Today's branding is not merely about market share, logos, or color - today's branding is about soul. And storytelling is how that soul speaks. Some brands don’t just stay in our minds, they stay in our memories. That’s because they’re not merely…
During one of my Digital Marketing lectures this semester, I was introduced to the fascinating concept of how Artificial Intelligence (AI) is changing the marketing world. What caught my attention the most was the concept of “AI-powered personalization”—a strategy that makes every…
When I first heard the word Artificial Intelligence, I pictured robots, science fiction, and those futuristic movies where machines take over. Honestly, I never thought AI would be such a normal part of my everyday life. Yet here we are I unlock…
From January 27 to February 10, 2025, I had the honour to participate in the social immersion programme Yuva for Seva through Vivekananda Business School, where I worked closely with the Jayashree Foundation in Nerul. What started as a three-week initiative quickly…
As a management educator, I’ve seen how the world of business has transformed in the last decade. Data, technology, and innovation have become the backbone of every industry. For students pursuing a Post Graduate Diploma in Management (PGDM), this shift means one…
Aashish Jha (PGDM Batch 2021–2023), now serving as an SME and LAP RM at CSB Bank Ltd., reflects on his time at VBS and how it influenced his professional growth.
Which part of the PGDM journey at Vivekanand influenced you the…
Apoorva Nadkarni (PGDM Batch 2021–2023) began her journey as a Credit Analyst at Unity Small Finance Bank and now works as an Assistant Manager. She reflects on how her PGDM experience at Vivekanand helped her build the skills, confidence, and industry readiness…
Sudhanshu Singh (PGDM – Batch of 2018–2020) is currently working as a Business Manager at Publicis Media. Here’s a look at his career journey and the experiences that helped him reach this role.
Which part of the PGDM journey at Vivekanand…
Still trying to figure out which B-school is the right fit for your goals? Let us make it easier. Here’s why Vivekanand Business School (VBS) stands out as one of the top PGDM colleges in Mumbai—and why it might just be the…
Insights from Vivekanand Business School’s Career Development Approach Completing your PGDM — especially at a place like Vivekanand Business School (VBS) Mumbai — is a proud milestone. But there’s one moment that often defines the early professional journey more than the degree…