Author page: VBS

The past few months have been an interesting time for investors — especially those following the commodities and cryptocurrency markets. While commodities have seen a strong upward trend, the crypto market has experienced a significant decline, raising questions about what’s driving these…

In earlier times, loan collections were mostly handled by agents who visited borrowers in person. However, with the rise of digitisation, the landscape of loan recovery has seen a significant transformation—greatly benefiting both lenders and borrowers. Especially during the COVID-19 pandemic, digital…

Artificial Intelligence (AI) is a term used to describe the simulated intelligence demonstrated by machines. AI systems are capable of performing tasks that typically require human cognitive abilities—like reasoning, learning, problem-solving, and even language understanding. Whether it's through virtual assistants, self-driving cars,…

Artificial Intelligence (AI) in India has moved far beyond theory—it is now transforming industries, shaping policy, and driving innovation across sectors. With its potential to boost efficiency and reshape the job market, AI presents both promise and challenges for the nation. India’s…

Does the farm feed the farmer? It’s strange how humans were suspecting a war amongst each other and ended up in a battlefield against nature. While we all kept ourselves safe under an umbrella, our saviours sweat a gallon instead of a…

Ethics is knowing the basic difference between what is right to do and what we have a right to do. In today’s fast-paced, competitive world filled with immense pressure, it becomes difficult to maintain a balance between business goals and ethical principles.…

After attending my fair share of E-Talks, webinars, etc. by the industry professionals and entrepreneurs, I have concluded that there is a favorite question that the audience likes to ask time and again. If you’ve come this far reading my blog, you…

In recent times, Business Analytics has been booming. It has made its way into each area and vertical of business such as Marketing, Finance, Media, Human Resources, E-Commerce, etc. It has become imperative to understand and analyze the information and data available…

“Humour in advertising is like a gun in the hands of a child. You have to know how to use it. Otherwise, it can blow up on you.” (Miller, 1992) As the new era of digitalization continues to evolve and grow, modern…

Gone are the days when people used to actually get out there for shopping. A new era of online shopping has pounced on the traditional markets and traditional ways of shopping. Earlier days there was a fear of buying without feeling and…