As marketers, the first instinct is to create a campaign that mitigates the risk in planning and executing the campaign idea. But, sometimes, taking the plunge is all it takes to land in the right place and capture everyone's attention. They may…
It is not a lesser-known fact that every and any agency associated with an institution, be it employees, consumers or investors, look for something which has a deeper significance than just quality products, returns and pay slips. With every spin of the…
“All experience is an arch wherethro’ gleams that untraveled world whose margins fade forever and forever as we move”, an excerpt from Alfred Lord Tennyson’s poem ‘Ulysses’, perfectly encapsulates why experiences matter, and stands true for brand experiences too. It captures how…
Hello and welcome to the blog! We’re all about discovering the unique connection between business, technology, and sustainability. In this blog, we’ll see how technological developments have fundamentally altered several sectors of the economy, business models, and consumer experiences. And as…
The phrase “New Era of Business” immediately instills one thought in my head: Artificial Intelligence. AI, its well-known shortened version, has taken the world by storm in all aspects of human life, especially in what humans do best: business.
Business itself…
Sometimes, the best lessons don’t come from textbooks—they come from real situations that push you to act, decide, and lead. That’s exactly what happened when we got the chance to be part of the Business Analytics and Smart Cities Conference at Vivekanand…
Did you ever lose or faced defeat in a competition/event/business/election?
If yes, did you actually lose? Let’s figure it out.
Do you know why you didn’t win? Do you know what mistake you made? Did you identify the difference between you and…
Quoting Jack Harris, “Mental illnesses are a thing. They’re real, and they are very present. And we need to talk about them.” We’ve also witnessed many individuals talk about the severity of mental health problems and share stories of their own battles…
There are numerous clubs and societies at every MBA college. In practically every MBA institution, there is a club or society dedicated to a student's hobby or interest. Some institutions are so flexible that if a student has an idea or an…
Learning in a foreign land through the Student Exchange Program (SEP)
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