{"id":1125,"date":"2025-09-19T17:35:27","date_gmt":"2025-09-19T17:35:27","guid":{"rendered":"https:\/\/vbs.ves.ac.in\/blogs\/?p=1125"},"modified":"2025-12-12T18:35:18","modified_gmt":"2025-12-12T18:35:18","slug":"the-art-of-storytelling-in-branding-where-culture-comes-alive-and-brands-take-a-heart","status":"publish","type":"post","link":"https:\/\/vbs.ves.ac.in\/blogs\/the-art-of-storytelling-in-branding-where-culture-comes-alive-and-brands-take-a-heart\/","title":{"rendered":"The Art of Storytelling in Branding: Where Culture Comes Alive and Brands Take a Heart"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Today’s branding is not merely about market share, logos, or color – today’s branding is about soul. And storytelling is how that soul speaks. Some brands don\u2019t just stay in our minds, they stay in our memories. That\u2019s because they\u2019re not merely recognized; they\u2019re felt. Viewed through a creative lens, stories become more than just marketing tools, they\u2019re canvases where each brushstroke of culture adds meaning. From a psychological viewpoint, stories hold more power than facts because they speak to how we process emotion and identity. And through a branding lens, the real magic lies in making commerce feel like culture. <\/span><\/p>\n

Storytelling, in this sense, is less about strategy and more about humanity. It is about acknowledging that people don\u2019t buy products, they buy meaning. When you drink a cup of tea, you\u2019re not just tasting leaves infused in water,you\u2019re tasting mornings shared with family, long conversations, and the comfort of something familiar. The brand that learns to wrap itself in such meaning doesn\u2019t have to demand attention, it earns it effortlessly.\u00a0<\/span><\/p>\n

When a brand tells a story rooted in shared emotion, it doesn\u2019t just market – it connects. It becomes part of dinner-table conversations, of memories passed down through generations, even part of revolutions. Think of how Paper Boat doesn\u2019t just sell beverages, but\u00a0 the scent of summer afternoons and the sound of school bells. Or how FabIndia doesn\u2019t just offer apparel,it weaves the pulse of Indian artisans into every thread.\u00a0<\/span><\/p>\n

Amul, for instance, has managed for decades to stay relevant not only by selling butter but by telling India\u2019s story in tiny, witty, and often cheeky slices. Each topical cartoon mirrors what the country is talking about, laughing at, or worried over. This isn\u2019t branding in the traditional sense, it\u2019s storytelling that keeps pace with culture, reminding us that sometimes the simplest narratives are the strongest.\u00a0<\/span><\/p>\n

The best stories begin with truth. Often, it\u2019s a story of struggle of not fitting in, of standing up against odds, of daring to be different. And then comes hope – a solution, a spark, a promise. This arc from crisis to hope isn\u2019t just a clever narrative tool, it mirrors the rhythm of our lives. And when brands tap into that rhythm, they don\u2019t have to shout, they speak straight to the heart.\u00a0<\/span><\/p>\n

Culture makes that connection even stronger. It brings familiarity, flavor, and identity. Culture isn\u2019t a trend – it\u2019s the truth. It\u2019s the diya that lights up an ad. It\u2019s the saree that flows in slow motion. When brands honor culture not as a costume but as a core, they gain something priceless: belonging.\u00a0\u00a0\u00a0<\/span><\/p>\n

Belonging, after all, is what we all seek, whether in a family, a community, or a brand. When people say \u201cthis feels like me,\u201d or \u201cthis feels like us,\u201d the bond goes beyond transaction. Think of Cadbury Dairy Milk\u2019s long-running campaigns, those ads never simply say \u201cbuy chocolate.\u201d They whisper: \u201ccelebrate, share, and sweeten your moments.\u201d That\u2019s the essence of cultural storytelling, transforming an ordinary product into an extraordinary ritual.\u00a0<\/span><\/p>\n

But belonging isn\u2019t manufactured overnight. It comes when brands truly listen. It comes when they understand the values people live by, the traditions they celebrate, and the rituals that give meaning to daily life. In India, festivals are not just occasions, they are collective stories waiting to be told. A simple advertisement during Diwali can either be about selling discounts, or it can be about lighting hope, something that makes people pause, smile, and whisper, \u201cThat feels like us.\u201d\u00a0<\/span><\/p>\n

Today, we live in a world where brands don\u2019t just tell stories, people do. We tweet them, reel them, remix and reimagine them. And in this age of participation, authenticity is everything. A brand\u2019s story is no longer what it says about itself, but what people feel about it, and choose to share.\u00a0<\/span><\/p>\n

This participatory culture is both a challenge and an opportunity. For brands, it means surrendering some control and embracing the unpredictability of how stories spread. But it also means stories can reach further than ever before, into global conversations, across communities, and into the hands of individuals who make them their own. The story no longer belongs to the brand alone, it belongs to everyone who carries it forward.\u00a0<\/span><\/p>\n

As we step into the future, not just as marketers, but as wordsmiths of a new era, let\u2019s not forget the power we hold. A good campaign might sell a product. But a great story? That can spark a movement. That can move people. And once you connect with someone on an emotional level, you become unforgettable.\u00a0<\/span><\/p>\n

Because ultimately, branding isn\u2019t about being noticed\u2014it\u2019s about being remembered.\u00a0 <\/span>
<\/span>
<\/span>At the same time, storytelling is not just a lesson for marketers but also for students stepping into the world of business. Institutions like <\/span>Vivekanand Business School, Mumbai<\/i><\/b><\/a>,<\/b> counted among the best B-schools in Mumbai, train future leaders to understand that brand-building goes beyond data and campaigns. Through the <\/span>Vivekanand PGDM<\/span><\/i> program, students experience how culture and stories shape consumer behavior. <\/span>Life at VBS<\/span><\/i> is filled with projects, festivals, and real-world learning that mirror how stories influence connections. This is where students don\u2019t just study management; they learn how meaning, culture, and belonging can transform a brand into a legacy. And that\u2019s why many aspiring professionals choose VBS\u2014not just for academics, but for an environment that truly brings branding to life.<\/span><\/p>\n

Riya Thakur<\/b><\/p>\n

Batch 2023-2025<\/span><\/p>\n

<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Today’s branding is not merely about market share, logos, or color – today’s branding is about soul. And storytelling is how that soul speaks. Some brands don\u2019t just stay in our minds, they stay in our memories. That\u2019s because they\u2019re not merely…<\/p>\n","protected":false},"author":2,"featured_media":1133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-student-life"],"yoast_head":"\nPower of Storytelling in Branding \u2013 VBS<\/title>\n<meta name=\"description\" content=\"Storytelling in branding goes beyond logos and ads it creates culture, emotion, and belonging. Learn how powerful stories make brands memorable and timeless.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vbs.ves.ac.in\/blogs\/the-art-of-storytelling-in-branding-where-culture-comes-alive-and-brands-take-a-heart\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Power of Storytelling in Branding \u2013 VBS\" \/>\n<meta property=\"og:description\" content=\"Storytelling in branding goes beyond logos and ads it creates culture, emotion, and belonging. Learn how powerful stories make brands memorable and timeless.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vbs.ves.ac.in\/blogs\/the-art-of-storytelling-in-branding-where-culture-comes-alive-and-brands-take-a-heart\/\" \/>\n<meta property=\"og:site_name\" content=\"Blogs | Vivekanand Business School\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-19T17:35:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-12T18:35:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vbs.ves.ac.in\/blogs\/wp-content\/uploads\/2025\/09\/Picture1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"524\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"VBS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"VBS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vbs.ves.ac.in\/blogs\/the-art-of-storytelling-in-branding-where-culture-comes-alive-and-brands-take-a-heart\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vbs.ves.ac.in\/blogs\/the-art-of-storytelling-in-branding-where-culture-comes-alive-and-brands-take-a-heart\/\"},\"author\":{\"name\":\"VBS\",\"@id\":\"https:\/\/vbs.ves.ac.in\/blogs\/#\/schema\/person\/df9d0d5f4a73233c15a4535da59218a8\"},\"headline\":\"The Art of Storytelling in Branding: Where Culture Comes Alive and Brands Take a Heart\",\"datePublished\":\"2025-09-19T17:35:27+00:00\",\"dateModified\":\"2025-12-12T18:35:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vbs.ves.ac.in\/blogs\/the-art-of-storytelling-in-branding-where-culture-comes-alive-and-brands-take-a-heart\/\"},\"wordCount\":951,\"publisher\":{\"@id\":\"https:\/\/vbs.ves.ac.in\/blogs\/#organization\"},\"image\":{\"@id\":\"https:\/\/vbs.ves.ac.in\/blogs\/the-art-of-storytelling-in-branding-where-culture-comes-alive-and-brands-take-a-heart\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vbs.ves.ac.in\/blogs\/wp-content\/uploads\/2025\/09\/Picture1-1.png\",\"articleSection\":[\"Student Life\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vbs.ves.ac.in\/blogs\/the-art-of-storytelling-in-branding-where-culture-comes-alive-and-brands-take-a-heart\/\",\"url\":\"https:\/\/vbs.ves.ac.in\/blogs\/the-art-of-storytelling-in-branding-where-culture-comes-alive-and-brands-take-a-heart\/\",\"name\":\"Power of Storytelling in Branding \u2013 VBS\",\"isPartOf\":{\"@id\":\"https:\/\/vbs.ves.ac.in\/blogs\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vbs.ves.ac.in\/blogs\/the-art-of-storytelling-in-branding-where-culture-comes-alive-and-brands-take-a-heart\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vbs.ves.ac.in\/blogs\/the-art-of-storytelling-in-branding-where-culture-comes-alive-and-brands-take-a-heart\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vbs.ves.ac.in\/blogs\/wp-content\/uploads\/2025\/09\/Picture1-1.png\",\"datePublished\":\"2025-09-19T17:35:27+00:00\",\"dateModified\":\"2025-12-12T18:35:18+00:00\",\"description\":\"Storytelling in branding goes beyond logos and ads it creates culture, emotion, and belonging. Learn how powerful stories make brands memorable and timeless.\",\"breadcrumb\":{\"@id\":\"https:\/\/vbs.ves.ac.in\/blogs\/the-art-of-storytelling-in-branding-where-culture-comes-alive-and-brands-take-a-heart\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vbs.ves.ac.in\/blogs\/the-art-of-storytelling-in-branding-where-culture-comes-alive-and-brands-take-a-heart\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vbs.ves.ac.in\/blogs\/the-art-of-storytelling-in-branding-where-culture-comes-alive-and-brands-take-a-heart\/#primaryimage\",\"url\":\"https:\/\/vbs.ves.ac.in\/blogs\/wp-content\/uploads\/2025\/09\/Picture1-1.png\",\"contentUrl\":\"https:\/\/vbs.ves.ac.in\/blogs\/wp-content\/uploads\/2025\/09\/Picture1-1.png\",\"width\":524,\"height\":350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vbs.ves.ac.in\/blogs\/the-art-of-storytelling-in-branding-where-culture-comes-alive-and-brands-take-a-heart\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/vbs.ves.ac.in\/blogs\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Art of Storytelling in Branding: Where Culture Comes Alive and Brands Take a Heart\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vbs.ves.ac.in\/blogs\/#website\",\"url\":\"https:\/\/vbs.ves.ac.in\/blogs\/\",\"name\":\"Blogs | Vivekanand Business School\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/vbs.ves.ac.in\/blogs\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/vbs.ves.ac.in\/blogs\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/vbs.ves.ac.in\/blogs\/#organization\",\"name\":\"Blogs | Vivekanand Business School\",\"url\":\"https:\/\/vbs.ves.ac.in\/blogs\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vbs.ves.ac.in\/blogs\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/vbs.ves.ac.in\/blogs\/wp-content\/uploads\/2025\/02\/cropped-vbs-new-logo.png\",\"contentUrl\":\"https:\/\/vbs.ves.ac.in\/blogs\/wp-content\/uploads\/2025\/02\/cropped-vbs-new-logo.png\",\"width\":985,\"height\":324,\"caption\":\"Blogs | Vivekanand Business School\"},\"image\":{\"@id\":\"https:\/\/vbs.ves.ac.in\/blogs\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/vbs.ves.ac.in\/blogs\/#\/schema\/person\/df9d0d5f4a73233c15a4535da59218a8\",\"name\":\"VBS\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vbs.ves.ac.in\/blogs\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/600413056438cc03205e0a3a1b833e359a42165522bd21f30455f2957c23b779?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/600413056438cc03205e0a3a1b833e359a42165522bd21f30455f2957c23b779?s=96&d=mm&r=g\",\"caption\":\"VBS\"},\"url\":\"https:\/\/vbs.ves.ac.in\/blogs\/author\/seoadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Power of Storytelling in Branding \u2013 VBS","description":"Storytelling in branding goes beyond logos and ads it creates culture, emotion, and belonging. Learn how powerful stories make brands memorable and timeless.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vbs.ves.ac.in\/blogs\/the-art-of-storytelling-in-branding-where-culture-comes-alive-and-brands-take-a-heart\/","og_locale":"en_US","og_type":"article","og_title":"Power of Storytelling in Branding \u2013 VBS","og_description":"Storytelling in branding goes beyond logos and ads it creates culture, emotion, and belonging. Learn how powerful stories make brands memorable and timeless.","og_url":"https:\/\/vbs.ves.ac.in\/blogs\/the-art-of-storytelling-in-branding-where-culture-comes-alive-and-brands-take-a-heart\/","og_site_name":"Blogs | Vivekanand Business School","article_published_time":"2025-09-19T17:35:27+00:00","article_modified_time":"2025-12-12T18:35:18+00:00","og_image":[{"width":524,"height":350,"url":"https:\/\/vbs.ves.ac.in\/blogs\/wp-content\/uploads\/2025\/09\/Picture1-1.png","type":"image\/png"}],"author":"VBS","twitter_card":"summary_large_image","twitter_misc":{"Written by":"VBS","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vbs.ves.ac.in\/blogs\/the-art-of-storytelling-in-branding-where-culture-comes-alive-and-brands-take-a-heart\/#article","isPartOf":{"@id":"https:\/\/vbs.ves.ac.in\/blogs\/the-art-of-storytelling-in-branding-where-culture-comes-alive-and-brands-take-a-heart\/"},"author":{"name":"VBS","@id":"https:\/\/vbs.ves.ac.in\/blogs\/#\/schema\/person\/df9d0d5f4a73233c15a4535da59218a8"},"headline":"The Art of Storytelling in Branding: Where Culture Comes Alive and Brands Take a Heart","datePublished":"2025-09-19T17:35:27+00:00","dateModified":"2025-12-12T18:35:18+00:00","mainEntityOfPage":{"@id":"https:\/\/vbs.ves.ac.in\/blogs\/the-art-of-storytelling-in-branding-where-culture-comes-alive-and-brands-take-a-heart\/"},"wordCount":951,"publisher":{"@id":"https:\/\/vbs.ves.ac.in\/blogs\/#organization"},"image":{"@id":"https:\/\/vbs.ves.ac.in\/blogs\/the-art-of-storytelling-in-branding-where-culture-comes-alive-and-brands-take-a-heart\/#primaryimage"},"thumbnailUrl":"https:\/\/vbs.ves.ac.in\/blogs\/wp-content\/uploads\/2025\/09\/Picture1-1.png","articleSection":["Student Life"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/vbs.ves.ac.in\/blogs\/the-art-of-storytelling-in-branding-where-culture-comes-alive-and-brands-take-a-heart\/","url":"https:\/\/vbs.ves.ac.in\/blogs\/the-art-of-storytelling-in-branding-where-culture-comes-alive-and-brands-take-a-heart\/","name":"Power of Storytelling in Branding \u2013 VBS","isPartOf":{"@id":"https:\/\/vbs.ves.ac.in\/blogs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vbs.ves.ac.in\/blogs\/the-art-of-storytelling-in-branding-where-culture-comes-alive-and-brands-take-a-heart\/#primaryimage"},"image":{"@id":"https:\/\/vbs.ves.ac.in\/blogs\/the-art-of-storytelling-in-branding-where-culture-comes-alive-and-brands-take-a-heart\/#primaryimage"},"thumbnailUrl":"https:\/\/vbs.ves.ac.in\/blogs\/wp-content\/uploads\/2025\/09\/Picture1-1.png","datePublished":"2025-09-19T17:35:27+00:00","dateModified":"2025-12-12T18:35:18+00:00","description":"Storytelling in branding goes beyond logos and ads it creates culture, emotion, and belonging. Learn how powerful stories make brands memorable and timeless.","breadcrumb":{"@id":"https:\/\/vbs.ves.ac.in\/blogs\/the-art-of-storytelling-in-branding-where-culture-comes-alive-and-brands-take-a-heart\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vbs.ves.ac.in\/blogs\/the-art-of-storytelling-in-branding-where-culture-comes-alive-and-brands-take-a-heart\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vbs.ves.ac.in\/blogs\/the-art-of-storytelling-in-branding-where-culture-comes-alive-and-brands-take-a-heart\/#primaryimage","url":"https:\/\/vbs.ves.ac.in\/blogs\/wp-content\/uploads\/2025\/09\/Picture1-1.png","contentUrl":"https:\/\/vbs.ves.ac.in\/blogs\/wp-content\/uploads\/2025\/09\/Picture1-1.png","width":524,"height":350},{"@type":"BreadcrumbList","@id":"https:\/\/vbs.ves.ac.in\/blogs\/the-art-of-storytelling-in-branding-where-culture-comes-alive-and-brands-take-a-heart\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/vbs.ves.ac.in\/blogs\/"},{"@type":"ListItem","position":2,"name":"The Art of Storytelling in Branding: Where Culture Comes Alive and Brands Take a Heart"}]},{"@type":"WebSite","@id":"https:\/\/vbs.ves.ac.in\/blogs\/#website","url":"https:\/\/vbs.ves.ac.in\/blogs\/","name":"Blogs | Vivekanand Business School","description":"","publisher":{"@id":"https:\/\/vbs.ves.ac.in\/blogs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vbs.ves.ac.in\/blogs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/vbs.ves.ac.in\/blogs\/#organization","name":"Blogs | Vivekanand Business School","url":"https:\/\/vbs.ves.ac.in\/blogs\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vbs.ves.ac.in\/blogs\/#\/schema\/logo\/image\/","url":"https:\/\/vbs.ves.ac.in\/blogs\/wp-content\/uploads\/2025\/02\/cropped-vbs-new-logo.png","contentUrl":"https:\/\/vbs.ves.ac.in\/blogs\/wp-content\/uploads\/2025\/02\/cropped-vbs-new-logo.png","width":985,"height":324,"caption":"Blogs | Vivekanand Business School"},"image":{"@id":"https:\/\/vbs.ves.ac.in\/blogs\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/vbs.ves.ac.in\/blogs\/#\/schema\/person\/df9d0d5f4a73233c15a4535da59218a8","name":"VBS","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vbs.ves.ac.in\/blogs\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/600413056438cc03205e0a3a1b833e359a42165522bd21f30455f2957c23b779?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/600413056438cc03205e0a3a1b833e359a42165522bd21f30455f2957c23b779?s=96&d=mm&r=g","caption":"VBS"},"url":"https:\/\/vbs.ves.ac.in\/blogs\/author\/seoadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/vbs.ves.ac.in\/blogs\/wp-json\/wp\/v2\/posts\/1125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vbs.ves.ac.in\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vbs.ves.ac.in\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vbs.ves.ac.in\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vbs.ves.ac.in\/blogs\/wp-json\/wp\/v2\/comments?post=1125"}],"version-history":[{"count":8,"href":"https:\/\/vbs.ves.ac.in\/blogs\/wp-json\/wp\/v2\/posts\/1125\/revisions"}],"predecessor-version":[{"id":1271,"href":"https:\/\/vbs.ves.ac.in\/blogs\/wp-json\/wp\/v2\/posts\/1125\/revisions\/1271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vbs.ves.ac.in\/blogs\/wp-json\/wp\/v2\/media\/1133"}],"wp:attachment":[{"href":"https:\/\/vbs.ves.ac.in\/blogs\/wp-json\/wp\/v2\/media?parent=1125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vbs.ves.ac.in\/blogs\/wp-json\/wp\/v2\/categories?post=1125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vbs.ves.ac.in\/blogs\/wp-json\/wp\/v2\/tags?post=1125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}