Marketing is the cornerstone of every successful business. It drives customer engagement, builds brand loyalty, and ultimately leads to revenue generation. With the ever-evolving landscape of digital and traditional marketing, businesses require skilled professionals who can navigate this complex environment and develop…
As a fresh graduate embarking on your professional journey, one of the first big decisions you'll face is whether to join a startup or a multinational corporation (MNC). Both paths offer unique opportunities and challenges that will shape your career trajectory. This…
The cutthroat world of business demands sharp communication skills. Business schools like Vivekanand Business School (VBS) are on the front lines, shaping future leaders. VBS equips PGDM students with the communication tools they need to conquer complex challenges, forge strong relationships, and…
Deciding to pursue an MBA degree is a significant step in shaping your career. However, choosing the right specialization can be equally crucial. With a plethora of options like Marketing, Finance, Human Resources (HR), Operations, Business Analytics, Retail, Hospitality, and Entrepreneurship, the…
Embarking on a career in Supply Chain Management (SCM) necessitates a thorough understanding of intricate logistics procedures, sourcing and procurement methods, inventory management strategies, distribution channels and managing reverse logistics. This multifaceted profession accomplishes the smooth flow of commodities, services, and information…
By- Arunjai Agarwal (SIMS Pune)
According to a report by Epsilon, 80% of consumers are more likely to make a purchase when brands offer personalized experiences. The rapid development in the digital landscape of today has AI, VR, and Blockchain continuously reinventing…
In today's rapidly evolving digital landscape, technology is redefining marketing and business practices. Emerging technologies are transforming how we interact with customers, make decisions, and build trust. This blog explores the impact of these advancements and how they are reshaping the future…
In an era where digital transformation is no longer optional, businesses are turning to disruptive technologies to redefine their marketing strategies. Technologies such as Artificial Intelligenc (AI), Big Data, Blockchain, and Virtual Reality (VR) are not only enhancing marketing efforts but are…
Dr. Sushma Verma
At first sight, it is pretty difficult to imagine any silver lining amidst Pandemic of this magnitude. This Pandemic is having a devastating impact on all sectors including higher education. Sudden change in all academic schedules, students leaving campuses…
Mr. K V Ramakrishnan
The COVID-19 pandemic is set to revolutionise the globe sooner than we know. The way our governments, institutions and people think and function, will radically change in the longer term. This virus has not spared any segment of…