Introduction
A Post-Graduate Diploma in Management (PGDM) is a two-year, full-time program that equips students with the latest knowledge and skills in the field of management. PGDM programs are designed to help students understand how to tackle real-world business problems and make informed decisions.
Every Specialization offered by VBS focuses on Business Analytics, as the institute aims to provide students with knowledge in cutting-edge and advanced learning skills & has a centre of excellence in the field of Analytics considering the growing demand for the post of Analysts in the corporate world. The PGDM program covers five specializations: Business Analytics, Banking & Finance, Marketing, Operations & Supply Chain Management, and Human Resources. The curriculum of each specialization has been designed to meet industry needs in emerging disciplines. With an Innovative approach, VBS focuses on the holistic development of the students by following the Learning-by-Doing approach and has introduced multiple activities that introduce the students to real life situations and prepare them for a corporate journey, thus giving students a competitive edge over their peers. In this article, we will explore the interesting career prospects in each domain.
Career Prospects in Business Analytics
Business Analytics is a rapidly expanding field that merges elements of business, statistics, and computer science to support Organizations in making data-driven decisions. It involves collecting, cleaning, analyzing, and interpreting large amounts of data to uncover insights that can inform business strategy and decision-making. Business Analytics professionals use various tools, techniques, and methods to convert data into actionable insights that can help organizations make informed decisions. Therefore, The Post Graduate Diploma in Management in Business Analytics at Vivekanand Business School also provides training in Statistical Programming Languages like R Programming and Python and Software/Tools like SQL, Excel, Hadoop, Tableau and MongoDB and provides a Certification on Artificial Intelligence & Machine Learning.
Job Roles and Responsibilities:
Some of the key roles in the field of Business Analytics include Business Analysts, Data Analysts, and Data Scientists. These professionals help organizations collect, process, and analyze data to identify trends, patterns, and insights. They also help companies make informed decisions by providing data-driven recommendations.
The responsibilities of a Business Analytics professional may include:
Collecting, cleaning, and analyzing large amounts of data to uncover insights and trends.
Interpreting data and presenting findings in a clear and concise manner to stakeholders.
Developing predictive models and algorithms to forecast future trends and patterns.
Designing and implementing data tracking and measurement systems to monitor performance and make data-driven decisions.
Collaborating with other departments, such as marketing and finance, to identify areas for improvement and provide data-driven solutions.
Companies Hiring Business Analysts in India:
There are several leading Indian Companies that hire Business Analysts, including Accenture, TATA Consultancy Services (TCS), Infosys, Wipro, HCL Technologies, Tech Mahindra, Capgemini, Cognizant, Deloitte, and KPMG. These Companies provide a wide range of services, including consulting, technology, and outsourcing services.
Salary Range and Growth Opportunities:
The salary range for Business Analytics professionals varies depending on the No. of years of experience, location, and industry. On average, entry-level Business Analysts in India can expect to earn a salary of around 7 to 12 lakhs per year. With experience and skill development, the salary range can go up to 20 lakhs or more per year.
Career Prospects in Banking & Finance
Banking & Finance is a crucial industry that involves managing money and financial resources for individuals, organizations, and governments. The field encompasses various areas such as investment banking, corporate finance, risk management, and financial regulation. Considering the growing demand in the banking as well as the financial sector, Vivekanand Business School’s PGDM in Banking & Finance specialization additionally provides Certifications by IIBF (Indian Institute of Banking & Finance) & NSE (National Stock Exchange) that would give a great career edge to the students after the completion of the program.
Job Roles and Responsibilities:
Some of the key roles in the field of Banking & Finance include Investment Bankers, Financial Analysts, Risk Managers, and Compliance Officers, etc. These professionals work to help organizations manage their financial resources, minimize risk, and ensure compliance with regulations.
Companies Hiring Banking & Finance Professionals:
There are several leading Indian companies that hire Banking & Finance professionals, including the major commercial banks, investment banks, and financial services firms. Some of the key players in the industry include HDFC Bank, ICICI Bank, Kotak Mahindra Bank, Axis Bank, and State Bank of India. VBS’s placement team has tied up with some major companies in the BFSI Sector for the opportunities of Internships & Final Placement
Salary Range and Growth Opportunities:
The average salary for a Banking & Finance professional in India ranges between 7 to 15 Lakhs INR per annum, with opportunities for growth and advancement based on experience and performance. With the continued growth of the economy and the increasing importance of financial management, the demand for Banking & Finance professionals is expected to remain strong in the coming years.
Career Prospects in Marketing
PGDM in Marketing helps in understanding process of creating, delivering, and exchanging offerings that have value for customers, clients, and society as a whole. It involves understanding consumer needs, creating and promoting products or services, and building relationships with customers. The PGDM Program at Vivekanand Business School with a Marketing specialization also provides Certification in Digital Marketing and 3 Google Certifications that will transform students as marketing managers and job-ready since Day 1.
Job Roles and Responsibilities:
There are a variety of job roles in the field of marketing, including Product Managers, Marketing Managers, Brand Managers, Digital Marketing Specialists, and Market Researchers. These professionals work to develop and implement marketing strategies, analyse consumer data, and communicate with customers and stakeholders.
Companies Hiring Marketing Professionals:
There are many Indian companies that hire marketing professionals, including consumer goods companies, technology companies, advertising agencies, and consulting firms. Some of the key players in the industry include Procter & Gamble, Unilever, Amazon, and Flipkart.
Salary Range and Growth Opportunities:
The average salary for a Marketing professional in India ranges between 7 to 12 Lakhs INR per annum, with opportunities for growth and advancement based on experience and performance. The field of marketing is constantly evolving, and there is a growing demand for professionals with expertise in digital marketing, data analysis, and customer engagement. With the increasing importance of marketing in today’s business landscape, the demand for marketing professionals is expected to remain strong in the coming years.
Career Prospects in Operations and Supply Chain Management
Operations and Supply Chain Management deals with the efficient and effective management of the entire flow of goods and services, from procurement of raw materials to delivery of finished products to customers. It involves the coordination and management of various activities, including the production, transportation, storage, and distribution of goods and services. In order to increase students’ industrial exposure, Vivekanand Business School also organises software-based ERP workshops and field trips.
Job Roles and Responsibilities:
Professionals working in Operations and Supply Chain Management may hold job titles such as Operations Manager, Supply Chain Manager, Logistics Manager, Production Manager, and Inventory Manager. These professionals are responsible for optimizing the flow of goods and services, reducing costs, and improving efficiency and customer satisfaction.
Companies Hiring Operations and Supply Chain Management Professionals:
There is a high demand for professionals with expertise in Operations and Supply Chain Management, particularly in the manufacturing, retail, and logistics sectors. Some of the leading companies that hire Operations and Supply Chain Management professionals include Reliance Industries, Tata Motors, Hindustan Unilever Limited, Mahindra & Mahindra, and Amazon India.
Salary Range and Growth Opportunities:
The average salary for an Operations and Supply Chain Management professional in India ranges between 6 to 15 Lakhs INR per annum. With the growing importance of efficient and effective supply chain management in today’s globalized economy, there is a strong demand for professionals with expertise in this field. Additionally, the growth of e-commerce and the increasing complexity of supply chains are expected to drive demand for Operations and Supply Chain Management professionals in the coming years.
Career Prospects in Human Resource Management
Human Resource Management (HRM) is an integral part of any organization. It deals with the recruitment, training, development, and management of employees. The role of HRM has become increasingly complex in recent years with the rise of globalization and digital transformation. HRM professionals play a crucial role in ensuring that companies have the right talent in place to meet the challenges of today’s business environment. To cover the technical aspect of the specialization, The PGDM in HR Program at VBS also offers additional Analytics focused subjects and a Master Certification by SHRM, this will help students to bridge the gap between Students Skills and Industrial Demands.
Job Roles and Responsibilities:
Human Resource Management (HRM) professionals play a vital role in ensuring the smooth functioning of organizations by managing the recruitment, development, and welfare of employees. HRM professionals can work in various roles such as Human Resource Manager, Talent Acquisition Specialist, Training and Development Specialist, Employee Relations Specialist, and Compensation and Benefits Specialist. Human Resource Managers oversee the recruitment and management of employees and develop HR policies and procedures. Talent Acquisition Specialists are responsible for sourcing and hiring top talent for the organization. Training and Development Specialists design and implement training programs to help employees develop their skills. Employee Relations Specialists manage employee relations, resolve disputes and implement policies and procedures. Compensation and Benefits Specialists are responsible for designing and managing the company’s compensation and benefits programs.
Companies Hiring HR Professionals
There is a high scope for HR professionals in India, with many top companies in the country looking for talented and experienced individuals. Some of these companies include TATA Consultancy Services (TCS), Infosys, Wipro, Accenture, and HCL Technologies, among others.
Salary Range and Growth Opportunities
HR professionals in India can earn a competitive salary, with the average starting salary for an HR manager being around INR 6 to 8 Lakhs per annum. With experience, HR professionals can earn up to INR 15-17 Lakhs per annum or more. The demand for HR professionals is expected to continue to grow in the future, providing excellent career growth opportunities for individuals who pursue a career in HRM.
Conclusion
A Post Graduate Diploma in Management in Business Analytics, Banking and Finance, Marketing, Operations and Supply Chain Management, and Human Resources provides students with advanced knowledge and skills in these domains. In Business Analytics, professionals such as Business Analysts and Data Scientists use data to make informed business decisions. Banking and Finance professionals like Investment Bankers and Financial Analysts manage money and financial resources. Marketing professionals such as Product Managers and Brand Managers develop and implement marketing strategies. Operations and Supply Chain Management professionals deal with the flow of goods and services. Human Resources professionals handle the management of people in an organization. These careers offer good salaries, and growth opportunities and have high demand in India.
Hetaal Palan