The Mighty Covid-19 has disrupted & transposed the entire business and marketing. The impact it has created is not going anywhere soon. Rewind a year from now, who would have thought that the great human race would have on a house arrest in fear on an invisible enemy. The businesses have shed behind traditional ways of communication and operation and have started to improvise and adapt the emerging trends.
Closely researching the food industry, it has undergone some irreversible changes. The pandemic has brought countless challenges & obstacles for the industry. Operators around the globe were on their feet & were in a panic zone as the dine-in orders had come to be a complete stand-still. They were forced to rapidly adjust menus & start off-premises orders, Cloud Kitchens on a much bigger scale. Almost 2 years into the pandemic and it has accelerated trends like online food ordering which has led to a diverse use of Technology in food industry now. Customers have become very particular and need reassurance of safety and hygiene.
Occurrence of Covid-19 had also ignited that consumption of animal meat could be the root cause of several diseases. Considering this threat and various other reasons of indigestion due to low physically activities, refraining from animal cruelty etc people have opted turning vegan which has indirectly caused a downfall in the meat industry. People have also become quality conscious with regards to the consumption of grains & farm produce. Another observation marked those organic grains, from just being laying on the supermarket racks are now being demanded & picked by many. Sales of plant-base meat, gluten free products etc were picking up the higher pace on the graph.
Covid-19 has also transformed the behavioral changes of the local street vendors who used to very conveniently serve food without standard hygiene measures, were forced & now eventually adapted to using gloves, frequent sanitizing & serving food in disposals than in steel plates which were barely washed properly. However, these preventive measures have added up the costs & have slimmed down the profits earned.
Traditional forms of marketing have experienced a genuine shift. Major Emphasis, Attention and Investment is being done on digital forms of marketing as online ordering has become a sheer basic and ease element of lifestyle. Several eatables have suddenly focused on advertising content of vitamins, zinc and various other supplements which initially did not have the need to be marketed. Online Ordering applications like Swiggy & Zomato grabbed customer attention & advertised themselves by Implementing ‘Zero Contact’ delivery, mentioning the body temperature & oxygen level of their delivery boys. These companies had invested a good amount to regulate the RT-PCR test and grab the customer attention and convince their food was getting delivered with utmost care.
