Author page: VBS

Yashna Bhagchandani Ethics is basically the morals, values or principles that govern our behaviour and have a conscious about it towards our society. Ethics are the religious beliefs and what the law needs to do. It comprises of standard of behaviour our…

As marketers, the first instinct is to create a campaign that mitigates the risk in planning and executing the campaign idea. But, sometimes, taking the plunge is all it takes to land in the right place and capture everyone's attention. They may…

It is not a lesser-known fact that every and any agency associated with an institution, be it employees, consumers or investors, look for something which has a deeper significance than just quality products, returns and payslips. With every spin of the Earth…

“All experience is an arch wherethro’ gleams that untraveled world whose margins fade forever and forever as we move”, an excerpt from Alfred Lord Tennyson’s poem ‘Ulysses’, perfectly encapsulates why experiences matter, and stands true for brand experiences too. It captures how…

KARTHIK MENON NEW ERA OF BUSINESS EMBRACING NEW TECHNOLOGICAL REVOLUTION IN BUSINESS Hello and welcome to the blog! We're all about discovering the unique connection between business, technology, and sustainability. In this blog, we'll see how technological developments have fundamentally altered…

The phrase “New Era of Business” immediately instills one thought in my head: Artificial Intelligence. AI, its well-known shortened version, has taken the world by storm in all aspects of human life, especially in what humans do best: business. Business itself…