, decide, and lead. That’s exactly what happened when we got the chance to be part of the Business Analytics and Smart Cities Conference at Vivekanand…
As a part of my journey at Vivekanand Business School (VBS Mumbai) during the PGDM program, I often reflected on moments of failure and what they truly meant. Did you ever lose or faced defeat in a competition/event/business/election?
If yes, did…
Quoting Jack Harris, “Mental illnesses are a thing. They’re real, and they are very present. And we need to talk about them.” We’ve also witnessed many individuals talk about the severity of mental health problems and share stories of their own battles…