Future Scope of Business Analytics

In recent times, Business Analytics has been booming. It has made its way into each area and vertical of business such as Marketing, Finance, Media, Human Resources, E-Commerce, etc. It has become imperative to understand and analyze the information and data available for better decision-making and development.

With the massive transformation, development, change in technology, and the way of doing things, many businesses, small and large scale, are turning to analytics to focus on increasing their earnings and making work easier.

The scope of Business Analytics in the future is vast and will only continue to grow. In India, many big firms have opened doors and are offering a broad spectrum of jobs in this field like data analyst, business analyst, business architect, etc.

Client Relationship Management
Client service and experience are the most important part of consumer relationships. An organization’s task becomes very easy when it can monitor and analyze customer service and satisfaction metrics. It will help the organization retain customers and manage them efficiently. Also, understand buying behavior, customer profiles, products, and services will become simpler and more organized.

Inventory Management
Inventory management is a quintessential need for any business to have a smooth supply network. It is vital to efficiently manage the inventory system to deliver more than satisfactory services to the customers. The tools can help companies observe inventory levels and make decisions to optimize inventory accordingly.

Market Analysis
Performance-based data is used for market basket analysis and helped in recognizing purchase models of users having bulk consumption. Companies are now able to predict the purchasing patterns of the customers and provide options for the same to them. This has led to an increase in customer engagement with the brand.

HR Professionals
HR professionals can utilize, find, and review data about the educational background of applicants, employee reduction and retention rate, appraisal systems, etc. It plays a crucial role in the election procedure of applicants.
It can also help in testing the effectiveness of the HR policies in place.

Banking
In the banking industry, it helps understand and analyze the buying and investing patterns of customers which also helps in framing policies. It examines past data and predicts how valuable a candidate’s asset will likely be in the future. Also, predictive analytics can help the company understand what the customer expects next and what they are interested in.

Analytics as a Career Path at VBS Mumbai
Apart from the ones mentioned above, there is a lot more scope in Business Analytics.

PGDM Colleges in India have realized the need and scope of analytics and are providing students with the opportunity to explore this field by offering specializations. Many MBA colleges in Mumbai offer Business Analytics, and Vivekanand Business School is proudly listed among the top 10 colleges that offer this course.

My personal experience at Vivekanand Business School (VBS Mumbai) speaks volumes about how the institution is actively integrating analytics into the curriculum. The Vivekanand PGDM in Business Analytics is more than just a specialization — it is a platform that equips students with domain-specific skills, real-world projects, and access to some of the most in-demand tools in the analytics industry.

One of the standout features at VBS is the Generative AI Certification course, designed to provide students with future-ready skills. This certification ensures that PGDM students are not just learning traditional data tools but are also introduced to cutting-edge technologies shaping the future of business analytics.

VBS also offers hands-on training in tools such as R, Python, Power BI, Excel, SQL, and other analytics platforms to ensure that students are job-ready from day one. These tools are taught not in isolation but are part of domain-based problem-solving modules so students can learn how analytics applies in fields like finance, marketing, operations, and HR.

What’s even more unique is that students who pursue other specializations, such as Marketing or Finance, also have the option to choose analytics electives. This cross-functional exposure helps students from all fields become data-literate and analytics-savvy — an essential requirement in today’s job market.

Additionally, the college regularly hosts webinars, workshops, and panel discussions with industry experts who work in business analytics, artificial intelligence, and data science roles. These interactions offer insights into current trends, industry expectations, and evolving career roles.

At VBS, there’s a strong focus on preparing students not just for their first job but for a successful long-term career. The Guru Shishya Mentorship Program, live case studies, and industry internships make learning highly application-oriented.

With a strong placement cell and corporate connections, VBS continues to help students from the Vivekanand PGDM Business Analytics program find roles in companies across consulting, IT, BFSI, FMCG, and startups. Whether it’s becoming a data analyst, business intelligence consultant, or analytics manager, the foundation laid at VBS is strong enough to take students far in this field.

To excel in this domain, one needs to develop a strong understanding of data, curiosity to explore patterns, and a mindset geared toward innovation. Vivekanand Business School helps you nurture these abilities and prepares you for a world where data is at the heart of every business decision.

Anjali Nair
PGDM Batch 2020-2022
Vivekanand business school