Emerging trends in Business and Marketing – Post Covid-19.
OUR POST PANDEMIC WORLD
How many things did you notice changing in the world post covid-19? I am sure a lot. Covid-19 has changed the world upside down. It impacted every aspect of human life, an unprecedent challenge faced by humans. Let us see how certain elements affected humans post covid-19.
Business: Survival and Transformation
A “sudden shift” has transformed the way of operating business. Global businesses encouraged their employees to work from home. There is significant increase in online tools which helped many organisations to develop work from home products and services.
Digital transformation across the globe
A significant step was taken by global businesses for adopting digital transformation to secure businesses post Covid-19. Change was the only constant thing to be adopted by businesses to be ahead of competitors. Failing to do so would have affected the business in long run. With digital transformation, staying updated with creativity and innovation become one of the top priorities of businesses all over the world post covid-19.
Did you know?
Marketing that will stay forever.
According to a survey, 94% of content marketers changed their marketing strategy to adopt the changing requirements of marketing post covid-19.
Change in strategies for better.
Post Covid-19, marketers partially or fully shifted to virtual platforms for better customer interactions. Marketers nowadays putting more and more efforts on improving their capabilities in the field of data analytics, SEO and social media. According to a survey, consumers appreciated those brands who take extra effort to provide timely and relevant information. Marketers believe that online marketing will help to recover in the new world.
New normal with new beginnings for brands with Lifestyle Marketing
Have you heard of Lifestyle marketing?
Lifestyle Marketing simply means selling an ideal, it is beyond selling products and services. Post covid-19 brands came up with lifestyle marketing which helped customers to recall brands. Doing so helped to gain attention from customers. Lifestyle marketing works effectively as compared to traditional advertising as it works at a deeper level.
Conclusion: Learning and recovery
The impact of covid-19 helped to learn from the challenges and recover for the betterment. New doors were opened with changing environment. It helped businesses to build resilience and become stronger than before. Opportunities made way to recovery for the future.
