Marketing is at the heart of every successful business. It’s what connects companies to their customers, builds brand loyalty, and drives revenue. With marketing constantly evolving—thanks to digital advancements and changing consumer behavior—businesses need professionals who can keep up and create strategies…
Starting your career as a fresh graduate can feel like standing at a crossroads. One of the first big decisions you’ll face is whether to work at a fast-moving startup or join a more structured multinational corporation (MNC). Each choice offers its…
In the fast-paced world of business, communication isn't just a skill—it's a career-defining strength. At Vivekanand Business School (VBS Mumbai), we believe that communication goes far beyond sharing information. It's about influence, trust, clarity, and leadership. Through the Vivekanand PGDM program, we…
The journey of education in India has been extraordinary—from simple chalk-and-blackboard teaching in the early 19th century, to projectors in the 1960s, and smart classrooms in the 21st century. Yet, the pace of change in higher education has been uneven.
Even in…
In the interconnected, fast-paced economy of the 21st century, Operations and Supply Chain Management (OSM) has emerged as the silent powerhouse behind business success. Whether it’s ensuring that a fresh meal kit reaches a customer’s doorstep within hours or enabling a pharmaceutical…
By- Arunjai Agarwal (SIMS Pune)
According to a report by Epsilon, 80% of consumers are more likely to make a purchase when brands offer personalized experiences. The rapid development in the digital landscape of today has AI, VR, and Blockchain continuously reinventing…
In today's rapidly evolving digital landscape, technology is redefining marketing and business practices. Emerging technologies are transforming how we interact with customers, make decisions, and build trust. This blog explores the impact of these advancements and how they are reshaping the future…
In an era where digital transformation is no longer optional, businesses are turning to disruptive technologies to redefine their marketing strategies. Technologies such as Artificial Intelligence (AI), Big Data, Blockchain, and Virtual Reality (VR) are not only enhancing marketing efforts but are…
Dr. Sushma Verma
At first sight, it is pretty difficult to imagine any silver lining amidst Pandemic of this magnitude. This Pandemic is having a devastating impact on all sectors including higher education. Sudden change in all academic schedules, students leaving campuses…
In today’s rapidly changing global economy, data has moved from being a simple byproduct of operations to becoming one of the most valuable resources a business can own. Companies that can interpret, analyze, and leverage this resource gain a significant competitive edge,…