INTEGRITY OR QUICK MONEY?

Integrity in Business vs Quick Money: What Truly Lasts?

Who is to decide what is ethical and what is not? As complicated as this question sounds, the answer is quite plain and simple. One is always aware of what their conscience permits and what it forbids. Our conscience does its job pretty gracefully, but to adhere or to ignore is our call.

Today, the scenarios that exist in the world of business are quite complicated with our heart and values on one side of the scale and money on the other. The question is, can both these sides weigh equally?

The Ethical Dilemma in Modern Business

In a world driven by competition, profit margins, and quarterly targets, the line between what’s right and what’s convenient often becomes blurry. Startups chase rapid growth, corporations focus on shareholder value, and professionals feel the pressure to deliver results. Amidst this, business ethics is often perceived as a luxury rather than a necessity.

However, integrity in business isn’t just a philosophical idea—it is a critical component of long-term success. Companies that prioritize ethical practices build trust among stakeholders, develop strong brand equity, and foster loyal customer bases. The ripple effects of doing what is right—especially when no one is watching—are long-lasting.

At Vivekanand Business School (VBS), ethics and values form the backbone of our PGDM program in Mumbai. We believe that leaders who prioritize integrity not only create profitable businesses but also shape society in a positive way.

Why Taking the Ethical Route Takes Longer—But Is Worth It

Business conducted with the right morals can consume more time in fetching profits. While a quick, unethical decision might offer a financial high, it is often followed by reputational risk, legal consequences, and inner turmoil. On the other hand, running a business rooted in values might seem slow, but it builds a strong foundation—one that can withstand uncertainties and crises.

In the long run, following the right course of action is what keeps the business machines running, with customer trust and employee loyalty acting as the fuel. Ethical companies are known to attract and retain talent, develop long-lasting partnerships, and even recover faster from downturns.

The Allure of Quick Money

Taking a shortcut may seem convenient and alluring at first. A shady deal, a manipulated report, or a misrepresented product might bring in revenue. However, the satisfaction gained without any input of hard work is often hollow. It lacks the sense of pride that comes from building something authentically.

You can tuck your business under profits and put on a show on the exterior, but you cannot cheat your own self and your virtues. The guilt that follows also narrates stories of self-reflection. The disappointment of not being able to give back starts kicking in.

These moments of internal conflict often become turning points in a business leader’s life. Many founders and executives have spoken about the loneliness that comes with unethical success. And it begs the question—what’s the point of wealth if it costs you your peace of mind?

Business Has a Responsibility Beyond Profits

Businesses have certain responsibilities towards the society. They are not merely profit-generating machines; they are participants in the larger socio-economic ecosystem. When businesses operate without malice and with a sense of accountability, they contribute to sustainable development, employment generation, and social equity.

At VBS PGDM, students are encouraged to view businesses as change agents—not just revenue engines. The curriculum goes beyond numbers to explore the social impact of ethical business practices, corporate governance, and sustainability.

Whether you’re an entrepreneur, a manager, or a student of business, you must ask yourself: what do you want your legacy to be? Do you want to be remembered for your bank balance, or the value you created for others?

Peace of Mind or Material Gain?

Ultimately, it’s up to you to decide what makes you sleep peacefully at night. Is it the material pleasures or food for your soul?

There are several real-world examples of businesses and leaders who have walked the path of integrity. From companies that recalled faulty products at their own cost to whistleblowers who exposed corporate fraud, these actions require courage. But they also restore faith in the system and inspire the next generation of leaders.

As part of our value-based business education at Vivekanand Business School, we invite industry experts to share these stories with our students. Through international immersion programs, guest lectures, and leadership seminars, our aim is to shape professionals who not only excel in the boardroom but also stand strong in the face of ethical dilemmas.

Integrity Is a Long-Term Investment

In a marketplace obsessed with instant gratification, integrity might not always seem like the winning strategy. But if you zoom out and look at the bigger picture, it’s clear that ethical businesses enjoy better resilience, brand loyalty, and stakeholder confidence.

As Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it.” That quote perfectly encapsulates the fragility of trust and the importance of ethical conduct in business.

Whether you’re a budding entrepreneur or a corporate professional, choosing integrity is not just about doing the right thing—it’s about doing the smart thing. Because what truly lasts is not how fast you made money, but how well you made a difference.

Closing Thoughts: Choosing Values in a Valueless Market

The world may tempt you with shortcuts. It may reward speed over substance. But when the dust settles, it’s those who stood their ground, stayed honest, and made decisions with integrity who are remembered and respected.

At Vivekanand Business School, we are committed to nurturing such individuals. Through our AICTE approved PGDM programs and ethics-focused learning environment, we prepare students not just for jobs, but for life