Business & Ethics don’t go hand in hand, A myth or a fact? Ethics is knowing the basic difference between what is right to do and what we have a right to do. In today’s time of competition, immense pressure it becomes…

Business and Ethics: The ideal combination After attending my fair share of E-Talks, webinars, etc. by the industry professionals and entrepreneurs, I have concluded that there is a favorite question that the audience likes to ask time and again. If you've come…

Krushna Pednekar BUDGET 2020 which was announced by Nirmala Sitharaman on 1st February 2020, has mentioned, that the Government will sell a part of its holdings in Life Insurance Corporation of India (LIC). The Budget day has some highlighted points which include…

In recent times, Business Analytics has been booming. It has made its way into each area and vertical of business such as Marketing, Finance, Media, Human Resources, E-Commerce, etc. It has become imperative to understand and analyze the information and data available…

“Humour in advertising is like a gun in the hands of a child. You have to know how to use it. Otherwise, it can blow up on you.” (Miller, 1992) As the new era of digitalization continues to evolve and grow, modern…

Gone are the days when people used to actually get out there for Shopping. A new era of online shopping has pounced on the traditional markets and traditional ways of shopping. Earlier days there was a fear of buying without feeling and…

Every generation of workers has developed a distinct culture in the workplace, from baby boomers to millennials. The population is increasingly changing into a more youthful cohort, amid the sustained growth of Gen Z workers (or post-millennials). When these individuals start working…

HISTORY has witnessed, moments of crisis and uncertainty that have invigorated new innovations. It has created a shift in the views on what matters most to people. The 1918 influenza pandemic led to the popularization of the usage of the telephone. And…

Yashna Bhagchandani Ethics is basically the morals, values or principles that govern our behaviour and have a conscious about it towards our society. Ethics are the religious beliefs and what the law needs to do. It comprises of standard of behaviour our…

As marketers, the first instinct is to create a campaign that mitigates the risk in planning and executing the campaign idea. But, sometimes, taking the plunge is all it takes to land in the right place and capture everyone's attention. They may…